Multi-Screen Insights

Report
Multi-Screen Insights
Usage Across All Screens
Multi-Screen Insights
•
Consumers spend 93% of their total video time with TV (P2+); 86% among A18-24
•
Mobile video is on the rise but comprises a nominal share of total video – 4%
•
Time spent with gaming consoles is relatively flat
•
Television is still king among young and old; across all ethnic segments
•
African-Americans watch a lot more television than any other segment
•
Mobile video usage has grown across all ethnic segments but declined among
Asians
Consumers Spend 93% of Their Total
Video Time With TV…146+ Hours A Month
Monthly Video Consumption by Device
Watching
Television
Watching Video on a
Computer
Watching Video on a
Mobile Phone
# of Viewers
283 Million
150 Million
51 Million
Time Spent
(hrs:min)
146:37
6:28
5:45
93% Of Overall Video Time
Source: Nielsen Cross Platform Report 2Q13; P2+
Among Young Adults and Teens, Television
Consumes Over 85% Of Total Video Time
Monthly Video Consumption by Device
Watching
Television
# of Viewers
Watching Video on a
Computer
Watching Video on a
Mobile Phone
% of Overall
Video Time
P2+
146:37
93%
6:28
5:45
P18-24
105:58
86%
11:20
6:07
P 12-17
94:51
88%
4:08
8:42
Source: Nielsen Cross Platform Report 2Q13
Mobility Of Content & Information Has Grown But Still Only
Comprises A Nominal Share Of Total Video Time
Monthly Video Consumption by Device
Watching Video on
a Computer
Watching Video on
a Mobile Phone
P2+
P18-24
P2+
P18-24
Time Spent
6:28
11:20
5:45
6:07
% Change v. YAG
+14%
+8%
+5%
+10%
4%
9%
3%
5%
Share Of Total Video Time
Source: Nielsen Cross Platform Report, P2+; 2Q13
Time Spent With Gaming Consoles Has Remained
Relatively Flat Across The Board
Monthly Time Spent With Gaming Console
Time Spent
(hours: minutes)
v. YAG
P2+
6:27
0%
T12-17
16:10
0%
A18-24
13:59
+2%
A25-34
9:15
-1%
Source: Nielsen Cross Platform Report, P2+; 2Q13
Video Consumption Is Additive As Viewing Grows
Throughout The Day Across All Screens
Monthly Video Consumption by Device
Watching
Television
Time Spent
(hours: minutes)
Watching Video on
a Computer
Watching Video on
a Mobile Phone
146:37
6:28
5:45
+1% v. YAG
+14% v. YAG
+5% v. YAG
Source: Nielsen Cross Platform Report, P2+; 2Q13
Does Video Usage Differ By Age?
TV Is Still The King Among Young And Old
Weekly Time Spent in Hours: Minutes
Watching Traditional
Television
Watching Video on
Internet
Mobile Subscribers
Watching Video on a
Mobile Phone
K2-11
T12-17
A18-24
A25-34
A35-49
A50-64
A65+
P2+
23:18
20:39
21:32
26:18
31:16
40:51
46:54
31:47
0:11
0:19
1:24
1:21
0:57
0:45
0:16
0:45
-
0:34
0:30
0:27
0:14
0:05
Source: Nielsen Cross Platform Report, P2+; 1Q13
0:01
0:15
Are Younger Consumers Turning
To Other Video Platforms?
Among The Young, TV Is Top Choice For
Entertainment & Information
Weekly Time Spent in Hours: Minutes
K2-11
T12-17
A18-24
20:39
21:32
26:18
Watching Time-shifted
Television
1:34
1:39
3:04
Using the Internet
0:51
4:58
6:17
Watching Video on
Internet
0:19
1:24
1:21
Mobile Subscribers
Watching Video on a
Mobile Phone
0:34
0:30
0:27
Watching Traditional
Television*
Source: Nielsen Cross Platform Report, P2+; 2Q13; * includes time-shifted time; **in all TV homes
Does Video Usage Differ by Ethnicity?
Television Is The Dominant Viewing Screen Across All Ethnic
Segments; Over 90% Of Time Spent Is With TV
Monthly Time Spent (P2+) in Hours: Minutes
White
AfricanAmerican
Hispanic
Asian
121:28
86:37
Watching Traditional Television*
146:37
206:47
Share Of Total Video Time
93%
93%
Watching Time-shifted Television**
12:35
9:23
8:45
9:00
Watching Video on Internet
6:28
9:00
8:17
12:23
Mobile Subscribers Watching Video on a
Mobile Phone
5:45
6:53
Source: Nielsen Cross Platform Report, P2+; 2Q13 * includes time-shifted time; **in all TV homes
90%
5:59
83%
5:41
African-Americans Consume A Large
Amount Of Video
Monthly Time Spent (P2+) in Hours: Minutes
White
AfricanAmerican
Hispanic
Asian
146:37
206:47
121:28
86:37
Watching Time-shifted Television**
12:35
9:23
8:45
9:00
Watching Video on Internet
6:28
9:00
8:17
12:23
Watching Traditional Television*
Mobile Subscribers Watching Video on a
Mobile Phone
5:45
6:53
Source: Nielsen Cross Platform Report, P2+; 2Q13 * includes time-shifted time; **in all TV homes
5:59
5:41
Time Spent With Mobile Video Grew Across All
Segments Except Asian
Monthly Time Spent (P2+) in Hours: Minutes
White
Watching Traditional Television*
Watching Video on Internet
Mobile Subscribers Watching Video on a
Mobile Phone
146:37
6:28
AfricanAmerican
206:47
Hispanic
Asian
121:28
86:37
9:00
8:17
12:23
5:45
6:53
5:59
5:41
+5%
+20%
Source: Nielsen Cross Platform Report, P2+; 2Q13 * includes time-shifted time; **in all TV homes
+4%
-16%
Multi-Technology
Homes Are Increasingly Acquiring Various Devices
High Definition TV and Tablet
Penetration Is On The Rise
Devices in TV HHs (in OOOs)
DVD/Blue-ray Player
Composite
94,587
v. YAG
-2%
DVR
52,977
+8%
High Definition TV
93,514
+8%
Video Game Console
50,250
-3%
Tablet
27,049
+85%

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