presentation: Advertising roadmap

Report
`
Advertising Roadmap Review
Marketing Solutions
Directors of Product Strategy
Kelli Chmielorz
Donna Beasley
Dana Midby
Jim Williams
Director Product Strategy
Director Product Strategy
Director Product Strategy
Director Product Strategy
Jesper Persen
Jamie Fuller
Sara Otremba
James Mooney
Eliane Pohl
Mark Best
Kate Washington
Mark McCoid
Media Publishing
Solutions
Marketing
Solutions
Carsten Olsen
Commerce
Solutions
Big Data
Solutions
Scott Bray
Neil Sinay
Technical Product Managers
Kevin Stoinoff
UNIFIED
NCS Content
NCS Digital
NCS NewsEditPro
NCS WebManagerPro
UNLIMITED
DTI Content Publisher
DTI PlanSpeed
Jazbox
Products
NCS Advertising
NCS AdManagerPro
NCS ProductionManagerPro
NCS Circulation
NCS CirculationPro
DTI Advertising
DTI Ad Management
DTI MediaPlus
DTI AdSpeed, ClassSpeed
AdPower
Sax Circulation
Matrix Circulation
NCS Audience
NCS Analytics
As part of our roadmap review we have emphasized a number
of areas that we feel requires a special focus for this and several
upcoming roadmaps. Note that these areas of focus are
additive to our Themes and Initiatives within this Roadmap.
•
•
•
•
•
Digital Strategy
Mobile
Multi Media
Native Browser Applications
Adobe Hosting Strategies
Important Focus Areas
Digital Strategy - Framework
• Support Media Company transition to new Digital Workflows
and Digital Business Models
• Key points:
– Open Existing Platforms by wrapping in Web Services / SDKs
– Enable Easy Integration of Tools and Feeds
– Focus on Flexible Native Web User Interfaces. Create Extensible
Apps and interfaces; e.g. Widget based
– Build Digital Centric Apps utilizing SDK’s
– Integrate at a Functional Level – not just a Technical Level
Mobile
Mobile Input and Insight
Mobile Channel Delivery
Marketing / Advertising
Marketing / Advertising
• Campaign Sales / Ad order entry
• Customer account management
• Inventory availability checking
•
•
•
•
Commerce / Circulation
Commerce / Circulation
• Subscriber sales and order entry
• Customer self-service
• Route and dealer management
•
•
•
•
•
•
•
•
Media Publishing
•
•
•
•
Story assignment notifications
Content creation and submission
Photo and video input
Citizen journalist contributions
Mobile subscription packages
Premium access
Metered paywall content
E-commerce / Mobile Malls
Data and Analytics
Data and Analytics
• Real-time business intelligence
• Targeting statistics and metrics
• Performance reporting
Ad Serving/In-App/SMS/Coupons
Location-based/personalized
Location aware business directories
Social campaigns
Personalization
Location and predictive targeting
Digital access reporting
Data-driven decision making
Media Publishing
•
•
•
•
Responsive design websites
Personalized content delivery
Mobile apps and editions
Mobile news alerts
Native Browser Applications
• Efficient internet delivery
• High performance
• Mobility
• Flexibility
• Extensibility
• Thin clients - reduced hardware requirements
• Adaptable work environment – any device, anywhere
NCS Advertising: Mobile/Tablet Offerings
Functional Area
Order Entry/Order
Edit/Order Review
CRM
Inventory
Feature
Availability
Print Order
Now
Digital Orders
Now
Insert Orders
Now
Broadcast Orders
Now
Cross-channel packages
Now
Task creation
Now
Opportunities
Now
Contact Person management
Now
Space Checking for Print
2014-1
NCS Advertising: Browser Offerings
Functional Area
Order Entry/Order
Edit/Order Review
Feature
Availability
Print Order
Now
Digital Orders
Now
Insert Orders
Now
Broadcast Orders
Now
Cross-channel packages
Now
Task/Event Management
2014-1
Lead Creation
2014-1
Pipeline/Lead Generation
2014-2
Opportunities/Offers
2014-1
Print Inventory
Now
Digital Forecasting
2014-1
Reports
Hyperlinks to Crystal Reports in
MyView
2014-1
Material Handling
Component upload or Ad upload 2014-2
for print and digital ads
CRM
Inventory
NCS Advertising: Browser Offerings – cont’d
Functional Area
Workflow Approvals
Finance
Setups and System Admin
Feature
Availability
Credit Tier Approval
Now
Parallel Approval Management
2014-1
Accounts Receivable
Target 2015
Cash Receipts
Target 2015
User Management
Target 2015
Product Setups
Target 2015
System Administration
Target 2015
NCS Advertising: Multi-Media
Module
Feature
Availability
ASI – Ad Serving
Integration
Support for banner ads and
streaming audio ads
Now
MediaLink
Digital Material handling
2014-2
Insert Tracking
2014-2
Market Releases – Theme Overview
NEWSCYCLE Advertising
Theme
2014-1
2014-2
Extended
Planned
Quality
• Sales Usability
• Liner Advertising
Planned
2014-2
• System Performance
• Digital Performance
• Liner Advertising
Planned
Planned
Planned
Staff Efficiencies
• NCS Best Practices
• Continuous Integration Level 4
Planned
2014-2
• Continuous Integration Level 4
Planned
Cloud / Hostability
• Private party workflow
• Hostability improvements
• AdPortal/E-Proofing
Planned
Planned
New
• Self Service Private Party Upsells
• Business/Commercial Workflow
• Hostability improvements
New
New
Planned
Innovation
• Activity Management
• Digital Forecasting Tool
• Mobile – Space Checking
Planned
Planned
Planned
•
•
•
•
•
•
Planned
Planned
Planned
Planned
New
Planned
Pipeline/Leads
Digital Affiliates
Improved Order Entry
MediaLink Digital
MediaLink Outsourcing
Digital Order Entry
Unification
Note: 2014-1 was extended to allow for 3 months of beta testing prior to the GA Release
Major Release 2014-2
Major Release 2014-1
REV: Major Release 2014-1
2014 Q2
2014 Q3
2014 Q4
2015 Q1
2015 Q2
Sales – CRM View
Sales
Pipeline Management for 2014-2
Order Entry – Digital Inventory
Order Entry – Digital Inventory
Self Service Portal
•
•
•
•
•
Private Party Workflow
Business/Commercial Workflow
Agency Workflow
AdPortal for material upload
eProofing for customer approval
Self Service Screenshots
Private Party Workflow 2014-1
Self Service Screenshots
Private Party Workflow 2014-1
Self Service Screenshots
Business/Commercial Workflow 2014-2
AdPortal Screenshots
AdPortal Screenshots
NEWSCYCLE AdManagerPro – Brief
• AdManagerPro 5.8 (Q3 2014)
•
New payment allocation method for distributing payments
•
Ability to create transactions that do not automatically balance
•
Ability to apply payments at the Agency / Customer level
•
Auto-update the content preview as the users enters text
•
3rd party monitor (Import / Export) enhancements
•
Create separate online batches
•
Import graphic links
•
Exports can automatically FTP
NEWSCYCLE ProductionManagerPro – Brief
• ProductionManagerPro 5.7 (Q4 2014)
•
Add deadlines to media product info sent to PMP client
•
Customer portal/sales portal unification
•
Ability to submit art portal wide
•
Approving a proof will show the user approving (i.e. salesperson vs.
customer)
•
Notifications for submitted artwork
•
Files are now saved to the PMP server instead of only in the portal
•
Based on security warn or don’t let users edit proofs past deadline in
portal

similar documents