Naturally Splendid Enterprises Ltd.

Forward Looking Statements
This presentation contains forward-looking statements. These forward looking statements are not
based on historical facts but rather on Company management’s expectations regarding future growth,
results of operations, performance, future capital and other expenditures (including the amount,
nature and sources of funding thereof), competitive advantages, business prospects and opportunities.
Statements in this presentation about future plans and intentions, results, level of activity,
performance, goals or achievements or other future events constitute forward looking statements.
Wherever possible, words such as “anticipate”, “believe”, “expect”, “may”, “could”, “will”, “forecast”,
“potential”, “intend”, “estimate”, “should”, “plan”, “predict” or the negative or other variations of
statements reflect management’s current beliefs and assumptions and are based on information
currently available to the Company management. Certain risk factors may cause actual results, level
of activity, performance or achievements to differ materially from those implied by forward looking
statements. These factors should be considered carefully and prospective investors should not place
undue reliance on the forward looking statements. Although the forward looking statements
contained in this presentation are based upon what the Company management believes to be
reasonable assumptions, investors cannot be assured that actual results will be consistent with these
forward looking statements. These forward looking statements are made as of the date of this
presentation, and the Company assumes no obligation to update or revise them to reflect new events
or circumstances.
Confidential to Naturally Splendid Enterprises Ltd.
Who We Are
 Naturally Splendid Enterprises is dedicated to providing healthy food
choices that taste great and offer functional benefits beyond basic
 We are focused on developing, marketing and distributing natural
superfood product lines.
 Consumers today are demanding safe, nutritious foods that provide
intrinsic health benefits.
 Our current product lines incorporate hemp… one of the most
nutritious foods on earth AND most profitable crops to grow.
Confidential to Naturally Splendid Enterprises Ltd.
Why Hemp?
Hemp offers many health benefits beyond basic nutrition…
Lower blood LDL cholesterol levels.
Lower blood pressure.
Improve organ function.
Improve immunity levels.
Increased energy levels & metabolic rate.
Improve cardiovascular circulation & function.
Reduce symptoms of PMS & menstrual cramps.
Reduce inflammation and the symptoms of arthritis.
Improve recovery of muscles after exercise.
Reduce & treat dry skin and hair conditions.
Reduction of many degenerative diseases through preventative measures.
Article by© Dr. Darrell L. Tanelian MD, PhD
As Seen in Natural Pharmacy Magazine
Confidential to Naturally Splendid Enterprises Ltd.
Our Existing Products
Currently focused on a line of hemp-based food products
Premium Shelled Hemp Seed
Versatile, superfood that is delicious on its own as a snack or meal replacement
Premium Hemp Protein Powder
Can replace all other protein sources and is packed with live enzymes, EFA’s, EAA’s,
vitamins and minerals
Premium Organic Hemp Seed Oil
"Nature's most perfectly balanced oil
OMEGA 3-6-9 Hemp Supplements
Rich in plant based omegas and an
excellent replacement for fish oil
The hemp food market has experienced tremendous growth in recent
years. As consumers become more educated to the superior health
benefits and taste of hemp, this trend is expected to continue.
Confidential to Naturally Splendid Enterprises Ltd.
Our Customers/Partners
 Available in a retail network of over 350
stores throughout British Columbia and
 Save On Foods; Urban Fare; London Drugs;
Marketplace IGA; Sobeys; as well as many
independent retail stores.
Confidential to Naturally Splendid Enterprises Ltd.
Expanding Distribution
 Naturally Splendid has recently signed an agreement with New
Age Marketing & Brand Development Inc. (New Age) to
represent and promote Naturally Splendid product lines across
 New Age has been has been instrumental
in the introduction and support of many
top selling natural brands for over 15 years.
Additional Distribution Channels
 Direct sales.
 Online Sales.
Confidential to Naturally Splendid Enterprises Ltd.
A Growing Product Line
 Our short-term focus on developing products in 5 key areas:
1. Healthy Cereals – targeted towards those looking to replace sugar
laden cereals currently available (one of the fastest growing areas in the
Superfoods – Chia, quinoa, coconut, goji berry, spirulina (also one of
the fastest growing areas in the supermarket).
