Your Priority Platform for One-Stop Fast and Secured China Market Entry Shanghai Waigaoqiao International Food Exposition and Distribution Center (FTZFOOD) By Alex Chu, CEO of FTZFOOD Go China Through FREE TRADE ZONE (FTZ) China's government announced the Shanghai Pilot Free Trade Zone project in September 2013, the only FTZ in China Special incentive policies to facilitate financial, trading and logistics industries Under the umbrella of the central government of China, who is committed to develop the FTZ and make it successful Go China Through FREE TRADE ZONE (FTZ) Waigaoqiao (WGQ) is the most dominant bonded area under the FTZ administration which was established by the Shanghai government long ago Go China Through FREE TRADE ZONE (FTZ) Case study: their wine trading platform established 8-10 years ago now controls around 70% of total spirits imports in China Go China Through FREE TRADE ZONE (FTZ) FTZFOOD provides prospective Polish food suppliers total food supply chain services and solutions on your fast and secured China market entry Our experienced team with extensive track record on international trade supports your development in China FTZFOOD – your springboard into China Demand Supply FTZFOOD platform to align food products supply from Poland to meet demand of China Go Shanghai, China! Go China! There are 142 Chinese cities with over 1 million habitants as in 2014, of which 6 of them are megacities with population of over 10 million. Go China! China is a HUGE, FAST GROWING CONSUMPTION market: • China is the second largest consumption market in the world • China is the largest food importer in the world • More than 10 million new middle class population emerges every year in China, equivalent to Czech Republic’s population Supply: Poland Meat Ecological food Confectioneries Dairy Fruit and juice Supply: Poland Polish Pavilion • As supported by the Polish Chamber of Commerce, Polish suppliers can make use of the Polish Pavilion in FTZFOOD to facilitate your China market entry • Promote Polish products as a brand of ecological friendly, high standards on GMO and pesticides control, organic healthy • Under the umbrella of the Polish Pavilion, you can set up your booth for individual promotion Polish Pavilion • 5 focus categories of Polish products: – – – – – Meat (commodity and processed) Dairy products Ecological products Confectioneries / FMCG Fruits, vegetables and juice • 3 target groups in China: – Baby / children: dairy, confectioneries – Young professionals: convenient food, snacks – Senior citizens: health care products FTZFOOD Platform 1.Pre-market Entry Study 2.Importation 3.Exposition 4.Sales and Incountry Logistics 5.Post-entry Market Strategies FTZFOOD has thought about your concerns and aims to provide Polish suppliers customised services (5 solutions) to meet your needs in China market. We are your springboard into China! 1. How is the potential of my product in China? Solution #1: FTZFOOD provide pre-entry market study to your products for your better understanding of the China market. 1. How is the potential of my product in China? Case Study: Dairy products in China • Traditionally there is no milk in Chinese diet • In the previous 20 years, new born babies started to be fed by milk • The release of one-child policy in China creates demand to imported dairy products • Example: Bakoma has entered Eastern China market and achieved a satisfactory sales 2. Import regulations discourage us from developing China market Solution #2: The professional team of FTZFOOD supports every single procedures of your products' importation into China, including: • Facilitate the administration process in CIQ (China Inspection and Quarantine), Customs, Taxation, etc. • Labeling according to official requirements 3. How can I get my brand known by Chinese? And why should I display in the permanent exposition centre? Solution #3: The FTZFOOD exposition centre is your show window and platform to all Chinese wholesalers, retailers and food service customers in different regions. • Provide a permanent, on-demand site for exhibition of imported food products • Arrange expo tours for local distributors and retailers to FTZFOOD, for face-to-face discussion with food suppliers and placing instant orders • Office services for exporters, or virtual office for efficient management • Immediate support from the business centre 3. How can I get my brand known by Chinese? And why should I display in the permanent exposition centre? We focus on continuous promotion of your products on yearround basis: • Many major cities in Eastern China are linked up with Shanghai within 2 hours of commute time by High Speed Rail • Hangzhou, Wuxi, Nanjing, Ningbo, etc. • Greater Shanghai: Covering more than 100 million population 4. How can I penetrate my products into China? Solution #4: FTZFOOD facilitate the distribution of your products through our various channels, with the support of our logistics and warehousing infrastructures. Traditional Retail E-Commerce M-Commerce 4. How can I penetrate my products into China? (continued) Some of FTZFOOD Channels: 4. How can I penetrate my products into China? (continued) Cross Border E-commerce: • Our exclusive Cross-border channel allows direct importation of your products into China through our Hong Kong facilities 4. How can I penetrate my products into China? (continued) Direct Imported Goods (DIG) Supermarket: • Tax benefits in this special sales channel allow you to sell your products competitively in China. 5. Should I adjust my strategies in China? Solution #5: FTZFOOD provide post-entry market study to your products for your evaluation and sustainable development in China market. Your Priority Platform for One-Stop Fast and Secured China Market Entry Shanghai Waigaoqiao International Food Exposition and Distribution Center (FTZFOOD) Thank you! We welcome any enquiry!