Strategic Management StratSim

Report
Strategic Management
StratSim
Company “B”
The “Buzzy”
The “Beaut”
The “Bachelor”
Scorecard
Strategy Map
Strategic
Objectives
Performance
Measures
Initiatives
Financial
•Increase Net
Income
•Increase Stock
Sales
•Increase Sales
•Increase
shareholder value
•Net Sales
•Stock
Issue/Purchase (%)
•Increase Sales
through Marketing
and Production
•Increase Stock
Sales
Competition
•Increase Market
Share
•Dominate markets
•Increase Market
Share
•Focus on New
Product and
Upgrades
•Market Share ($
and %)
•Change in
Sales/New Product
•Advertise New
Product and
Upgrades to
Vehicles
Internal Process
•Increase R&D
•Increase
Advertising
•Improve Car
Ratings
•Increase
Advertising of
Products
•Car Ratings (#)
•Promotion and
Advertising ($)
•Increase Upgrades
•Increase
Advertising
Learning and
Growth
•New Product Focus
•R&D on New
Product
•R&D Expenditures
($)
•Increase Spending
on R&D
Scorecard
Strategy Map
Strategic
Objectives
Performance
Measures
Quantitative
Financial
•Increase Net
Income
•Increase Stock
Sales
•Increase Sales
•Increase
shareholder value
•Net Sales
•Stock
Issue/Purchase (%)
•Increase by 8%
•Increase by 6%
Competition
•Increase Market
Share
•Dominate markets
•Increase Market
Share
•Focus on New
Product and
Upgrades
•Market Share ($
and %)
•Change in
Sales/New Product
•Increase by 10%
•Increase by 8%
Internal Process
•Increase R&D
•Increase
Advertising
•Improve Car
Ratings
•Increase
Advertising of
Products
•Car Ratings (#)
•Promotion and
Advertising ($)
•All ratings above 4
•$140 Million on
Advertising
Learning and
Growth
•New Product Focus
•R&D on New
Product
•R&D Expenditures
($)
•$10 Million in R&D
(20 Surveys)
Per Unit
Revenue
Per Unit
COGS
Per Unit
Margin
Margin
Pct.
Adv
Promo
Per Unit
Contrib.
Contrib.
Pct.
Bachelor
$28380
$22716
$5664
20%
$703
$4961
17%
Beaut
$33083
$28135
$4948
15%
$465
$4484
14%
Boffo
NA
NA
NA
NA
NA
NA
NA
Buzzy
$31374
$20553
$10821
34%
$1414
$9407
30%
Total
$30252
$24497
$5755
19%
$679
$5076
17%
Margins
Vehicle
Net Income
Stock Price
Market Share
END !!!!!!!!!!!!!

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