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ibm.com/partnerworld
PartnerWorld
PartnerWorld Program
© 2010 IBM Corporation
PartnerWorld & PWCS: WHAT IS PARTNERWORLD?
 PartnerWorld is the IBM Business Partner program
– For all partners: Reseller, Solution Provider, System Integrators, Distributors and ISVs.
– It offers wide range of sales and marketing tools, skill-building courses, technical support
and collaborative opportunities to support your business.
– PartnerWorld gives easy access to the offerings needed to innovate for competitive
advantage, grow business and drive increased profit.
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ibm.com/partnerworld
PartnerWorld Program
© 2010 IBM Corporation
PartnerWorld & PWCS: WHAT IS PARTNERWORLD?
PartnerWorld Level
Joint marketing planning
HIgh investment
by Business Partners
Special benefits
25 points, incl. 6 for certifications,
2 technical, 2 sales. Approved
PartnerPlan.
Premier
Expanded
Marketing- and
Sales Support
Medium investment
by Business Partners
7 points, incl. 3 for IBM certifications,
1 technical, 1 sales are required
Advanced
Expanded Skills and
technical enablement
General Support
Introduction to the
IBM Portfolio
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Member
PartnerWorld Program
PartnerWorld
Resources
© 2010 IBM Corporation
PartnerWorld & PWCS: WHAT IS PARTNERWORLD?
PartnerWorld Benefits...
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ibm.com/partnerworld
PartnerWorld Program
© 2010 IBM Corporation
PartnerWorld & PWCS: WHAT IS PARTNERWORLD?
 IBM Value Package: Purchase this
optional comprehensive benefits package
and receive critical resources to help you
more effectively develop and sell IBM
software. The Value Package includes
access to IBM software, reimbursement for
IBM education leading to certification, IBM
software technical support, and more!
 IBM Software Access Option: Purchase
of the Software Access Option entitles your
company use of the Software Access
Catalog. The Software Access Catalog
includes access to a wide variety of IBM
software products by download (or on CD
for an additional fee).
 US$795
 US$2000

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A discount of 200US$ is available if a VP has
been purchased and is renewed within 30 days
before the expiry date.
ibm.com/partnerworld
PartnerWorld Program
© 2010 IBM Corporation
PartnerWorld & PWCS: WHAT IS PARTNERWORLD?
Value Packet (VP) & Software Access Option (SAO) Benefits
https://www-304.ibm.com/jct09002c/partnerworld/mem/valuepack/index.html
Benefit
Member
Advanced
Premier
Software-Downloads and CDs for
demonstration, evaluation, development and
testing purposes, as well as internal education
Available with the VP and
SAO
Available with the VP and
SAO
Available with the VP and
SAO
Run your business software
Available with the VP and
SAO
Available with the VP and
SAO
Available with the VP and
SAO
You pass we pay programme
Available with the VP
Available with the VP
Available with the VP
Max. 6000 US Dollar
Max. 15.000 US Dollar 6000
US Dollar per person
Max. 50000 US Dollar 6000
US Dollar per person
Techline – technical presales support via
phone and website
Available with the VP
Available without the VP
Available without the VP
Middleware Integration and Implementation
Support
Available with the VP
Available with the VP
Available with the VP
Available with the VP
Available with the VP
Solution Assurance Assistance
Middleware Technical Sales Consultancy
(Technical Mentoring)
2 instances - Available
with the VP
4 instances - Available with
the VP
Sales and marketing centre/briefing centres
Available with the VP
Middleware Critical Implementation Support
2 instances - Available with
the VP
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ibm.com/partnerworld
PartnerWorld Program
© 2010 IBM Corporation
PartnerWorld & PWCS: WHAT IS PARTNERWORLD?
IBM Hardware Mall
 The systems listed in the IBM Hardware Mall are available for :
 Developing, upgrading, evaluating, porting, migrating,
modernizing, optimizing, demonstrating, maintaining and
marketing your programs and solutions.
 Products:
 Power Systems - IBM i
 Power Systems - AIX
 System z
 Storage
 Point of Sale
 Power Systems software
 Link:
 https://www-304.ibm.com/jct01005c/isv/welcome/hwmall.html
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ibm.com/partnerworld
PartnerWorld Program
© 2010 IBM Corporation
PartnerWorld & PWCS: WHAT IS PARTNERWORLD?
Techline
 Presales HW Support for all Advanced + Premier BPs
and Member BPs with the Value Package.
 http://www.ibm.com/partnerworld/techline
To request a pin code - select Phone
access
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ibm.com/partnerworld
PartnerWorld Program
© 2010 IBM Corporation
PartnerWorld & PWCS: WHAT IS PARTNERWORLD?
Web Syndication
Web Syndication is a free of charge program for IBM Business Partners.
The program enables you to add IBM's Web content to your own site with minimal effort.
The System offers ready made information about : Services, Software* and Systems for your own website.

