Things you need to know about mobile app development

Wondering to launch a mobile app? Let's see several significant things that you must consider before hiring mobile app development company and investing your valuable money.

Things You Need to Know About Mobile App Development
With the presence of several mobile app development companies, it's no longer
difficult to put together a fully-functional mobile application built all according to
your business needs and preferences. However, not every app gets immense
downloads and popularity, most of them fail to attract the audience, why?
If you are wondering to launch a mobile app and grow your business, you need to
come up with an innovative idea. Your mobile app must solve a problem faced by
most users. Before we jump to tips and tricks of the mobile app world, let’s first
understand more about mobile application development.
What is Mobile App Development?
Mobile application development involves writing software for smartphones and
tablets. The idea is to take advantage of specific features of specific devices, for
example, a phone's accelerometer. When an application is native to a device, then
the code is specific to a device’s processor. One of the significant disadvantages of
building native mobile apps is that the code cannot be used from one OS to
another. For example, a native app code for Android cannot be used for iPhones.
Browser-based applications are device agnostic, therefore run on various devices
in their mobile browsers.
App Development Cost
How much a mobile application costs you is an important thing to consider. You
could spend even $5,000 for a basic app. But, if you have a good hand in mobile
app development, you won’t need to spend much. Hiring an app developer can be
an ideal option. You can look for app developers who complete their work in a
day and do not put quality at stake. Along with developer’s cost, you would also
need to consider an app registration fee at an app store and app marketing cost,
as well.
Many app developers have launched their own applications and games and
become highly successful. Being an mobile app developer requires a skill set that
is complex and diverse. You need to be aware of current trends and what users
look for in the Play store. Whether you work for a company or run your own
business, you need to take care of essential points to develop a successful app. It
would be helpful if you could enroll in an app development course. These courses
are likely to train you on the dos and don'ts of credible app development
Best Platform to Develop Your App
The most prominent app development platforms in 2018 are Android and iOS. As
far as market share is concerned, Android holds 87.5%, Apple holds 12.1%, and
the remaining 0.4% belongs to HTML5. You would have to choose between
Android and iOS for a single operating system app. Since Android has a higher
market share, you may consider putting your app on Play Store, however, the
Apple market store is making more profit compared to Google Play. You can even
consider coming up with PhoneGap application which will run on all the
platforms flawlessly.
You may get carried away by Apple, as the Google Play store does not have the
same revenue as Apple, yet. However, the Google Play store does have a higher
number of downloads. It is giving fierce competition to Apple and is likely to
outshine it in 2018. If you are still confused what to choose, then the solution is to
gauge one’s requirements.
• If you want maximum downloads, go for Android.
• If making money is what you want, go for iOS.
You can reduce significant cost if app development is compatible with both the
platforms. It will be a bang for the buck if your app exists on both platforms with
your access to 99.6% market share.
Inquisitive app design
A good app must have an engaging design. If you want to develop a successful
app, make sure you consider the following points.
Avoid High Complexity: The simpler an app is, the higher will be its
downloads. Do not make it complicated with the intention of being exceptional as
it will steal an app’s simplicity. Keep it simple and integrate only what your users
Boring Design: Step up from commonality and develop an attractive design.
Quality is what a customer looks up to, so your app’s design should stand out
when compared to your rival’s app. In-depth knowledge of the app world would
be helpful to meet standards and set new benchmarks. A modern website with
streamlined navigation is much better than an old boxy HTML one. You can even
go for an android app development certification that introduces you to the latest
trends and masters you in designing a user-friendly app. Or, you can always hire
a creative iOS or Android app developer.
Efficient Marketing Strategy
An effective marketing strategy can be a game changer. You should start
preparing 2-3 weeks before the app launch. Listing your app on Play Store,
adding an app to a review website, and using the right keywords plays a vital role
in an app’s promotion. You can also go for in-app advertising which means
promoting one’s app in existing apps. Doing so will enhance customer
engagement. You can also include social media platforms. With some practical
tips, you can promote your app in the best way possible.
Conclusion: This article provides a roadmap to building a successful mobile
application. Following the mentioned best practices of mobile application
development will help you develop an app that stands out in a crowd of

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