Up-Start - School of Electronics, Electrical Engineering and

up Start
2013-2014 Programme
Citi – a global organisation
Established 1812
(City bank of New
7th largest Bank
based on Assets
($2,188bn), 3rd largest
based on Tier 1
260,000 employees
200 Million customers
110,000 Operations
and Technology
employees worldwide
(equivalent to a top
50 global company)
Presence in more
than 160 countries
Intermediates > $3
trillion in global
transactions every
Over 1200 people
work in Belfast –
mostly in Technology
Citi Belfast - History
Sep 2012
Approximately 1200 employees working in Operations,
Technology, and Legal
Nov 2010
November 2010 Citi announce 501 new jobs committed to
Sep 2009
Gateway Building opens giving total capacity of 1350 seats
Jun 2009
Legal and Compliance plan for additional 40 roles
July 2008
ICG Operations announce an additional 145 jobs for 2008 /
May 2007
Legal and Compliance announced 40 jobs in 2007
Jan 2007
ICG Operations announce that they will locate an initial 100
jobs in Belfast by 2008
June 2006
Further commitment to additional 185 jobs in Technology
by 2009
May 2005
Initial announcement of 375 jobs in Technology by end
Originally established as the preferred
near shore location for London ICG
Technology, Citi Belfast has grown
from an initial plan of 375 roles in
2005 to 1200 employees across
Technology, Operations & Legal in
upStart Overview
The programme has been designed to take students through a conceptual start-up business experience,
which will be comprised of three distinct stages creating around develop product or service and taking it to
Duration of programme can be customised to universities needs
Business Plan
 Based on the assignment brief and
supported by Citi subject matter experts
student teams will draft a high-level
business plan for product or service, giving
the project a real world context
 The business plan should contain at a
high-level a view on market opportunity,
describe key capabilities of products or
service and how it could be used and
associated benefits / value proposition
 The approach will be flexible enough to be
accommodate both business and
technology students – mix teams or
individual disciplines
 The plan will then be used to set the scope
and depth of the product / service
development activities in the next stage
Product / Service
(Minimum Viable Product)
 On a per project stream basis a Citi senior
mentor will be assigned to support the
students as they work through this stage,
during this period the mentor will meet in
person with student teams at least twice
and conduct calls / video conf with the
teams as required (demonstrating Citi’s
commitment to the programme)
 Based on the business plan students
would be expected to manage and
develop a working conceptual model of
product or service
 Depending on the students focus either
business or technology the depth and
scope of the product / service
development activities will be tailor to
ensure correct alignment (business
students are not expected to program)
Bring The
Product to
 Once the development stage is complete
students would prepare a demonstration
and plan on how they would bring the
product or services to market
 The output of which will be presented to a
panel of senior executives who will host a
constructive “Dragons Den” type forum
where students would present and
demonstrate their products and services
with a view to gaining support from the
 There will be no winners or losers but the
a tally will be kept to identify the best ideas
 All students will be recognised for their
work with a Citi award for the best projects
being optional (depending on university
 Depending on the quality of the venture
support may be provided to assist
students take the idea to market
upStart – how Citi gets involved
Throughout the academic year Citi will provide support and guidance to help turn ideas into
commercially viable products:
 Innovation Workshop
 Guest Speakers
 Industry Roundtable
 Mentors
 Dragon’s Den
 Prizes
Citi Announces Winners of the 2013 upStart Awards
(24th March 2013)
Dublin and Belfast – Citi announces the winning teams of the 2013 upStart Awards
held at the Citi offices in Dublin. The winning teams are Precision Engineered from
Trinity College Dublin and Platform Planet from Queen’s University Belfast.
Precision Engineered is a real time synchronization engine initially aimed at the hotel
industry and Platform Planet is a games platform that allows users to create and share
their own game levels aimed at the 7-12 year old age group.
upStart is an entrepreneurship programme in partnership with the School of Computer
Science and Statistics at Trinity College Dublin and the School of Electronics, Electrical
Engineering and Computer Science at Queen’s University Belfast. Teams of students
studying for Masters degrees at the universities created their own start up business for a
new technology product or service. Each business plan had to provide a real market
prospect and teams competed with each other to win the opportunity for virtual funding
from Citi along with technology development support from Cisco, Red Hat and Microsoft.
The eight finalists competing presented their business plans to a panel of judges from Citi, Cisco, Red Hat, Microsoft and the IDA. Other
business ideas included a mobile application for reading meters, a web based ordering service for restaurants, an application targeting
consumer deals, a gaming platform for the virtual world of robots, a multi-platform mobile application for local business marketing and an
automated locking system for passwords.
Peter McCarthy, Chief Administrative Officer, Citi, EMEA (Europe Middle East Africa) said “The upStart awards programme is a great
collaboration between academia and industry and Citi has been proud to help students develop their technology skills for the real world. It's
been fantastic to see the next generation of technology entrepreneurs showcase such creative, innovative and sound commercial ideas.”
