Cisco for Small Businesses

Report
Cisco for Small Businesses
Chris Stewart
Cisco Business Development Manager
15 February 2012
• Why Cisco for Small Business
• Unified Communications for Small Business
• Quick overview of Switching for Small Business
C97-651576-00 | © 2011 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
2
Comprehensive offering of products,
support programmes resources and tools
Product
& Service
Service &
Support
Partner
Enablement
© 2010 Cisco and/or its affiliates. All rights reserved.
Programmes &
Promotions
Cisco Confidential
3
Fit for Small
Business
Wireless
Switching
Services and Cisco IP
Security
Built for Small
Business
Cisco
Routing
Advanced LAN Switching & Collaboration
Drivers: Scalability, Willing to Invest
Cisco Small Business Series
Reliable, Easy to Use
Drivers: Simplicity and Price
•
Competitive features (firmware updates)
•
Broad portfolio of choice designed for small
businesses
•
Easy to Install and manage
•
Rich functionality at an affordable price
•
Intelligent services (Cisco IOS)
•
Network-level management
•
Broad range of services
•
Comprehensive security
•
Service integration
Cisco Small Business Support Options Cisco Support Services (SmartNet)
Manageability
© 2010 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
4
Value of Delivered Service
Built for Small Business
Fit Small Business
Cisco Small Business Partner
Rapid Response Service
Cisco SMARTnet
Cisco Small Business Support Service
Cisco Smart Foundation
Cisco Small Business Partner Design Support
Cisco PDI Help Desk
Warranty
Warranty
SB Support Center (Phone)
Cisco TAC
SB Support Community (Online)
© 2010 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
5
The “Face” of Small Business Support
www.cisco.com/go/smallbizsupport
Web 2.0 Community
 Integrated Cisco, partner
and customer contributions
 Real-time communication
and collaboration
 Insight into customers’
interest
and concerns
“I primarily use the Cisco Small
Business Support Community”
–Partner
“A wise company will use the community as a
resource to improve the product, support, and
documentation—just like you are doing now!”
–Customer
© 2010 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
6
• Online Device Emulator:
https://supportforums.cisco.com/community/netpro/smallbusiness/onlinedemos?view=overview
• 300 Series Managed Switches, Wireless Access Points, RV Series Routers,
SA500 Series Security Appliances, UC320, ATAs
© 2010 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
7
Small Business
Unified
Communications
UC300
UC500
Unified CMBE 6000
Unified CM
Min-Max Users Supported
4-24
8-138
50-1000
50-1000+
Appliance Based
Yes
Yes
No
No
X
X
X
X
Distributed Deployment
X
X
X
Total Sites Supported in a Distributed
Deployment
5
2
50+
Centralized Deployment
X
X
Total Sites Supported in a Central
Deployment
50
50+
X
X
X
X
Limited
X
Single Office Solution
Appliance Based Call Control
X
X
Optional Survivability
Optional Clustering
Integrated Voice Mail
X
X
Integrated Voice Gateway
X
X
Integrated Messaging
X
X
X
X
X
X
X
Small
Business
Advanced UC
Advanced UC
Tele-worker Support
Required Partner Specialization
Registered
X
1 – Limited survivability is provided with the Cisco SPA8800
9
Cisco Confidential
© 2010 Cisco and/or its affiliates. All rights reserved.
Unified
CM Express is targeted primarily to small and medium enterprise branches or to support survivability
Target:
Small business with up to 24
phone users looking for a
basic phone system or
foundational UC, platform
that includes data integration
(wired and wireless)
Key purchasing criteria is
price and service
•
Up to 24 users
•
Up to 12 PSTN, via SPA 8800
– Up to 4 SIP accounts/trunks
– Lifeline (FXS – FXO failover)
Wireless B/G/N Access Point
– Local 911 even with SIP
Wireless Voice LAN
•
2 USB, back up VM & Config
•
Small business Firewall/NAT
•
Support for SPA300 & SPA500 wired and
wireless phones
•
Support for SPA8800 Gateway for
additional FXO/FXS Ports
•
Support for Mediatrix ISDN Gateways
Internal Voicemail, 12h capacity
4 FXO/Line ports
(universal config)
Up to 1 Gb WAN
Ethernet;
Remote access
1 FXS port for
Phone/fax
© 2010 Cisco and/or its affiliates. All rights reserved.
Paging out
Integrated Auto-attendant
Music on Hold
4 Gb LAN ports
Cisco Confidential
11
Software Feature Summary
•
1 to 24 IP Telephones
•
Up to 4 SIP accounts
•
Up to 12 PSTN trunks (4 built-in)
•
-
- Up to two SPA8800 for FXS & FXO
•
Mediatrix 4400 for BRI Gateway
•
SIPv2 Call Control Configuration
- Key System and PBX mode
- Day/Night Ring mode
•
Automated Attendant (2x9 menu)
- Pre-recorded Customizable
•
Internal Voice Mail
- Pre-recorded Customizable
- Voice to email notification with audio file
•
Music on Hold
- Internal or external
- Pre-recorded MOH file
Business Call Control Features
•
Corporate directory
•
Embedded configuration utility
•
Syslog for SBSC
•
Localization for ANZ, CAN, HK, UK & US
•
© 2010 Cisco and/or its affiliates. All rights reserved.
Shared Line Call Appearance
Call Forwarding (All, Busy, NA)
Call Transfer - Attended and blind
Call Pickup - Selective and Group
Intercom and paging (5 groups)
Do Not Disturb
Three Party Conference Calling
Call Park and Retrieve
Extension status monitoring
Call Hunt Groups
Direct Inward Dialing
2.1 add (Europe): AT, DE, E, FR, IE, IT, PT
Cisco Confidential
12
Typical
Key System
Cisco
UC320
Key System Functionality


