DYN23: Microsoft Dynamics AX: Purpose

Report
Professional Services
Architecture / Engineering /
Construction & Real Estate
Media and Entertainment
Share common characteristics and priorities
Performance
Management
Paywhenpaid
Fixed Price or
Time & Material
Project Performance Metrics
Project manager role center
Web-based timesheets
5%
22%
37%
IT/Mgmt & AE Svcs
Legal, Advert, Acct
Construction & RE
23%
Sources: *Microsoft analysis of IDC data **Gartner ITKMD, Jan 2011
Media
13%
Entertainment
Challenges for Enterprise Applications
Source: Enterprise Apps Customers Have Issues, Forrester Research, Inc., February 26, 2010
1980s ERP Architecture in Wide Use Today
Spaghetti of intertwined
code and parameters
Duplicated data structures
Middleware and
batch processes
Functionality sits in
separate applications
BI is an afterthought
User experience is
task-oriented
THE RESULT: COMPLEX AND INFLEXIBLE
The New ERP Model
ERP Client
Easy-to-Use UI
SharePoint®
Portal
Office
Manufacturing
Services
BI
Public Sector
Partner Extensions
Distribution
Industry Solution
Core ERP Solution
Financials
Sales & Marketing
Project Acct
HCM
Retail*
ProcurementIDE
SCM
GRCIntegration
Services
Database
Inventory Mgt
Business Process
Library
Application
Platform
Workflow
*To be released later
Powerfully Simple
Powerful
Agile
Simple
Pervasive Interoperability
Streamline essential service processes
with project-specific capabilities
Scale the firm to each new opportunity
with a global-by-design solution
Drive time-to-productivity for professionals
with RoleTailored user experiences
Deliver more value faster with a powerful unified solution
Adapt to changing process and regulatory requirements
with model-driven methods
Respond precisely to client needs with integrated
relationship management
Support timely decision-making with rich financial and
operational insights
Increase opportunities and reduce risk with an agile solution
Easy to learn and use across the service chain
Accelerate user onboarding and adoption
with a familiar, intuitive user experience
Connect easily with service teams, partners and clients
through integrated collaboration capabilities
Extend existing business processes and systems
with pervasive interoperability
Easy-to-use software drives adoption and lowers costs
Desire for
above
average
growth
Differentiation
among
Dynamics AX
partners
Build a
defensible
market
position
Repeatable,
high margin
solutions
Solution
Marketing
• Commit to delivering industry focused solutions
• Identify Microsoft, 3rd party, and IP solution requirements to meet
sub-vertical requirements
• Commit to being 100% vertically focused
• Sacrifice horizontal opportunities that aren’t strategic
• Branding, messaging, and investments 100% based in select verticals
• Commit to building internal competencies to serve select verticals
• Sales and pre-sales competencies
Competencies • Consulting and delivery competencies
Customer Adds
Revenue ($M)
2008
2009
2010
2011
Single
integrated
ERP
platform
“Multi-X”
and global
capabilities
Strong
project /
services
functional
orientation
Flexible
platform to
support
many
integrations
Industry
standard
technology
base
Functional
Breadth
Usability
Technology
Platform
Industry
Knowledge
Vendor
Viability
Strategic
Focus
Solution
Capabilities
References
http://partnersurvey.amrresearch.com/
www.digitalwpc.com/contest
Access role-based learning for business and technical roles
Discover AX 2012 readiness materials including learning plans and the
“Getting ready for AX 2012” planning guide
role-based learning
Partner Development Center
Getting ready for AX 2012
www.prometric.com/microsoft/partners
www.digitalwpc.com/contest

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