LM Aeronautics Marketing PPT

Report
LMLA
Supporting LM Aeronautics
Initiatives
Chapter 249 – Fort Worth
Chapter 524 – Greenville
Chapter 525 – Palmdale
Chapter 531 – Marietta (Clarksburg and Meridian)
1
Focus Areas
• Company
– Enabling LM Aero’s Strategic Capabilities
– Enhancing the Company's Image
• Organization
– Reaching the Community and Employees Through
Cooperation, Affordability and Community
• Membership
– Promote Personal and Professional Growth
– NMA THE Leadership Development Organization Affiliation
– Employee / Engagement Opportunities
2
Company
Strategic Capabilities – Company Image
3
Enabling Strategic Capabilities
• Support Full Spectrum Leadership
• Influence operational excellence
• Drive cultural change
• Integrate new hires into the LM culture
• Promote employee retention
4
Enhancing Company Image
• NMA training targeted to meet LM Aero needs
• Consistently achieve outstanding awards at NMA Annual Conference
• Nationally recognized as “influential” chapters by NMA
• Promote employee engagement with executives
• Provide conduit for hourly / salaried employee interaction
• Teaming vehicle for community events
• Special projects resource
5
Organization
Cooperation – Affordability - Community
6
Cooperation Among Chapters
• Tri-annual synergy meetings
– Synchronize LMLA activity across Aeronautics
• Promote consistency of messaging
– Reinforce successful programs
• Leverage ideas / activities
– Enhance / facilitate interaction
– Share best practices
7
Affordability
• Video Teleconferencing
– Training
– Engagement opportunities
– Share resources
• Greater use of electronic communication
• Leverage internal / local talent
• Improve LM community footprint with volunteer base
• Reduce training budget
– Provide a low cost alternative
8
Community
• Support Community Relations Education Initiatives
•
•
•
•
First Day of School
Super Science Saturday
Engineers In the Classroom *
NMA Leadership Speech Contest *
• Charity Events
• Runs / Walks / Bikes *
• Secret Santa
• Toys For Tots *
• Community Initiatives
•
•
•
•
Adopt a Mile
Adopt a School
Make a Difference Day *
Boy / Girl Scouts *
* Common Initiatives
9
Membership
Growth - Opportunities
10
NMA vs. LMLA Membership
National Management Association (NMA) Membership
Marietta
15%
Non LMLA
43%
Total NMA
Members
13,177
LMLA
57%
Ft Worth
17%
Palmdale
7%
Greenville
1%
Non Aero
18%
11
Membership Breakdown
12
Developmental Opportunities
• Professional and Personal Development
• Project Management Professional (PMP) Certification
• Certified Manager (CM) Certification
• Administrative Professional (AP) Certification
• Foundations of Management
• First-level Leadership seminars
• Supervisory and Management skills
• The Leadership Journey Series
• Foreign Language classes
• Toastmasters
13
Engagement Opportunities
• Company Programs
– Corporate Night
– President’s / Aeronautics Night
– Veterans Appreciation Night
• Partner with other LM Aero
Employee Resource Groups
–
–
–
–
Mentoring and Fostering
Uses partnerships to espouse / support corporate initiatives
Enables corporate engagements and commitments
Builds a foundation for future relationships
Focus on Connect and Engage
14
LMLA as an Enabler
• Employee
• Executive / Senior Leadership engagement
• Professional development
• Networking opportunities
• Retention
• Community Outreach
We Enable Value in Leadership
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Value Proposition
• Lead
– Proven processes, resources, and knowledge base for aspiring
leaders
• Learn
– Professional and personal development opportunities
• Leverage
– Horizontal and vertical partnership with chapters/councils affiliated
with NMA
– Large, diverse membership base for networking and growth
opportunities
• Legacy
– 70+ years connecting employees, youth, families, and retirees
16
What we need from you …
• Continued Executive Advocacy
– Leadership participation
– Drive engagement throughout the organization
– Encourage membership
• Continued “Outstanding” financial support!
Communicate the value of LMLA
17
What can we do for you?
• What are areas where LMLA can focus our support in
concert with the executive leadership team?
18
Feedback?
19

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