Benefits for you:

Web syndication is available at no cost to you!

Leverage IBM's Web content within your own site with
minimal effort.

Customized for your Web site to include only the IBM
products and services that you carry.

Content is updated regularly.

Set up is simple and generally takes less than an hour.

No ongoing maintenance necessary
How to enroll

How Web Syndication can benefit your
company:

Transform your Web site into a powerful tool your sales
team can use in presentations with prospects and existing
clients.

Enable your team to send prospects to your Web site for indepth product and service information.

Free up people and resources for other strategic projects.

Demonstrate your expertise and the depth of your
relationship with IBM Services, Software, and Systems.

Retain customers and prospects on your Web site for all the
information they need.
Link: http://www.ibm.com/partnerworld/syndication
Choose your product group and fill out the short online registration form. Within 1-2 weeks you will receive:
 a link to your showcase(s) for review
 a script source which you will add to your Web page
 documentation to assist you with integration and optimization of the script source for your showcase(s)
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ibm.com/partnerworld
PartnerWorld
*content are only available in
US English Program
© 2010 IBM Corporation
PartnerWorld & PWCS: WHAT IS PARTNERWORLD?
IBM Campaign Designer
 Campaign Designer is a Web-based application that makes it fast, simple and
affordable to create customized, end-to -end marketing campaigns as well as
your emailing marketing campaigns, in less than one hour.

Campaign Designer Benefits
– Fast and simple application
– Cost effective
– Different language options

What can you create?
– Postcards
– Flyers
– Self mailers
– Event invitations
– E-mailing
Interested? Register for free:
http://www.ibm.com/partnerworld/campaigndesigner
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ibm.com/partnerworld
PartnerWorld Program
© 2010 IBM Corporation
PartnerWorld & PWCS: WHAT IS PARTNERWORLD?
Know your IBM
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
The idea behind KYI

Know your IBM (KYI) is the loyalty and skills
program of IBM PartnerWorld

It rewards Business Partners employees for their
sales achievements
– and successfully completed online training
modules

As easy as collecting airmiles! The attendees will
be rewarded points which they can exchange for
products within the Reward Catalogue

Anything from iPods to your dream holiday or a
prepaid credit card
– And if you are lucky you can win a place at the
IBM study tour

Register now!
www.ibm.com/partnerworld/knowyouribm

To redeem your prices...

