BIG Day of Giving 2014 Orientation BACKGROUND Background Background • GiveLocalAmerica – 100 Year Anniversary of Community Foundations • National effort - Over 100 Community Foundations Partners The BIG Day of Giving is a collaboration of GiveLocalNow and your local community foundations: Additional Partners & Sponsors Match Sponsors Sacramento Region Community Foundation RCA Community Fund Hanson & McClain Advisors Wells Fargo Bank Sierra Health Foundation Sacramento Metropolitan Arts Commission Placer Community Foundation Barry & Lynda Keller Ken & Joyce Adamson John & Maggie Frisch SMUD Yolo Community Foundation Aerojet Rocketdyne SAFE Credit Union Runyon, Saltzman & Einhorn Township 9 Outreach/Business Partners • • • • • • • • • • • • • Nugget Markets Whole Foods United Way Nonprofit Resource Center American Leadership Forum Association of Fundraising Professionals (AFP) KVIE Valley Vision Social Media Club Sacramento Chamber of Commerce • Sacramento Metro • Hispanic • West Sacramento • Roclkin • Lincoln • Yolo County of Placer County of Sacramento County of Yolo • • • • • • • • • • • • • • • • • • City of Sacramento City of Roseville City of Auburn City of Davis City of Woodland City of West Sacramento Yolo Visitors Bureau Placer Co. Office of Education Placer Co. Economic Development Aldo Pineschi Consulting Elevate Public Relations First 5 Placer Placer Collaborative Network ioSafe Mary Lathrop Roclin & Roseville Today Sir Speedy Roseville Halldin Public Relations And more confirming daily! What is The BIG Day of Giving? What is it? • 24-hour online giving challenge • May 6, 2014: Midnight to 11:59 PM • www.givelocalnow.org • Donors can select an organization by name or category • Match pool & Challenge Prizes What are the Goals? • $1 Million in unrestricted dollars! • 5,000 donors • 30% of donations from new donors • 400 Nonprofit participants • Increase visibility for nonprofits and raise awareness • Raising the level of philanthropy Who can Participate? To be eligible to participate organizations must: Have a nonprofit 501(c)3 status in good standing; o o o o Fiscal sponsorships are eligible. No individuals, even those with fiscal sponsors Churches are not eligible to participate Schools with a nonprofit arm/foundation with 501c3 tax exempt status may participate (only one org per school) Minimum of 3 years active financial history and filed tax returns with the IRS. Reside in and primarily serve one or all of the following counties: Sacramento, Placer, El Dorado, Yolo Have a current profile on the GivingEdge (training required) Signed commitment form What is The Giving Edge? • An exciting new resource for the community! • Searchable, online database providing information about nonprofit organizations • • Will live on after the BIG Day of Giving. Trainings will be provided to walk you through the process of creating your profile Match and Prizes How Does the Match Work? • Gifts must be made online on the BIG Day of Giving Website on May 6th to be eligible for matching dollars. • Eligible donations will be matched on a prorated basis. • All Matching funds are based on totals prior to fees being deducted What are Prize Challenges? • Prize challenges are a way to generate more dollars and create excitement! • Examples of some challenges: • Most $$ raised from Noon – 1pm • Random – Org that gets the 1,000th donation • Social Media Contests • Double Down – First $1,000 donation is doubled. • Early Bird: First donation of the event wins $2,500 • Prize Challenges will be announced in March 2014. Technology & Donation Process Technology & the Donation Process • Givelocalnow.org will redirect starting in April to the event website. • On May 6, donors will go to www.givelocalnow.org to make a donation • Donors can search by category, by name, or browse a list of nonprofits • A link to your GivingEdge profile will be available on the event site for donors to view. • Event vendor, Kimbia will provide tech webinar in April to go over how the site works. • You will have access to all donor information in real time ( a link will be provided) Donation Process • All donations must be received online at givelocalnow.org • Event Day Match Site provides secure transactions, backed by a PCI Level 1 secure service provider certification. • Gifts are 100% tax deductible • Minimum donation: $25 / maximum: $10,000 • 2.9% Payment Vendor fee & 3.2% credit card transaction fee. No fees to DoG Partners. • Gift acknowledgement receipts are sent via email within minutes. • Organizations will receive all donations within 45 days of the BIG Day of Giving One check: all donations, net fees, plus match/prizes. Why Participate? Lessons Learned Why Should You Participate? • ONLINE GIVING IS INCREASING in popularity with year over year increases of around 13% • RAISE UNRESTRICTED DOLLARS. Each donation will be boosted through a national and local pool of matching funds. • NEW GIVING BEHAVIOR: Giving Days help introduce and reinforce new giving behaviors that can help lead to greater year-round giving. • REACH YOUNGER DONORS: They are more likely to give during a Giving Day if they know their smaller dollars will be matched. • CAPITALIZE ON A MOMENT IN TIME:(one day – 24 hours) and bring energy and momentum to a particular cause or organization. • AMAZING VISABILITY: for your organization and for the region’s nonprofits • LEVEL THE PLAYING FIELD: No matter an organization’s size or budget, an online Giving Day gives organizations of all shapes and sizes the ability to compete. Arts Day of Giving – Lessons Learned • $525K raised for 78 arts groups from 2500 donors • FB and email were key tools in communicating • Mobile devices were key in giving • 34% of donors participated in online giving for the first time • Small gifts add up: 68% of gifts were under $50 • 2/3rd of NPOs found the GivingEdge profile process easy • Prize challenges motivated nonprofits • Match motivated donors • 100% of organizations received a donation & matching funds MARKETING Marketing on the BIG Day of Giving • Each organization must market themselves • Your opportunity to • BOAST • ADVOCATE • INSPIRE Giving Day Key Marketing Tactics #1 THANK YOUR DONORS • Right after they donate • In every way possible • Via social media • Follow-up with thank you letter • Provide a small gift #2 BE CREATIVE • Don’t overthink • Engage individuals in campaigns • Limit your asks and be strategic #3 USE SOCIAL MEDIA • Now’s the time • It’s all about networks: use personal and friends’ networks • Use local celebrities to help spread the word; ask to RT #4 BE MISSION-FOCUSED • Talk in compelling ways about what you do; storytelling • Use media (i.e. YouTube) to tell that story for you What Can You Do… Call to Action • Set a board goal. How much can you raise as a board? How many donors do you want to engage? • Give on May 6th • Get your friends to give and ask them to pay it forward. Be specific and set a goal of asking a set # of people with a specific give amount. • Be an Ambassador • Your opportunity to • BOAST • ADVOCATE • INSPIRE Closing – We can do it!