PBX System Functionality
?

Wireless Voice Network
Extra $

Integrated Voice Mail
Extra $

Integrated Auto Attendant
Extra $

Advanced UC Messaging/Applications

Data Network

Add’l UC Features Downloaded, No Hardware

Wireless Data Network

Simplified GUI for Setup (60 minutes setup)

Price
© 2010 Cisco and/or its affiliates. All rights reserved.
$ - $$
$
Cisco Confidential
13
• Enhanced reboot behavior
• Scheduled configuration
• Class of Service
• Authorization Codes
• Cloud-based uploading of Auto Attendant prompts
and custom Music on Hold files
© 2010 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
14
Target:
Small business with up to
138 phone users looking for
a more advanced voice / UC,
platform that includes data,
wireless and security.
From your Small Business
Specialized Partner
•
Target customer: 8 to 100 users (up to 138 phones)
•
Fully-featured UC system built for small business
•
Provides a high degree of flexibility and customization
•
Robust configuration and management tools
•
Improves your customers’ competitive advantage through:
•
•
Lower operational costs
•
Increased productivity and efficiency
•
Ability to respond to customers faster
Delivered and supported by Cisco, the trusted leader in networking and
communications
© 2010 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
16
Products:
UC540/560
Switches: Sx300
Security: SR520 or SA500
End-points: SPA300, SPA500, Unified
IP Phones 6900, 7900
Wireless: Cisco AP541N
Cisco Configuration Assistant
Deliverables: www.cisco.com/go/partner/smartdesigns/sbcs
SMART Design for SBCS includes:
• Solution overview & bill of materials
• Overview presentation
• Design guide
• Implementation guide
• Application Notes:
• Adding remote workers
• Multi-site deployment
• Advanced security (with SR520-T1)
• Adding Small Business 300 Series switches
© 2010 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
17
• www.cisco.com/go/uc300
• www.cisco.com/go/uc500
• www.cisco.com/go/ccme
• www.cisco.com/go/cmbe6000
• www.cisco.com/go/smartdesigns
© 2010 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
18
Small Business
Switches
Switching Positioning
• Advanced QoS, security
• Next-generation Cisco SBTG
Feature-rich, stackable
switches that support
growing small businesses
at an affordable price
and availability
• 24–52-port models up to
Gigabit Ethernet – POE
and non-POE
Stackable Managed Switches
• Managed entire stack as one
• 10 Gig* and 5 Gig stack
options
Cisco 300 Series
• Enhanced QoS, security,
• Simplified configuration
Price–Performance
500/500X (NEW)
Broad portfolio of managed
switches with an optimal mix
of features and performance
at an affordable price
Cisco 200/200E
Smart switches offer a basic
set of Layer 2 managed switch
features at a lower cost and
with simpler management
and availability
• 8- to 48-port 10/100 and 10
to 52 10/100/1000 models
with PoE options
• Basic QoS, security,
and availability
• Simple, basic webmanaged interface
and troubleshooting
• Designed for small
office wide infrastructure
• 24- and 48-port 10/100 and 18-
to 50-port 10/100/1000 models
with PoE options
Cisco 100 Series
