Bleisure complete

Report
Bleisure
Module 713: Multinational and tourist groups
Presentation by Arsiriy Karl and Baechler Magalie on November 11th 2013
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Table of contents
1.
Introduction
2.
Definition and examples
3.
Companies using bleisure
4.
What encourages bleisure and opportunities
5.
Different views on bleisure
6.
Relationship between travel law, leisure and business
7.
Conclusion
8.
Sources
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1) Introduction

More people traveling

Travel for leisure and business purposes

Mix of these categories: bleisure
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2) Definition and examples

From Collins Dictionary: « Bleisure is the blurry
line between business and leisure trips »

Growing trend in travel industry

First emerged in USA and then Europe

Top destinations for bleisure in USA: San Diego,
Seattle and Denver
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Vacation time goes unused by most Americans
Source:
Gonzalo, F. (2012). Vacation time goes unused by most Americans. Retrieved from
http://fredericgonzalo.com/en/2012/10/25/vacation-time-goes-unused-by-most-americans-infographic/
Also used by Roland Schegg
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3) Companies using bleisure
Design Hotels
 James Hotels
 Ritz-Carlton (Marriott)
 Starwood Hotels
 CitizenM

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4) What encourages bleisure and
opportunities
LCCs and TCs methods
 Globalisation of information and merging
life styles
 Hotel loaylty programs
 Lost opportunities: www.bleisure.com/
 Cruising?

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5) Different views on bleisure

Benefits for employees and employers

Employees: less tired, save money, not frustrated
but happier, spend more time with family

Employers: save money, better image of company,
more efficient and productive
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6) Relationship between travel law,
leisure and business

Further legal trend evolution in
comparison with traditional packages
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7) Conclusion

New trend

Has a lot of advantages

Will probably expand in Eastern countries
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8) Sources
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Bennett, A. (2009). Best Hotel Loyalty Programs. Retrieved from http://www.travelandleisure.com/articles/best-hotel-loyaltyprograms

Bluiminck, Natalie (2010). Beste en slechtste hotel van Nederland". Retrieved from
http://www.missethoreca.nl/Hotel/Nieuws/2010/5/Beste-en-slechtste-hotel-van-Nederland-HOR034834W/

Bourel, F. (2013). Qu’est-ce que le bleisure ? Retrieved from http://journalmetro.com/plus/carrieres/391978/quest-ce-que-le-bleisure/

Colling Dictionary. (2012). Bleisure. Retrieved from http://www.collinsdictionary.com/submission/5426/Bleisure
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Conway, L. (2012). Travel law: proposed changes to ATOL - Commons Library Standard Note. Retrieved from
http://www.parliament.uk/briefing-papers/sn06040
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Design Hotel AG. Best of bleisure. Retrieved from
http://www.designhotels.com/specials/top_picks_by_topic/best_of_bleisure?affiliate=&workmatrix_user=4eacfa31a9

Dezeen.(2008).. CitizenM by Concrete. Retrieved from http://www.dezeen.com/2008/11/07/citizenm-by-concrete/
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Easen, N. (2013). Special report on the bleisure principle. Retrieved from http://buyingbusinesstravel.com/feature/2021141-specialreport-bleisure-principle

Gonzalo, F. (2012). Vacation time goes unused by most Americans. Retrieved from
http://fredericgonzalo.com/en/2012/10/25/vacation-time-goes-unused-by-most-americans-infographic/

Gonzalo, F. (2013) The growing trend of bleisure travel. Retrieved from http://ehotelier.com/hospitalitynews/item.php?id=26432_0_11_0_C&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ehotelier
+%28eHotelier+Global+Hospitality+News%29

Laura Raines (2011).‘Bizcations' provide fun on budget in tight times. Retrieved from http://www.ajc.com/news/business/bizcationsprovide-fun-on-budget-in-tight-times/nQt9c/

The Sunday Times. (2010). Bleisure travel, the best of both worlds. Retrieved from
http://www.thesundaytimes.co.uk/sto/public/AmexStarwood/article267484.ece
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