Hemp Seed Snack Packs – for the convenience market.
 Hemp seeds in Salted (Himalayan Crystallized), BBQ and Salt
& Vinegar. Additional flavours being developed.
Nutritional Bars – for the protein, energy & meal replacement
Protein Powders – superfood based protein powders chocolate and
vanilla flavoured hemp protein available soon.
Confidential to Naturally Splendid Enterprises Ltd.
Commitment To Quality
Canada Brand
Naturally Splendid was officially accepted into the Canada
Brand Program in 2012.
“Market research has proven that consumers associate the
Canada Brand identifiers with safe, high-quality
Non-GMO Project
 Naturally Splendid has received acceptance in the Non-GMO
Project Verification Program in 2012.
A 2008 CBS News Poll found that 87% of consumers wanted
GMOs labeled. And, according to a recent CBS/New York
Times poll, 53% of consumers said they would not buy food
that has been genetically modified.”
Confidential to Naturally Splendid Enterprises Ltd.
Government Support
 Governments understand that eating healthy is important to
living a healthy lifestyle…which makes for a more productive
 Naturally Splendid has received federal and provincial funding
towards the research and development of new hemp-based food
 And for a strategic study to assess the feasibility of vertical
 Success with these programs has opened the door to further
government funding and support…
Confidential to Naturally Splendid Enterprises Ltd.
National Research Council of Canada
 We have received financial support from the National
Research Council of Canada (NRC) Industrial Research
Assistance Program (IRAP) to assist with the cost of
product development on a proprietary delivery system for
hemp-oil Omega products.
 The first two products to result from this program are the
unique patent pending HempOmega™ and H2Omega™.
Confidential to Naturally Splendid Enterprises Ltd.
Ground Breaking Science
Developed by Canadian Medical Hemp Inc.
(CMH), HempOmega™ and H2Omega™ are
proprietary, patent pending, omega products that
utilize nano-encapsulation.
Testing has confirmed that these products have increased
bioavailability, sustainability and stability when compared to
existing omega oil products.
Through a previous business venture, CMH principals have experience
and success with the production and distribution of functional
beverages reaching combined sales in excess of $1 billion, over a three
year period.
Confidential to Naturally Splendid Enterprises Ltd.
Exclusive Sales Agreement
 Naturally Splendid has entered into a sales agreement
with CMH to market and distribute HempOmega™ and
H2Omega™ in Canada and the United States.
 Opportunities to expand distribution globally
Confidential to Naturally Splendid Enterprises Ltd.
Product Innovation Upside
 HempOmega™ and H2Omega™ can be added to existing products
 Significant opportunity to market HempOmega™ and H2Omega™
to major brands
 Patent pending delivery method allowing for premium efficiency
 Industries for this technology include:
Dairy, Juice, Pet food, Fast Food Service, etc. etc…
Confidential to Naturally Splendid Enterprises Ltd.
Product Innovation
As an ingredient in
premiums lines for
Naturally Splendid
Confidential to Naturally Splendid Enterprises Ltd.
As an ingredient in
major brands in
numerous industries
An Example – The Dairy Industry
Milk Products:
Canadians consumed over 2.7 billion L of fluid milk in 2011-2012
If H2Omega™ was introduced to only 1% of the milk consumption in
Canada…= 27,000,000 L of milk
 This would require 313,200 L of H2Omega to meet daily
recommended omega dosages
This is just fluid milk and does not including cheeses, yogurts, etc…
There exists huge upside with other products not in the dairy industry
Confidential to Naturally Splendid Enterprises Ltd.
Significant Opportunity
 Canadian companies in the functional foods and nutraceutical
industry generate about $4 billion in revenues annually.
 Global functional food market was US $164 billion in 2007 and is
expected to grow to $240 billion in 2013
 According to market statistics, the global functional food and
nutraceutical market is growing at a rate outpacing the traditional
processed food market.
The Nutrition Business Journal forecasted the global nutrition market
would exceed US$400 billion by 2014 in its 2010 Global Nutrition Report
Confidential to Naturally Splendid Enterprises Ltd.
