Gear Up - UW Student Websites

Chelsea Combe
Justin DiRe
Stephanie Domenico
Who we are
 Chelsea Combe- Chelsea is a retired professional
motocross superstar! Due to injury she focuses her
love for biking through Gear Up. Chelsea is the
local CFO and has a strong financial background.
 Justin DiRe- Justin is the best motorcycle mechanic
in the business. Working with the likes of Travis
Pastrana and Bubba Stewart in the past, he opened
this establishment in 2008, and is currently the
CEO of Gear Up
 Stephanie Domenico – Stephanie grew up around
dirt bikes, and after obtaining a degree in
marketing, she is now the COO of Gear Up.
Stephanie can direct you to the perfect season
bike, or help you find gear to fit your needs.
How we got started
 In 2008 Justin was driven to open up his own
dirt biking business. Although he was more
than qualified, pairing up with Stephanie and
Chelsea was the finishing touch. By combining
their skills and financial backgrounds they
were able to successfully establish Gear Up in
the spring of 2008. Ever since the grand
opening, Gear Up has been named the best
bike shop in Wyoming. Gear Up’s popular
online branch launched in 2010, allowing us to
reach customers from even the most remote
locations. Whether you visit us in store or
online, you’re sure to find the best prices on
the highest quality parts and accessories.
 Online Marketing
 Banner ads, on Facebook and other websites,
can help bring attention to our online store.
 We’ll have a page on Facebook, and we can
offer daily deals to people who ‘like’ our
page, as well as keep up a blog via Facebook.
 When someone checks out, online or in
store, we will ask for their email and send
them periodical deals and news concerning
upcoming events, along with a link to ‘send
to a friend.’
 Storefront Marketing
 Advertising in the Boomerang, as well as
newspapers in Northern Colorado, to help
bring as much exposure to our store as
 Radio advertisements could be huge in this
town! People remember radio ads and
jingles. If you grew up in CO, you still
remember the Shane Co. radio ad, for
 We will sponsor a motocross rider, and have
him wear gear with our logo on it. This can
bring attention from other motocross
enthusiasts outside of the Laramie area, and
they will become interested in our online
Gear Up Products
-Gear up specialize in Honda and Yamaha dirt bikes, ATVs, and UTVs.
-Our store is Wyoming’s one stop shop to off-road fun. Come check out our expansive
showroom where we can supply the model and make of dirt bike, ATV, and UTV to
satisfy any off-road enthusiast.
Honda Dirtbikes & ATVs
Motocross: CRF150R, CRF250R, CRF450R
Trail: CRF150F, CRF250X, CRF450X
ATVs: TRX700XX, TRX450R, TRX400x, TRX250X
Yamaha Dirtbikes & ATVs
Motocross: YZ450F, YZ250F, YZ250, YZ125
Trail:WR450F, WR250F, TT-R230
ATVs: Raptor 700X, YZF450R, Raptor 250R
Honda Big Red
Gear Up Products
-Our store also is home to almost any accessory and part that
is motorcycle related. We keep many parts stocked in
inventory, so there is no waiting period for most parts.
-Protective Gear
Gear Up supports individuals of all ages and skill levels.
We respect all of the hard work a rider puts in, and we
are here to reward you. Every one of our riders is intense
and has a very unique style. So we have dedicated our
services to give our customers a personal experience
ever day. Stop by our local Laramie location and tell us
your story. We guarantee that we can find the perfect
equipment for you. Whether you prefer to ride freestyle,
go hard on the track, or are looking for a family hobby,
Gear Up has everything you need. We are hoping to
spread our movement all across the region. Find Gear Up
online for a full collection of bikes, equipment, and fan
gear. Our site is packed with promotions, deals, and
riding advice. We want to be a part of your lifestyle.
Most importantly we want you out there fulfilling your
dreams. Test our products once and we will change your
ride forever. Hold nothing back and ride for Gear Up.
 SAP B1 ERP System
 Why we like it: it has pre-built modules
for warehousing and e-commerce, as well
as a CRM module. Runs on a variety of
platforms, so we shouldn’t have any
trouble implementing it. We also like the
fact that we will have increased
collaboration between our storefront
operation and our online store.
 $4,250/user (between $50,000 and
$75,000 for implementation, license,
services, and number of users)
 It’s a customizable software system that is
increasingly popular in smaller businesses. Its
many features include: payroll management,
manufacturing and distribution
management, financial analysis codes, and
customer relationship management.
 SAP B1 has a user-friendly interface, making
it easier to use than other systems. The
system is very reliable, and relatively
inexpensive. Within the modules, this system
has many ways to track things such as
warranties, distribution costs, serial number
tracking, accounts receivable tracking, and
patterns within customer relations.
 Any small business looking to boost
efficiency and striving for further growth.
Many industries use SAP B1, such as
Warehouse and Production Management,
and retail industries.
 There are 550 add-ons available for further
customization of the system, and there is a
mobile app available too. This shows that the
SAP B1 is flexible and reaches mobile
platforms, so it’s not going to become
obsolete any time soon. The system’s format
is set up in a way to really guide our business
decision making. We can be up and running
in 2-8 weeks.
 We think this system will be very
useful in integrating all of our
business enterprises. We’ll be able
to see how much product we have
on hand, we’ll have financial
analyses to determine where our
money is going, and we’ll have a
CRM system in place to help
maintain personal relationships
with all of our customers, whether
online or in store. This system will
reduce transaction costs, and will
give us more time to focus on
other areas of the company.
[Dirt Bike Starting Line Up Photograph]. Retrieved September 20, 2012 from:
[Fox logo]. Retrieved September 18, 2012, from:
[Freestyle Riding]. Retrieved September 20, 2012 from:
[Group of Bikes]. Retrieved September 18, 2012, from:
[Honda Sign]. Retrieved September 18, 2012, from:
[Kid’s Racing Dirt Bikes]. Retrieved September 20, 2012 from:
[Picture of interior of bike shop]. Retrieved September 18, 2012, from:
[Yamaha Sign]. Retrieved September 18, 2012, from:
Laudon, K. and Laudon, J. (2012). Management Information Systems: Managing the Digital Firm.
New Jersey: Pearson Education

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