brand value

Report
The Rankings ~ Slight category changes ~ Five Sectors
CONSUMER
FINANCIAL INSTITITIONS
Apparel
Global Banks
Retail
Regional Banks
(+Pharmacies and Dept. Stores)
Insurance
Personal Care
Luxury
(High-end accessories and watches)
Cars
TECHNOLOGY
Technology
Telecoms
FOOD & DRINK
Beer
COMMODITIES
Fast Food
Oil & Gas
Soft Drinks
(all non-alcoholic)
BrandZ vs Interbrand
BRAND
VALUE
Financial
Value ($)
Financial value of the
brand rather than
the company
Brand
Contribution
(%)
The proportion of
financial value that is
attributable to the
brand alone
KEY DIFFERENTIATOR
BrandZ extensive consumer research
Extensive consumer research
Covering 10k brands
Across 30+ countries
Database back to 1998
Of 2m+ consumer views
BrandZ
Interbrand










Interbrand’s assessment of brand
Expert panel
assessment
Historical
role of brand
for others
in sector
Primary
research
Highly
subjective
Flawed
assumption
Limited
INCONSISTENT
Interbrand’s “global” exclusion criteria
Publically available financial data
Brands outside categories ranked
Less than 30% of revenues outside
home market
Presence in fewer than three
major continents
Interbrand EXCLUDES
52%
of world’s largest public brands
BrandZ
Interbrand








BrandZ Strong Brand Portfolio vs.
Interbrand T50 vs. S&P 500
60%
(April 2006 – April 2013)
58%
39%
40%
23%
20%
April 06
April 13
-20%
BrandZ Strong Brands Portfolio
-40%
Interbrand Top Brands Portfolio
S&P 500
-60%
Note: BrandZ strong brands are those with a brand contribution of 30% or more
Top brands value continues to grow UP +7% to $2.6tr
+7%
2.5
USD trillion
$2.6tr
3.0
2.0
1.5
1.0
0.5
0.0
2006
2007
2008
2009
2010
2011
2012
+32%
+77%
since 2008
since 2006
(pre-recession)
2013
GROWTH
All categories show growth (except Technology, Oil & Gas)
Top brands defy slowdown in Europe/UK.
Asia leads growth, US recovers and LatAm suffers.
FINANCIAL INSTITUTIONS
Banks have bounced back into profit
TECHNOLOGY
Technology continues to dominate and influence
VALUE
Luxury and Value co-exist
GLOBAL IS NOT AUTOMATIC PANACEA
Many regional brands bigger than global competitors
All categories up except Technology/ Oil & Gas)
CATEGORY
BRAND VALUE
CHANGE
CATEGORY
BRAND VALUE
CHANGE
Beer
+36%
Soft drinks
+11%
Global banks
+23%
Luxury
+6%
Apparel
+21%
Cars
+5%
Insurance
+19%
Fast food
+5%
Retail
+17%
Telecoms
+1%
Regional banks
+15%
Technology
-1%
Personal care
+13%
Oil & Gas
-4%
Category Size & Growth (Top 10) vs 2012 IN ORDER OF GROWTH
Only Cars still behind pre-Recession values
CATEGORY
SINCE PRERECESSION
CATEGORY
(2008)
SINCE PRERECESSION
(2008)
Beer
+82%
Retail
+22%
Fast Food
+71%
Personal Care
+9%
Telecoms
+64%
Financial
+6%
Luxury
+49%
Insurance
+5%
Technology
+45%
Oil &Gas
+4%
Soft Drinks
+39%
Cars