(NEW)
• Ready-to-use simplicity;
• Unmanaged Layer-2 switches,
no device management
Reliable, easy-to-use
unmanaged switches that are
ready to work out of the box
and deliver basic connectivity
customization
• No security or VLANs
5 to 24 port, FE and GE
models
• Desktop and rack-mount
• EEE Support – one of the first!
• Zero configuration; zero
Function, Flexibility, Scalability
C97-651576-00 | © 2011 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
20
One Portfolio: A Spectrum of Choices
Catalyst 2960
Series Switches
with LAN Base
and LAN Lite
Cisco 500/500X series
Managed Stackable
Switches
Functions
Cisco 200 & 200E
Series Smart
Switches
Cisco® 100 Series
Unmanaged Switches
Cisco 300 Series
Managed
Cisco IOS® Software
Solution Optimized /
CCA Integrated
Cisco SMARTnet®
Support
PDF, OIP, VIP
VxWorks
Small Business Support
PDF
Cost
C97-651576-00 | © 2011 Cisco and/or its affiliates. All rights reserved.
Reliable
Advanced
Easy-to-Use
Switches
LAN
Switching
Cisco Confidential
21
Small Business Switches
Cisco Catalyst
Scalability
• Single site management
• Solution capabilities
• Cisco IOS Software end-to-end
• Extensive Management
• Lifecycle Management
Extensibility
• Integrated solutions
• Minimal upgrades
• Stacking (SxE)
• Cisco IOS Software roadmap
• 1G and 10G with FlexStack
• Cisco CCA, CDP and SmartPorts
Intelligence
(some models)
• Energy Efficient
• Cisco FindIT
• Borderless Networks
• Enhanced Security (Trust Sec)
• Smart Operations (Smart Install)
• Energy Management (EnergyWise)
• MediaNet
• Enhanced QoS for voice-aware
features
Support
• Limited Lifetime Warranty
• Small Business Support Center
• Small Business Support Service
C97-651576-00 | © 2011 Cisco and/or its affiliates. All rights reserved.
• Limited Lifetime Warranty
• Cisco TAC
• SMARTnet
Cisco Confidential
22
One portfolio—a spectrum of choices
Fixed Stackable
Fixed Standalone
New
Functionality
Catalyst
3750
Catalyst
3560
300 Series
Managed
Catalyst
2960-S
LAN Base
500 Series
Switches
Catalyst
2960
Switches
Cost
©
2010 Cisco and/or
its affiliates.
All rights
reserved.All rights reserved.
C97-651576-00
| © 2011
Cisco and/or
its affiliates.
Cisco Confidential
23
Power the Phones Using PoE
Zero-Touch Deployments
•
Learns the Voice VLAN from UC3xx/5xx or IAD via CDP/LLDP
•
Instruct phones via CDP/LLDP on Voice VLAN and QoS parameters to use
•
Automatically assign Voice VLAN on all relevant ports in the network
Links between Switches
Links to UC and IAD
Links to Phones
Links to APs
•
Automatically set security levels for different
types of devices with Auto smartports
Number of devices, Storm Control,
Port mode, VLAN, Spanning Tree
Managed by CCA
C97-651576-00 | © 2011 Cisco and/or its affiliates. All rights reserved.
Cisco UC500 and IP Phone
Cisco Confidential
24
Supported Only with Cisco 500, 300, and 200 Switches
Automatic setup
Call Control UC or HSB
5
Switch Configures port
Fa1 with optimal parameters
for IP Phone
1
CDP Advertises Voice VLAN 100
2
Gi4
4
Instruct phone which
Voice VLAN and
QoS to use—LLDPMED or CDP
Switch 1
Gi5
Fa1
VLAN 100 created on switch—
assigned to port Gi4 and Gi5
