TF-CPR - Terena

Report
TF-CPR Workshop
15 October 2009
Carrie Solomon
Communications Officer
TERENA
Task force on Communications and
Public Relations, TF-CPR
(formerly known as TF-PR)
Update
March – June 2010
Meeting overview– March 2010
Hosted by ARNES, Slovenia
Co-located with GEANT PR Network meeting:
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Day 1: GEANT PR
Day 2: TF-CPR
Day 3: TF-CPR (half day)
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Main format and topic areas:
1.
2.
3.
training on particular relevant topics: Adobe
Connect, TF-Media, TF-CPR Repository
workshops in break-out groups for
brainstorming: using social media to
reach/interact with NREN target audience,
eduID as a common brand for federation log-in,
improvements to PeaR (community news
service)
workshops for exchanging knowledge/tools:
national campaigns for safer internet
Meeting outcomes – March 2010
Launched TF-CPR Repository
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Place to store NREN Marketing tools in order to
facilitate sharing
Organised by topic area (eduroam, security, etc)
Integrated with GEANT PSP work so one place for all
community marketing tools
Wiki space for discussion areas
Launched new version of PeaR Community
News
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New format allows for more information, for example
community events
New design is more visual (logos, etc), to improve
readability
Created joint NREN marketing plan to increase
distribution. Plan to be executed by participating
NRENs in Q2/Q3/Q4 2010
Meeting outcomes – March 2010
Agreement to work more closely with TFMedia in the future due to common synergies
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Fall 2010 TF-CPR meeting will be partially joint
meeting with TF-Media in Norway, October 2010
Beforehand, will identify possible common work areas
(likely to evolve over time)
Conducted TF-CPR ‘satisfaction survey’ to
provide input to TERENA for ensuring relevant
and productive topic areas and format in
future task force meetings
Meeting overview – June 2010
Located at TNC 2010
Partially joint meeting with TF-MSP
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Day 1 TF-CPR (half day)
Day 2 TF-CPR + TF-MSP joint meeting (half day)
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Main format and topic areas:
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presentation: results of TF-CPR Compendium
workshops in break-out groups for
brainstorming:
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“Pimp my videoconference” – an exercise to create a
marketing plan for videoconferencing services.
TF-CPR Compendium: - how can we use the information
collected to collaborate more/better amongst ourselves?
Joint meeting: “Commoditization and Cloud Services” –
are NREN services becoming commodities? What
evidence is there to support/reject ideas?
Meeting outcomes – June 2010
Agreement to use input from joint workshop
on commoditization to
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Learn more about the topic area and as it applies to
your country
Create better ‘customised’ communications with
target audience
Since TF-CPR Compendium measured specific
topic areas where NRENs want to collaborate
on together….
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Agreement to tailor future meetings according to
prioritized focus areas as indicated in TF-CPR
Compendiums
Will use future meetings to create/brainstorm input
for more ‘collective’ marketing campaigns. Subject
Matter Experts will be invited to ensure we are
staying on message.
Next Meeting
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In Norway
Partially joint meeting with TF-Media to
further common work areas
October 2010

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