The students were mentored by business advisers from Citi Belfast and the Citi Innovation Lab, Dublin. The programme included guest
lecturers from the technology industry who discussed with the students the latest developments and sector trends. In addition, the programme
hosted roundtable discussions for the students with Citi Ventures and Citi experts in global locations including London, New York and San
The upStart programme is a cross border partnership between Citi Belfast and the Citi Innovation Lab Dublin. The programme was run over
two semesters in the current academic year at Queen’s University Belfast and Trinity College Dublin. There were 34 students on the
programme from the two universities.
2013 – 2014 Programme
The Innovation and Start up Alternative
 Emphasise that a start-up, early venture is a viable option on completion of the course. This is in addition to
finding employment, continuing academic research.
Technology Themes
 These represent key technology enablers, are widely available and have a strong market context
Cloud – Cloud technologies provide the highly scalable and cost effective infrastructure platform for early start-up
Mobile / Smart TV – We are starting to see a common and low cost platform emerging that represents a large
market opportunity with very low barriers to entry e.g. get your app in the app store and do some basic marketing
Intelligent Systems – An evolution is underway in the way that we interact with software we believe basic artificial
intelligence technologies embedded within products could create large market opportunities e.g. expert systems /
rules, schedulers, genetic algorithms
Sensor Technology – smart phones have made sensor technologies widely available enabling new forms of
interactions with both the physical and virtual environments, emerging indoor position technologies present a lot of
white space
Payments – Pervasive mobile infrastructure has yet to be widely adopted, however key foundations are starting to
be in place to make this happen (Citi is a key player in this space)
Social Networks – Although struggling in the markets, the ability to leverage social networks at technology and
business level provides a great platform to link to or build-on
Smart Cities – networks of distributed sensors, events and flexible infrastructure are providing an opportunity to
adapt a city to its needs.
QUB 2013 – High-Level Plan. First Semester
Innovation and Entrepreneurship
Week 0
Week 1
Week 2
Week 3
Week 4
• Management / Governance
Week 5
Week 6
Week 7
Week 8
Week 9
Week 10
Week 11
Week 12
On-going for duration of programme
• Citi Speakers (as required aligned to topics*)
• Targeted Idea Input
• Introduction of Citi Team Mentors
• Pre-semester
kick-off meeting
• Formal introduction of Citi
mentors to teams
• Citi provides speakers around agreed
upon topic areas between weeks 5 and 10
as an input into idea generation
• In addition citi student mentors are
available on an informal basis to get to
know the teams as they start to form
• Students have the opportunity to
present a business plan for review
• Innovation Workshop
• Business Context
On going activities
Project activities elapsed time
Project activities variable
* Citi / external speaker events and active will be made open to a wide campus community
First Semester Key Dates and Events
Mon 30-Sep-13
Week 1
Term Starts
Mon 07-Oct-13
Week 2
Mon 14-Oct-13
Week 3
Mon 21-Oct-13
Week 4
Mon 28-Oct-13
Week 5
Mon 04-Nov-13
Week 6
Mon 11-Nov-13
Week 7
Tue 12-Nov-13
Week 7
Silicon Valley Round table
Mon 18-Nov-13
Week 8
Innovation Workshop
Mon 25-Nov-13
Week 9
Mon 02-Dec-13
Week 10
Mon 09-Dec-13
Week 11
Mon 16-Dec-13
Week 12
upStart Kickoff - QUB Kickoff + Meet Mentors
Students Present Business
VC locations & attendees
to be confirmed
Citi Belfast &
Citi Dublin
Mentors attend
QUB 2014 – High-Level Plan. Second Semester
Innovation and Entrepreneurship
Week 1
Week 2
Week 3
Week 4
• Management / Governance
Week 5
Week 6
Week 7
Week 8
Week 9
Week 10
Week 11
Week 12
On-going for duration of programme
• Citi Mentor Support
On-going mentor support
• High-level Business Plan Development
• Citi Mentors
provide support
throughout the
• Product / Service Development
• Bringing Product / Service to Market
• The student builds on high-level
business plan produced in the first
semester detailing out their product or
service applying skills from the first
• The product being developed should
be sufficiently technically challenging.
This may be through the functional part
of the product or via non-functional
requirements (e.g., security, mobility,
• This activity will be supported by a Citi
mentor as required , who will provide
real world guidance and support
On going activities
Project activities elapsed time
Project activities variable
• The student undertakes development
of the products or services and
mentors act as advisors…
• … pulling in subject matter experts
from Citi as required e.g., mobile
payments expert
• Mentors assist the students in preparing their offering
for the final demonstration and feed back session with
senior Citi management

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