No Manual Config!
Network Adapts
Automatically To:
Advertizes Voice VLAN 100 and QoS
parameters via VSDP to switch 2
6
•
•
3
7
Recognize phone—
CDP/LLDP-MED
Instruct phone which
Voice VLAN and QoS
to use—LLDP-MED or
CDP
•
Fa1
Switch 2
10
8
Recognize phone—
CDP/LLDP-MED
C97-651576-00 | © 2011 Cisco and/or its affiliates. All rights reserved.
•
Gi1
9
True Zero Touch Deployment | AUTO
VLAN 100 created on switch—
assigned to port Gi1 and Fa1
Switch Configures port Fa1
with optimal parameters for
IP Phone
•
Voice VLAN changes
QoS rule changes
in network
If Voice VLAN on switch 2
not set same as switch 1
If QoS on Switch 2 not set
same as switch 1
Even when different call
control devices
advertizing different
Voice VLANs connected
to the network
Working on Patent Application
Cisco Confidential
25
DHCP
Auto-Configuration
• A way to deploy switches en-masse
• Uses DHCP Options 66 and 67
• Switch automatically loads its config from a TFTP Server
• LLDP—standards-based discovery mechanism similar to CDP
LLDP-MED + CDP
• Switch learns devices attached to specific ports
• Switch notifies endpoint which Voice VLAN to use, QoS parameters
to set, etc
• Smartports—pre-created macros to speed up deployments
Auto Smartports
• Auto Smartports—Apply appropriate Smartports role to port based on
discovered device
Network-Wide
Auto Voice VLAN
• Dynamic creation and propagation of Voice VLAN and QoS across
TextView CLI
• Text-based Command Line Interface to ease mass deployment
C97-651576-00 | © 2011 Cisco and/or its affiliates. All rights reserved.
the network
Cisco Confidential
26
Product Overview
 Next-generation Cisco SBTG Stackable Managed Switches
 24–52-port models up to Gigabit Ethernet – POE and non-POE
 802.3af POE and 802.3at POE+
 True stack – configure/troubleshoot/manage stack as a single unit
 Green energy-efficient technology (EEE and others)
 Enhanced features including security, IPv6, VRRP*, RIP*
 10 Gig* and 5 Gig stack options
 Network-wide Auto Voice deployment with Auto Smartports, CDP/LLDP,
and VSDP (patent processing)
 Limited lifetime warranty w/NBD (where available)
 3-Year SB Extended Service (available option) through SBSC
* 500X
C97-651576-00 | © 2011 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
27
• 10 Gig Stack interfaces – 20 Gig Stack bandwidth
• 10 Gig device connectivity
• Dynamic Routing support – RIPv2
Minimized manual configuration of devices in the network
• VRRP – L3 redundancy
Delivers improved availability in L3 network
Redundancy of default gateway servicing hosts on network
• 802.3at POE (POE+)
High power POE delivering up to 30W to endpoint devices
Backward compatible with 802.3af
Support power-hungry PoE devices like dual-band 802.11n
access points, video-based IP phones, PD-powered POE switch,
Cameras, office-in-box, etc
C97-651576-00 | © 2011 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
28
True Stacking
Yes
Yes
Performance
1Gbps Stacking
5/10Gbps Stacking
802.3af
Legacy Cisco PoE/802.3af/802.3at
Static
Static (500) /Dynamic (RIP)*; VRRP*
(500X)
OnPlus
N/A
Basic
IPv6
IPv6
Gold IPv6 and USGv6
Energy Efficient
No EEE
Supports EEE
