Ad Techniques PPT Advertising Techniques ppt

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ADVERTISING
TECHNIQUES
NAME CALLING/COMPARISON
http://www.youtube.com/watch?v=FxOIebkmrqs
TESTIMONIAL
http://www.octagonfirstcall.com/cele
brityconsulting/Blog/tag/jerry-rice/
THE EXPERTS (OR “EXPERTS”)
http://www.youtube.com/watch?v=cKMn-_aQoPk
http://youtu.be/MyyJwRzi1Mc
http://www.youtube.com/watch?v=ts0
XG6qDIco
PLAIN FOLKS
(This is actually a GEICO ad.)
http://www.adweek.com/adfreak/mrsbutterworth-full-speed-selling-mode-16098
PRESTIGE IDENTIFICATION
http://www.youtube.com/watch?v=V
ChZVGRF-3c
http://www.youtube.com/watch?v=od
8i-cfZfvs
http://www.eonline.com/ube
rblog/b158762_tag_heuer_no
_longer_watching_tiger.html
BANDWAGON
SNOB APPEAL
http://www.youtube.com/watch?v=itH
hhYxqSSE
http://russelldavies.typepad.com/planni
ng/ads/
GLITTERING GENERALITY
http://www.youtube.com/watch?v=M
0lnk4Eblew&feature=related
NEW AND IMPROVED!
http://pampersdiapers.org/page/4/
MEANINGLESS CLAIM
POM Wonderful: “backed by
modern science”
& “maximum wakey-wakedness”
http://pomwonderfulblog.typepad.com/
pom_wonderful/2008/09/pomx-icedcoffe.html
As you can see above, POM Wonderful, Sunny Delight, and a
rock are all "backed by modern science." Sunny Delight is
terrible for you, and a rock isn't food. So what exactly are these
POM people trying to tell us with this ad?
http://advertisementsexplained.blogspot.com/2011/03/pomegranate-juice-terrible-ad-of-week.html
INCENTIVE/REWARD
Buy ten and the next is free!
Collect “miles” (limited currency) as you spend money.
CHARACTER CREATION
JINGLE/SLOGAN
Just do it.
Choosy mothers choose Jif.
Everything’s better with Blue Bonnet on it.
http://www.youtube.com/watch?v=Fh
fcdqMTtU4
STORYLINE
Taster’s Choice series:
http://www.youtube.com/watch?v=2zgN
FsHdK6g
http://www.youtube.com/watch?v=S9Za
2zKddkw
http://www.youtube.com/watch?v=hpO
BFELO0Qc
HUMOR
http://webdesignledger.com/inspiration/30-funny-print-ads-thatll-makeyou-laugh
SUBLIMINAL
http://www.artistmike.com/Temp/SubliminalAd.html
Bush campaign ad:
http://www.youtube.com/watch?v=1u
D0SkNp4XY
http://brainz.org/10-devious-bannedsubliminal-ads/
SEX APPEAL (EROS)
http://culturecentral-uoit.blogspot.com/
http://www.apunkachoice.com/content/article/sid100005091sexiest_vegetarian_shahid_kapoor_shows_love_for_chicks_in_new_peta_ad/
ARTISTIC/GRAPHIC
http://www.iconolith.com/archives/259
http://establishareconnect.com/gra217/author/jillian/
FLAG-WAVING
Patriotic Soup
http://www.merchantcircle.com/directory/MN-New-Prague/gallery
EXIGENCY
http://www.nicholshillsstorage.com/?page_id=3
http://www.1-800-air-repair.com/faqs/
TRANSFER
http://www.youtube.com/watch?v=slp
ElBClGy8&feature=player_embedded
http://www.fallacyfiles.org/archive042005.
html
INNUENDO/CHALLENGE/IMPLICATION
SOMETHING’S WRONG WITH YOU…BUT OUR PRODUCT CAN FIX IT!
http://myhealthy.org/little-green-pill-review/
http://www.comicsninja.com/funniest-comic-book-covers-and-panels/the-funniestcomic-book-ads-of-all-time-20-16/

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