10-22-12_Intro to Lit S1_26_1.17 Examining Ads and

Report
Examining Ads and Reviewing
Appeals: Apple Advertisements
Block 6:
White Board
Block 7 seating Chart
White Board
Jon
Kylee
Richard
Ozzy
Dante
Alan
Mario
Troy
Miya
Shenida
Mandi
Ramon
Demetrius
James
Joseph
Cameron
Alvaro
Aziel
SMART (Participation) Grade (5 min)
Each day YOU will decide the grade you deserve.*
Your 5-point daily participation grade is based on CLA’s core-values:
CLA Students are S.M.A.R.T.
S = Self-Controlled
M = Motivated
A = Accountable
R = Respectful
T = Timely
What do you deserve today?
*One point for each core-value (5 points possible each day). I reserve the right to change these
grades.
Do Now (5 min)
What is an
advertising
appeal?
It is an
advertising
request.
Examining Ads and
Reviewing Appeals: Apple
Ads
Activity 1.17

Agenda
1.
2.
3.
4.
5.
6.
7.
8.
9.
Do Now (5 min)
Objectives (1 min)
How do advertisers try to influence you? (5 min)
Preview Advertisements (5 min)
Analyze advertisements in groups (20)
Types of Advertising Appeals (15 min)
Closing (1 min)
Exit Slip (5 min)
Participation Grades (3 min)
Objectives (2 min)
Content (The knowledge you’ll master
today)
SWBAT:
1. Analyze the appeals in advertisements
2. Define common advertising appeals
Language (How you will master the
knowledge)
By:
1.
2.
Discussing the advertisements in class and filling out a
worksheet
Taking notes on SpringBoard
Preview Advertisements (5 min)
Objective: SWBAT: Analyze appeals in advertisements by discussing the
advertisements in class and filling out a worksheet
1977
Preview Advertisements (5 min)
Objective: SWBAT: Analyze appeals in advertisements by discussing the
advertisements in class and filling out a worksheet
1983
Preview Advertisements (5 min)
Objective: SWBAT: Analyze appeals in advertisements by discussing the
advertisements in class and filling out a worksheet
1984
Preview Advertisements (5 min)
Objective: SWBAT: Analyze appeals in advertisements by discussing the
advertisements in class and filling out a worksheet
1997
Preview Advertisements (5 min)
Objective: SWBAT: Analyze appeals in advertisements by discussing the
advertisements in class and filling out a worksheet
1998
Preview Advertisements (5 min)
Objective: SWBAT: Analyze appeals in advertisements by discussing the
advertisements in class and filling out a worksheet
1998
Preview Advertisements (5 min)
Objective: SWBAT: Analyze appeals in advertisements by discussing the
advertisements in class and filling out a worksheet
1999
Preview Advertisements (5 min)
Objective: SWBAT: Analyze appeals in advertisements by discussing the
advertisements in class and filling out a worksheet
2001
Preview Advertisements (5 min)
Objective: SWBAT: Analyze appeals in advertisements by discussing the
advertisements in class and filling out a worksheet
Preview Advertisements (5 min)
Objective: SWBAT: Analyze appeals in advertisements by discussing the
advertisements in class and filling out a worksheet
Preview Advertisements (5 min)
Objective: SWBAT: Analyze appeals in advertisements by discussing the
advertisements in class and filling out a worksheet
Preview Advertisements (5 min)
Objective: SWBAT: Analyze appeals in advertisements by discussing the
advertisements in class and filling out a worksheet
Preview Advertisements (5 min)
Objective: SWBAT: Analyze appeals in advertisements by discussing the
advertisements in class and filling out a worksheet
Preview Advertisements (5 min)
Objective: SWBAT: Analyze appeals in advertisements by discussing the
advertisements in class and filling out a worksheet
Preview Advertisements (5 min)
Objective: SWBAT: Analyze appeals in advertisements by discussing the
advertisements in class and filling out a worksheet
Analyze advertisements in groups (20)
Objective: SWBAT: Analyze appeals in advertisements by discussing the
advertisements in class and filling out a worksheet
Choose one of the
ads and please fill
out the worksheet!
Types of Advertising Appeals (Requests) (15 min)
Objective: SWBAT: Define common advertising appeals by taking notes on
SpringBoard
p. 71
Types of Advertising Appeals (Requests) (15 min)
Objective: SWBAT: Define common advertising appeals by taking notes on
SpringBoard
p. 71

Closing (1 min)
Did you master the following objectives?
Content (The knowledge you’ll master
today)
SWBAT:
1. Analyze the appeals in advertisements
2. Define common advertising appeals
Language (How you will master the
knowledge)
By:
1.
2.
Discussing the advertisements in class and filling out a
worksheet
Taking notes on SpringBoard
Exit Slip (5 min)
What is a bandwagon
appeal?
SMART (Participation) Grade (5 min)
Each day YOU will decide the grade you deserve.*
Your 5-point daily participation grade is based on CLA’s core-values:
CLA Students are S.M.A.R.T.
S = Self-Controlled
M = Motivated
A = Accountable
R = Respectful
T = Timely
What do you deserve today?
*One point for each core-value (5 points possible each day). I reserve the right to change these
grades.

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