-29%
Apparel
+35%
ALL TOP 100
+32%
(Banks)
Category Growth (Top 10) IN ORDER OF GROWTH
Rankings:
Top 20 risers from Global and Category Rankings
BRAND
BRAND VALUE
CHANGE
Prada
Brahma
Zara
Calvin Klein
Tencent
Samsung
Gucci
Visa
The Home Depot
Disney
+63%
+61%
+60%
+52%
+52%
+51%
+48%
+46%
+43%
+40%
BRAND
BRAND VALUE
CHANGE
eBay
Stella Artois
Skol
Next
Citi
Nivea
Heineken
+40%
+40%
+39%
+39%
+37%
+36%
+36%
Commonwealth
Bank of Australia
+36%
Amazon
Barclays
+34%
+34%
Banks back
making profits
They may not be popular
but they are valuable
infrastructure and can
be profitable exports
Financial:
Top 10 Global Banks
($M)
BRAND VALUE
CHANGE
HSBC
23,970
+24%
Citi
13,386
+37%
Chase
Standard Chartered
10,836
10,160
+25%
+1%
JP Morgan
9,668
New
Santander
9,232
+8%
Barclays
7,989
+34%
ING Bank
7,596
New
UBS
7,429
New
Goldman Sachs
7,351
New
BRAND
BRAND VALUE
Category
+23%
The Soft Drinks
‘share of throat’
increasingly being
affected by health
concerns and
threatened legislation
Food & Drink:
Top 15 Soft Drinks
BRAND
Coca-Cola
Diet Coke
Red Bull
Pepsi
Nescafé
Tropicana
Nespresso
Sprite
Fanta
Gatorade
Mountain Dew
Minute Maid
Dr. Pepper
Diet Pepsi
Nestea
($M)
BRAND VALUE
CHANGE
64,698
13,717
10,558
5,639
6,520
4,808
4,478
4,127
3,974
3,750
2,497
2,296
2,236
2,232
1,852
+7%
-2%
+6%
-5%
New
New
New
+9%
-1%
+9%
-3%
New
+5%
-2%
New
BRAND VALUE
Category
Top 15
+5%
Volatility across
Technology category
A temporary lull in game
changing innovations
US still dominates
Technology:
Top 10 Technology
($M)
BRAND VALUE
CHANGE
Apple
185,071
+1%
Google
113,669
+5%
Top 10
IBM
Microsoft
112,536
69,814
-3%
-9%
-1%
SAP
34,365
+34%
Tencent
27,273
+52%
Samsung
21,404
+51%
Facebook
21,261
-36%
Baidu
20,443
-16%
Oracle
20,039
-11%
BRAND
BRAND VALUE
Category
Great T-shirt Giveaway
• How many bottles of L’Oréal Elvive Triple Resist Reinforcing Shampoo would you get for
the global brand value of L’Oréal?
1 billion
3 billion
5 billion
• How many Amazon delivery trucks would you need to get them to your home?
40,000
100,000
300,000
• How long would the supply last an average family?
10 years
99 years
250m years
Key themes
Meaningfully different and salient brands:
POWER drive higher volume sales
PREMIUM maximise ability to charge a fair price
POTENTIAL sustain growth for the future
Top 100 Brands
MEANINGFUL
115
DIFFERENT
120
SALIENT
131
Average for all brands
100
Eight Years, Eight Top Risers
Up
($M)
BRAND VALUE
CHANGE
Subway
16,700
+5,798%
Top 100 up
Apple
185,071
+1,058%
+77%
Amazon
45,700
+664%
Hermès
19,129
+296%
Zara
20,167
+295%
SAP
34,365
+259%
Verizon
53,004
+256%
IBM
112,536
+212%
BRAND
BRAND VALUE
+425%
Eight Success Trends
Great Value Proposition
Relevant for today
Harnessing technology
Getting abroad and about