http://www.KYIRewards.net
ibm.com/partnerworld
PartnerWorld Program
© 2010 IBM Corporation
PartnerWorld & PWCS: WHAT IS PARTNERWORLD?
Virtual Innovation Center
 On demand access point
 Personalized assistance
 Virtual mentoring via live chat
and e-mail in eight languages
 On-line education, porting and
migration assistance to build
skills & complete projects
 Connection to deep, hands-on
support provided by the IBM
Innovation Centres
http://www.ibm.com/partnerworld/vic
Need access? Contact [email protected]
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ibm.com/partnerworld
PartnerWorld Program
© 2010 IBM Corporation
PartnerWorld & PWCS: WHAT IS PARTNERWORLD?
IBM Innovation Center
 Helping Business Partners around
the world design, develop, port
and test applications
 Architectural design and
implementation consulting
 Porting, migration and testing
services in secure labs
 Multi-product integration activities
including: Proofs of concept,
validations, and scalability testing
 Latest hardware, software and
development tools
 Workshops and seminars
 Face-to-face and remote
http://www.ibm.com/partnerworld/iic
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ibm.com/partnerworld
PartnerWorld Program
© 2010 IBM Corporation
PartnerWorld & PWCS: WHAT IS PARTNERWORLD?
IBM Logos for Business Partner
IBM is offering a selection of Logos which can be used by qualified IBM
Business Partners. The logos are intended for the following purposes
To show the connection between IBM and the business partner
To highlight a qualification or certification
Identification of education and innovation centres
https://www-304.ibm.com/jct01005c/partnerworld/mem/mkt/mkt_emblem.html
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ibm.com/partnerworld
PartnerWorld Program
© 2010 IBM Corporation
PartnerWorld & PWCS: WHAT IS PARTNERWORLD?
IBM PartnerWorld
IBM PartnerWorld supports
Resellers • Consultants & Integrators • ISVs
Base benefits
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Marketing
Selling
Technical
Training
Collaboration
Value Package benefits
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Access to sales and
marketing centers
Access to IBM Software
Presales technical support
Tuition reimbursement
Benefits are tiered by Premier, Advanced
and Member membership levels
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ibm.com/partnerworld
PartnerWorld Program
Targeted initiatives and offerings for IBM
Business Partners
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Virtual Innovation Center
IBM Innovation Center
Techline
Systems Subject Matter Expert Program
PartnerWorld Industrie Networks
and much more
www.ibm.com/partnerworld
© 2010 IBM Corporation
PartnerWorld & PWCS: WHO ARE PWCS?
PartnerWorld Contact Services
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ibm.com/partnerworld
PartnerWorld Program
© 2010 IBM Corporation
PartnerWorld & PWCS: WHO ARE PWCS?
 PartnerWorld Contact Services is the Team dedicated to supporting Partners in PW
Program enabling them to maximise the benefits and offerings available to them.
 As a support team we are on hand to help with all PW Program related queries, large or small.
 PWCS offers more than just the traditional inbound support team structure, reacting quickly
to Partners & IBMers needs
 We deliver proactive activity in direct conjunction with the in-country needs
 Supporting recruitment drives / participating in IBM/BP Events / promoting new tools, systems or
processes / Driving awareness of programs and benefits
 PWCS Structure:
 Dedicated support team of 50 FTE for EMEA Business Partners
 Fully blended team; all agents cross-skilled in all PW areas & contact media (Phone, email, chat)
 Support for BPs in over 100 different countries
 22 native languages
 Based in Greenock, Scotland
 also locations in Bratislava, Istanbul and Israel
 Volumes average monthly:
– >4k Inbound Calls, >1.5k Outbound Calls, >3.4k emails. >0.5k chats
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ibm.com/partnerworld
PartnerWorld Program
© 2010 IBM Corporation
PartnerWorld & PWCS: WHAT CAN PWCS DO FOR YOU?
 Centre of Competence for the PartnerWorld Programme
– not just for BPs, but for IBMers too
 First point of contact for BPs for all issues, not just PartnerWorld specific
 Single point of access to many of the services offered to IBM Business Partners
– eg SW downloads, demo kit etc.
 Diverse & expanding portfolio of support (VIC, Web, CMT)
 Proactive activity
– eg Value Package calls, Datascrub calls, Promotion calls, Telemarketing calls, Education calls
– What can we help with?
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Administration: Passwords & IDS, PPS Database, Profile Maintenance
Marketing & Selling: information on & access to a range of tools & resources to help you sell
Training & Certification: help you understand the requirements, take advantage of the opportunities
Technical Resources & Support: explain the various types of support at your disposal
Products & Services: guide you to the sources of help and information that make your job easily
– What value do we bring?
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High FAR (First time fix – first access resolution)
Expertise PW Web Navigation
The provision of BP training, remote & F2F
Promote new events and support client in registration process
Advise clients on new entitlements and benefits available to them & encouraging the usage
Verify client contact details to ensure accuracy of communication
Advertise service to prospective clients to recruit new clients
ibm.com/partnerworld
PartnerWorld Program
© 2010 IBM Corporation
PWCS EMEA Activities
Phone Inbound
Phone Outbound
Reactive Web Chat
Sametime
Chat
email
Proactive Web Chat
INBOUND
Training &
Certification
Products &
Services
PW Benefits
Technical
Resources
Marketing & Selling
Resources
BP Registration
Approvals
PPS Maintenance
& Updates
First Access
Resolution
Drive 2 Web
Web support &
Development
Event Promotion
& Registration
Telemarketing
High Volume
Incentives
BP Onboarding
Welcome /
Advanced welcome
Co Marketing
Recruitment
Partnergrowth
Datascrubs
Education
OUTBOUND
Countries supported :
Austria, Germany, Switzerland, Belgium, France, Netherlands, UK, Denmark, Finland, Norway, Sweden,
Italy, Spain, Portugal, Greece, Czech Republic, Hungary, Slovenia, Poland, Romania, Russia
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ibm.com/partnerworld
PartnerWorld Program
© 2010 IBM Corporation
PartnerWorld Contact Services - How to find us
Phone, email, or chat live with us now……..
The team is available Monday to Friday from 8am - 5.30pm
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ibm.com/partnerworld
PartnerWorld Program
© 2010 IBM Corporation

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