Metro Radio Media Pack Q2 14

Report
Media Pack
Our Coverage
Talking to people across Tyne & Wear
770,000
Women
1.499m
Total Population
729,000
Men
Local, engaging, trusted…
Metro Radio provides the most local, relatable and entertaining shows,
balanced with the best variety of the biggest chart hits.
A typical Metro Radio listener is aged between 25 & 45.
They lead a fast-paced, busy life, working hard and playing hard.
Their social scene is important with weekends for friends and family..
Proud of their North East roots, their home and family.
Metro Radio
reach
over half a million
adults every week
Metro Radio
Watch our audience GROW!
15+
15-24
25-34
35-44
45-54
55+
1,499
243
230
214
256
557
1 Week Reach (000s)
436
99
96
84
77
81
% Reach
29%
41%
42%
39%
30%
14%
Average Hours
7.6
3.4
10.4
6.8
12.0
6.0
4 Week Reach (000s)
662
154
138
122
114
127
4 week reach %
44%
63%
60%
57%
45%
23%
13 Week Reach (000s)
826
187
164
148
141
165
13 week Reach %
55%
77%
71%
69%
55%
30%
Population (000s)
Source: RAJAR,
Metro Radio TSA,
6 months ending
June 14
It Works!
I think they were well targeted ads
that got across a message that we
couldn’t get across in another
medium.
They sold significantly better. We
certainly have paid back the
advertising and the investment
that went into producing the ads. It
was great to hear people in shops
saying that they’d heard the
advert.
We’ve seen a massive impact that
Metro has had. High level
increases in the Newcastle,
Sunderland and Durham areas, in
some cases up to 40-50% and the
only difference between 2012 and
2013’s marketing for Pulman was
the introduction of Metro
The campaign was a really big
success we went from zero smart
cards being used in the North East
to 73,000 being used in just under
a year!
We advertised a recruitment day on air
for 10 days and over 600 people text in
for more information.
We had amazing results… Over 300
people attended the recruitment event.
Weekly reach (000’s)
*stations marked with an asterisk do not cover the
whole of the total survey area
Source: RAJAR,
Metro Radio TSA,
6 months ending
June 14
600
500
436
400
358
298
300
279
274
272
185
200
162
102
100
0
Metro Radio
BBC Radio 2 Capital North Smooth Radio
East*
North East
BBC Radio
Newcastle*
BBC Radio 1 BBC Radio 4
Heart North
East
Magic 1152
(Newcastle)
Total hours by station
*stations marked with an asterisk do not cover the
whole of the total survey area
4,000
Source: RAJAR,
Metro Radio TSA,
6 months ending
June 14
3,572
3,311
3,500
3,000
2,500
2,241
2,000
2,146
1,959
1,503
1,500
1,345
1,000
898
866
Magic 1152
Heart North
East
500
0
BBC Radio 2
Metro Radio
BBC Radio Smooth Radio BBC Radio 4 Capital North BBC Radio 1
Newcastle*
North East
East*
Market share by station
*stations marked with an asterisk do not cover the
whole of the total survey area
Source: RAJAR,
Metro Radio TSA,
6 months ending
June 14
16%
14%
13.9%
12.9%
12%
10%
8.7%
8%
8.3%
7.6%
5.8%
6%
5.2%
4%
3.5%
3.4%
Magic 1152
Heart North
East
2%
0%
BBC Radio 2 Metro Radio
BBC Radio Smooth Radio BBC Radio 4 Capital North BBC Radio 1
Newcastle*
North East
East*
When Listeners Trust us, They Trust You
Source: iPSOS MORI
50%
of Metro listeners rate us 8,9
or 10 out of 10 on trust.
Metro Radio listeners are
twice as likely to
recommend something
they heard to others than
Capital, Smooth and Real
listeners.
44%
of Metro listeners have taken
action after they heard something
on the station! (V 29% Capital
and Real and 20% Smooth).
Through our digital platforms we
talk to
258,000
people
Every single month!
Your campaign will hit every one
of them
Solutions for Every Challenge
Full Creative Media Services
Advertising
Campaign
Outside
Broadcast
Online
Idea
generation
E-Shot
Startup
Creative
On Air
Promotion
(dialog & tender)
Research
Sponsorship
Media Bus
Social
Media
Bespoke
Events
Off Air
Promotion
At the Heart of Our Community With our charity Cash For Kids
Cash for Kids raises funds for sick, disabled and underprivileged children across the
North East.
In 2013 the charity raised over £1 million supporting 30,359 local children.
81% of UK consumers agree that they are more likely to buy a product associated
with a cause they care about.
The 2 causes that draw the widest support from the general public are medical
research and children/young people.
Your chance to do this locally whilst still promoting your brand.
Cash For Kids puts a programme of sponsorable events on across each year to
raise funds and our listeners love them.

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