Reputation
Meaningfully Different
Personality
A great branded experience
Asia leads growth
Top 10
vs 2012
Asia
+13%
Continental Europe
+5%
UK
+4%
US
+2%
LatAm
-13%
Rankings:
Top 10 Asia
+13%
($M)
BRAND VALUE
CHANGE
China Mobile
55,368
+18%
ICBC
41,115
-1%
Tencent
China Construction Bank
27,273
26,859
+52%
+10%
Toyota
24,497
+12%
Samsung
21,404
+51%
Baidu
20,443
-16%
Agriculture Bank of China
19,975
+12%
Commonwealth Bank
of Australia
17,745
+36%
ANZ
16,565
New
BRAND
BRAND VALUE
Rankings:
Top 10 LatAm
-13%
($M)
BRAND VALUE
CHANGE
Corona
6,620
+29%
Telcel
6,577
-22%
Skol
Petrobas
6,520
5,762
+39%
-45%
Falabella
5,611
+7%
Bradesco
5,446
-19%
Ecopetrol
5,137
+21%
Claro
4,454
+3%
Itaú
4,006
-39%
Aguila
3,903
New
BRAND
BRAND VALUE
Fast Growing markets:
Other
($M)
BRAND VALUE
CHANGE
ICICI Bank (India)
14,196
+12%
Sberbank (Russia)
12,655
+19%
MTN (Africa)
MTS (Russia)
11,448
10,633
+23%
+11%
Airtel (India)
10,054
-13%
Gazprom (Russia)
6,182
-8%
Lukoil (Russia)
5,011
New
BRAND
BRAND VALUE
Rankings:
Top 10 North America
+2%
($M)
BRAND VALUE
CHANGE
Apple
185,071
+1%
Google
113,669
+5%
IBM
McDonald’s
112,536
90,256
-3%
-5%
Coca-Cola
78,415
+6%
AT&T
75,507
+10%
Microsoft
69,814
-9%
Marlboro
69,383
-6%
Visa
56,060
+46%
GE
55,357
+21%
BRAND VALUE
BRAND
(Canada: RBC 38th, TD 46th, Scotiabank 85th)
+4%
Rankings: Top 10 UK
($M)
BRAND VALUE
CHANGE
Vodafone
39,712
-8%
HSBC
23,970
+24%
Shell
Tesco
17,678
16,303
-1%
-9%
BP
11,520
+11%
Standard Chartered
10,160
+1%
BT
9,531
New
Barclays
7,989
+34%
O2
5,965
-30%
Dove
4,927
+5%
BRAND
BRAND VALUE
Rankings:
Top 10 Continental Europe
+5%
($M)
BRAND VALUE
CHANGE
SAP
34,365
+34%
BMW
24,015
-2%
Deutsche Telekom
Louis Vuitton
23,893
22,719
-11%
-12%
Zara
20,167
+60%
Hermès
19,129
0%
L'Oréal
17,971
+30%
Mercedes-Benz
17,952
+11%
Orange
13,829
-10%
Movistar
13,336
-22%
BRAND
BRAND VALUE
Consumer:
Top 20 Retail 2013
BRAND
BRAND VALUE
($M)
BRAND
VALUE
CHANGE
BRAND
BRAND VALUE
($M)
BRAND
VALUE
CHANGE
Amazon
45,727
+34%
Carrefour
7,372
-6%
Walmart
36,220
+5%
Costco
6,789
+33%
The Home Depot
18,488
+43%
Whole Foods
6,728
-
eBay
17,749
+40%
Walgreens
5,925
-
Tesco
16,303
-9%
CVS
5,620
-
IKEA
12,040
+31%
Falabella
5,611
+7%
Target
11,879
+13%
M&S
4,649
+7%
Woolworths
11,039
-
Asda
4,617
+19%
ALDI
8,885
-5%
Lidl
4,524
-2%
Lowe’s
7,559
+26%
Coles
4,416
-
Key Take Aways
PURPOSE
CONSUMERS
COMMUNICATION
GROWTH
Corporate Reputation becoming more important
RepZ key measures of Top 100 (2013)
Leading the way
Good return on investment
Being socially responsible
Treat Employees well
Deal fairly with Suppliers
Environmentally responsible
Can trust
Charge fair prices
110
109
106
106
105
104
104
100
RepZ
Score
106
Coming soon….

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