Website is Not Ranking Well in Search Results

In this highly-competitive digital era, almost many startups and well-established business owners are having trouble figuring out why their sites aren’t ranking well? Here are 6 main reasons why your business website is not ranking well and practical tips to fix those issues.

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6 Reasons Why Your Website is Not Ranking
Well in Search Results
“How can I boost the ranking of my site?”
“How to rank instantly on the 1st page of Google?”
“What’s wrong with my website; why there are no leads?”
You must have asked yourself these questions several times at some point after
launching your dream website. After all, you have spent a lot to come up with an
amazing business site but now you’re frustrated since no one can find you on
search engines.
In this highly-competitive digital era, almost many startups and well-established
business owners are having trouble figuring out why their sites aren’t ranking
well? A large number of ranking factors may be contributing to your lower
placement in the Google and other search results. Well, you can fix all these
major issues and get the desired results.
Here are 6 main reasons why your business website is not ranking well and
practical tips to fix those issues:
1. Your Site isn’t indexed in Google
It’s pretty obvious that if your site is not indexed in Google, then it will never
appear in search results. Whether you have launched a brand new website or
updated the existing one, if your site is not showing up in search results, chances
are that Google hasn’t listed you yet.
3 main reasons why this might happen:
 1st Reason: You may have de-indexed your site by mistake; sound strange
but it may happen. So, make sure to check the Reading settings that will
help you find out if you accidentally blocked Google from indexing your
site. You may have put a “no-index” tag on your website. Make sure your
site is set to “index”.
 2nd Reason: Google’s web crawling bot (spider) hasn’t crawled your site
yet. This problem is pretty common with newly-launched sites, especially
those with no regular publishing schedule. It really takes a significant
amount of time for the Google bots to come to your website and index
your content, so you don’t to worry about. If you want to resolve the
issues, you need to submit your sitemap via Google Webmaster Tool that
will actually make the process faster. Or, you can achieve this by sharing
your blogs across different social media platforms.
 3rd Reason: You unknowingly developed your site on a de-indexed expired
or penalized domain. If you are wondering to use an expired domain to
launch a new website, then make sure to check its history carefully before
purchasing.
2. Poor On-page Optimization
If you have managed to create strong backlinks and shared useful content
relevant to your target keywords but failed to get the desired ranking, the reason
could be a poor on-page optimization. Make sure your website content is
properly optimized for organic search. If it’s not, then your website may face
difficulties in improving its position in search results.
Page titles, keyword density, XML sitemaps, Meta Tags, and other factors play a
major role in helping search engines find out what your site is all about. When it
comes to proper on-page optimization, you need to take several vital things into
account such as:
• Keyword Placement & Density
Proper keyword placement is essential to help Google determine the subject of
every page of your website. Don’t forget to add your target keyword/phrase in
the title tag, beginning of the content and logically spread throughout the page. It
is very important for SEO.
Make sure your content is written for humans, not just for search engines. You
must ignore keyword stuffing in your content since it may be considered as
spammy and Google may penalize your website for it. Your motive is to generate
relevancy signals for search engines but not overdo it. If your website is powered
by WordPress, then you must use Yoast SEO plugin which will help you optimize
your pages while providing valuable tips to improve the readability of your
content.
• Meta Tags Optimization
Google and other search engines use Metadata to find out what your website is
all about. Each web page of your site should have its own Meta tags set, and they
must be optimized to define the page content.
Read full article here: https://www.baymediasoft.com/6-reasons-website-notranking-well-search-results/

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