Baby Boomers
 On March 1, 2012, 10,000 Baby Boomers turned 65. 10,000 more
turned 65 the next day… And every day for the next 18 years.
 This group will spend up to $4 TRILLION dollars – on new life-
saving-and-extending medical treatments, techniques and
 We’re about to witness the largest explosion in healthcare business
that has ever been seen. Harvard scientist George Church calls just one
driving force of this revolution so powerful, “it resembles the early days of the
 Hippocrates – “Let food be thy medicine & let thy medicine be food”
Confidential to Naturally Splendid Enterprises Ltd.
Peers - Public Health Food Companies
Annie’s Organics -BNNY
Engages in the production, marketing, and distribution of
natural and organic food products.
The company sells its products directly, as well as
through distributors to the mainstream grocery, mass
merchandiser, and natural retailer channels in the United
States and Canada.
shortly after BNNY went public at $19 a share Stock
prices climbed 89% on its first day of trading to nearly
$40/share,On Friday, Sept. 14, Annie's closed at $46.95,
up nearly 150% in less than six months.
Currently Trading at PE of 71 times EPS
The Hain Celestial Group - HAIN
The Hain Celestial Group, Inc., together with its
subsidiaries, manufactures, markets, distributes, and sells
natural and organic products.
The company sells its products to specialty and natural
food distributors, as well as to supermarkets, natural
food stores, mass-market retailers, e-tailers, food service
channels, and club stores.
Currently Trading at PE of 27 times EPS
Confidential to Naturally Splendid Enterprises Ltd.
Management Team & Directors
Mr. J. Craig Goodwin – Chief Executive Officer / Co-Founder
Mr. Goodwin has over 30 years of sales and marketing experience including
Senior Account Executive for one of the largest outdoor advertising companies
in the world, Jim Pattison Group. He has consulted for a number of public
companies providing services from investor relations to raising venture capital.
Mr. Bryan Carson – VP Operations, Operating Company / Co-Founder
Mr. Carson has years of experience running various businesses with hands-on
retail expertise from conceptual planning stages through construction and
launch. One of his latest business ventures was involved in the natural foods
industry which gave Bryan the inspiration to build Naturally Splendid and
take it to the next level.
Confidential to Naturally Splendid Enterprises Ltd.
Management Team, Directors & Advisors
Mr. Chuck Jenkins – CFO - Director
 broad experience in accounting, banking and corporate finance for various public
Mr. Frank Seimens – Director
 over 33 years in the transportation industry successfully running a leading logistics
Mr. Peter Hughes – Director
 over 25 years business experience in a variety of industries engaged in the exploration
and development of mineral properties and has served on the boards on several
publicly traded companies.
Mr. Russ Crawford - Advisor
 over 40 years of expertise in agricultural and commodity market consulting. Vice
President of the Canadian Hemp Trade Alliance.
Mr. Peter Howes - Advisor
 former VP with the Jim Pattison Group. A financial architect with a Chartered
Accountant designation and an Associate with Pacific Opportunity Capital.
Confidential to Naturally Splendid Enterprises Ltd.
Share Structure
As of March 31, 2013
Issued & Outstanding:
Shares held in Escrow:
Free Trading Float:
Confidential to Naturally Splendid Enterprises Ltd.
Why Naturally Splendid?
We help people live healthier lives
1,700% increase in Omega 3 consumption since 2005
Natural food sales are growing 4 times faster than conventional foods
Our products are in 350 stores and expanding
Low share structure
Experienced management team
Patent pending products with huge upside revenue potential
Exclusive distribution rights to patented technology
Naturally Splendid has:
The right PRODUCT @ the right PLACE @ the right TIME!
Confidential to Naturally Splendid Enterprises Ltd.
For further information, please contact:
Mr. J. Craig Goodwin, CEO
[email protected]
This presentation contains forward-looking statements that may discuss the Company’s future expectations or state other forward-looking
information. Investors and others should carefully consider the foregoing factors and other uncertainties and events.

similar documents