High School Business Heroes 2014 Opening Ceremonies February 25, 2014 Agenda Opening About Remarks HSBH 2014 Challenge presented by Mark Stewart, AGH Director of Commercial Activities Competition Phase Overview 1: The Elevator Pitch Helpful Tips Contact Information Questions, Closing comments, concerns? Remarks 2014 Participants – Thank you! About HSBH Established in 2006 at DeGroote to introduce high school students to the exciting world of Business. Mission • To enrich the educational experience of senior high school students in the Greater Toronto and Hamilton Area (GTHA) • To give undergraduate students the chance to develop leadership Our Means • Offer a challenging, competitive and rewarding experience for high school students • Give opportunities to explore and experience post-secondary education • Learning from each other and interacting with professors, students and industry professionals at the DeGroote School of Business. Rewards • Experiential learning in the real world • Prize money for the top three teams and incentives for the school of the winning team The 2014 HSBH Case Challenge Presented by Mark Stewart Director of Commercial Activities at the Art Gallery of Hamilton About the AGH Overview Current Youth of the Art Gallery of Hamilton events, activities and audiences programs About the AGH In operation since June 30, 1914 – celebrating Centennial in 2014 Mission: “a public resource dedicated to engaging, stimulating and enriching the community through art” Permanent collection features over 10,000 works 150,000 visitors each year Free admission for students of McMaster, Mohawk and Redeemer Hamilton’s Urban Design and Architecture Awards 2005 Winner: Excellence in Architectural Design The 2014 HSBH Case Challenge Develop a marketing strategy to increase interest and attendance among youth for the AGH Conduct research on the AGH, and gather opinions of fellow students Look into what the AGH has to offer and then market its features to youth Competition Overview Events Important Dates Opening Ceremonies – 2014 Challenge Revealed February 25, 2014 Phase 1: Elevator Pitch Submission Date: February 28, 2014 at 11:59pm March 4, 2014 Seminar 1: Top 20 and How to Analyze a Marketing Case Seminar 2: Drop-In Help (March Break) March 11, 2014 Seminar 3: Teamwork, Research and March 18, 2014 Presentation Skills Development Events Important Dates Phase 2: Business Plan Report Submission Date: March 21, 2014 at 11:59pm Seminar 4: Top 10 and DeGroote Extracurriculars March 25, 2014 Final Presentation PowerPoint Submission Date: April 3, 2014 at 11:59pm Closing Ceremonies and Final Presentations April 5, 2014 PHASE ONE: THE ELEVATOR PITCH Clear, concise explanation of your ideas—should be possible to deliver in the time span of an elevator ride Present a 2-page proposal outlining the key elements of team’s creative business solutions, plan and analysis ELEVATOR PITCH Criteria Evaluated out of 40 marks in total Introduction Background info on AGH State problem found in case brief Introduce team’s innovative solution Business [5 marks] Plan [15 marks] Describe your plan and why AGH would incorporate it State target market and how plan will connect to this demographic Describe how AGH can implement and how it would impact the AGH Include a brief analysis and future outlook of plan ELEVATOR PITCH Criteria Current Research [10 marks] Use reputable sources to describe recent trends/ events (no older than 2009) that may relate to case Include brief analysis Conclusion Summarize business plan and findings (no new content) References [5 marks] [5 marks] Use Business Citation Guide to cite sources How to submit your entries Only one team member needs to submit an entry per team E-mail document to [email protected] with your team name in the subject line An e-mail will be sent to the team’s main contact to confirm receipt of entry Elevator Pitch deadline: Friday, Feb. 28 at 11:59pm Helpful Tips Edit work together as a group Plan ahead Follow guidelines carefully Do your research Use concepts learned in class Ask your mentors Get feedback Please refer to the HSBH Case and Submission Details packages for more info! (Available on our website under News > Competition Details) Next Event: Seminar 1 Tuesday, March 4 at 5:30-7:00pm DeGroote School of Business, Hamilton campus—DSB room 505 Dragica Lebo, Small Business Advisor at SBEC, City of Hamilton Professor from DeGroote Top 20 announced! Check us out online! HSBH Website: http://hsbh.degroote.mcmaster.ca/ Facebook: High School Business Heroes Twitter: @HSBH_McMaster YouTube: HSBH McMaster Contact Information Your Mentors At their e-mail addresses Co-Chairs Julia Dinh & Serena Porco [email protected] Mentorship Coordinator Piranavan Baskaran [email protected] Questions, comments, concerns? The HSBH Team wishes you GOOD LUCK! You are all Business Heroes!