Additional Gig ports (Gig models)
Standard
4 additional Gig ports
English only
7 languages—GUI, docs, suppt
Network-wide Auto Voice + Auto
Smartports + CDP
No
Yes
Text View/CLI Mgmt
No
Yes
Limited Lifetime
Limited Lifetime with NBD
FE Price Range
SFE2000 ($328 WPL ASP)
SFE2010P ($1071)
SF500-24 ($372)
SF500-48P ($1299)
GE Price Range
SGE2000 ($594)
SGE2010P ($1616)
SG500-28 ($633)
SG500-52P ($1728)
SG500X-48P ($3500)
PoE
L3 Routing
Localization / Globalization
Warranty
C97-651576-00 | © 2011 Cisco and/or its affiliates. All rights reserved.
* SG5xxx only
Cisco Confidential
29
Sx500—5G Resilient Stacking
•
Low cost stackable switches
•
Gigabit and 10/100 versions
•
High power PoE (802.3at » 30W vs. 15W)
Cisco SF500-48P
SG500X—10G Resilient Stacking
•
SG500 features with 10G stacking/uplink
SFP+ ports (Gigabit only)
•
Supports stacking or connections
to server with 10G interfaces
•
SG500X adds:
Dynamic Layer 3 switching
10 Gig Interfaces for stacking or Device connectivity
VRRP—Virtual Router Redundancy Protocol (HSRP)
C97-651576-00 | © 2011 Cisco and/or its affiliates. All rights reserved.
Cisco SG500X-48
Cisco Confidential
30
•
Single IP management
•
Troubleshoot, configure, and manage
entire stack as single entity
Spanning Tree, Port/VLAN mirror, LAGs,
ACLs, QoS, etc.
•
Stack-plane Dual Ring Architecture
High throughput
Sx500 » 10 Gbps
SG500X » 20 Gbps
Stacking Resiliency—switch can be
removed with minimal affect to rest of
the stack
C97-651576-00 | © 2011 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
31
Product Management
Janet Moralde
Joshua Burtenshaw
Meredith Greep
Order Processing and Purchasing
Rachel Gilliland
Kritika Gopal
Tepa Pomare
Config Team
David Miller
Abram Folau
C97-651576-00 | © 2011 Cisco and/or its affiliates. All rights reserved.
Business Development Managers
Hamish Burt
Chris Stewart
Richard Fata
Inside Sales/Customer Services
David Scott
Joseph Maiava
Brent Michie
David Knight
[email protected]
[email protected]
Cisco Confidential
32
• Cisco Small Business Switches
http://www.cisco.com/cisco/web/solutions/small_business/products
/routers_switches/
• Partner Central Small Business Switching
www.cisco.com/go/smbpartner/switching
• Cisco Small Business Support Community
https://www.myciscocommunity.com/community/smallbizsupport
• Cisco Switch Warranty
http://www.Cisco.com/go/warranty
• Cisco Small Business Service
www.cisco.com/go/smbservices
C97-651576-00 | © 2011 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
33
 Small Business Sales & Advantage Now
www.cisco.com/go/advantagenow www.cisco.com/go/advantage
 Channel Small Business Page on Partner Central:
www.cisco.com/go/partners
• Partner Marketing Central www.ciscopartnermarketing.com
• Customized Partner Intelligence Newsletter
http://www.cisco.com/web/partners/news/index.html
• Cisco Small Business Support Community:
www.cisco.com/go/smallbizsupport
 Go to www.cisco.com/go/ppe and enroll today!
 www.cisco.com/go/smb
 http://www.cisco.com/assets/sol/sb/product_chooser/index.html
C97-651576-00 | © 2011 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
34
Thank you.

similar documents