Cisco for Small Businesses Chris Stewart Cisco Business Development Manager 15 February 2012 • Why Cisco for Small Business • Unified Communications for Small Business • Quick overview of Switching for Small Business C97-651576-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 Comprehensive offering of products, support programmes resources and tools Product & Service Service & Support Partner Enablement © 2010 Cisco and/or its affiliates. All rights reserved. Programmes & Promotions Cisco Confidential 3 Fit for Small Business Wireless Switching Services and Cisco IP Security Built for Small Business Cisco Routing Advanced LAN Switching & Collaboration Drivers: Scalability, Willing to Invest Cisco Small Business Series Reliable, Easy to Use Drivers: Simplicity and Price • Competitive features (firmware updates) • Broad portfolio of choice designed for small businesses • Easy to Install and manage • Rich functionality at an affordable price • Intelligent services (Cisco IOS) • Network-level management • Broad range of services • Comprehensive security • Service integration Cisco Small Business Support Options Cisco Support Services (SmartNet) Manageability © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4 Value of Delivered Service Built for Small Business Fit Small Business Cisco Small Business Partner Rapid Response Service Cisco SMARTnet Cisco Small Business Support Service Cisco Smart Foundation Cisco Small Business Partner Design Support Cisco PDI Help Desk Warranty Warranty SB Support Center (Phone) Cisco TAC SB Support Community (Online) © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5 The “Face” of Small Business Support www.cisco.com/go/smallbizsupport Web 2.0 Community Integrated Cisco, partner and customer contributions Real-time communication and collaboration Insight into customers’ interest and concerns “I primarily use the Cisco Small Business Support Community” –Partner “A wise company will use the community as a resource to improve the product, support, and documentation—just like you are doing now!” –Customer © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6 • Online Device Emulator: https://supportforums.cisco.com/community/netpro/smallbusiness/onlinedemos?view=overview • 300 Series Managed Switches, Wireless Access Points, RV Series Routers, SA500 Series Security Appliances, UC320, ATAs © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7 Small Business Unified Communications UC300 UC500 Unified CMBE 6000 Unified CM Min-Max Users Supported 4-24 8-138 50-1000 50-1000+ Appliance Based Yes Yes No No X X X X Distributed Deployment X X X Total Sites Supported in a Distributed Deployment 5 2 50+ Centralized Deployment X X Total Sites Supported in a Central Deployment 50 50+ X X X X Limited X Single Office Solution Appliance Based Call Control X X Optional Survivability Optional Clustering Integrated Voice Mail X X Integrated Voice Gateway X X Integrated Messaging X X X X X X X Small Business Advanced UC Advanced UC Tele-worker Support Required Partner Specialization Registered X 1 – Limited survivability is provided with the Cisco SPA8800 9 Cisco Confidential © 2010 Cisco and/or its affiliates. All rights reserved. Unified CM Express is targeted primarily to small and medium enterprise branches or to support survivability Target: Small business with up to 24 phone users looking for a basic phone system or foundational UC, platform that includes data integration (wired and wireless) Key purchasing criteria is price and service • Up to 24 users • Up to 12 PSTN, via SPA 8800 – Up to 4 SIP accounts/trunks – Lifeline (FXS – FXO failover) Wireless B/G/N Access Point – Local 911 even with SIP Wireless Voice LAN • 2 USB, back up VM & Config • Small business Firewall/NAT • Support for SPA300 & SPA500 wired and wireless phones • Support for SPA8800 Gateway for additional FXO/FXS Ports • Support for Mediatrix ISDN Gateways Internal Voicemail, 12h capacity 4 FXO/Line ports (universal config) Up to 1 Gb WAN Ethernet; Remote access 1 FXS port for Phone/fax © 2010 Cisco and/or its affiliates. All rights reserved. Paging out Integrated Auto-attendant Music on Hold 4 Gb LAN ports Cisco Confidential 11 Software Feature Summary • 1 to 24 IP Telephones • Up to 4 SIP accounts • Up to 12 PSTN trunks (4 built-in) • - - Up to two SPA8800 for FXS & FXO • Mediatrix 4400 for BRI Gateway • SIPv2 Call Control Configuration - Key System and PBX mode - Day/Night Ring mode • Automated Attendant (2x9 menu) - Pre-recorded Customizable • Internal Voice Mail - Pre-recorded Customizable - Voice to email notification with audio file • Music on Hold - Internal or external - Pre-recorded MOH file Business Call Control Features • Corporate directory • Embedded configuration utility • Syslog for SBSC • Localization for ANZ, CAN, HK, UK & US • © 2010 Cisco and/or its affiliates. All rights reserved. Shared Line Call Appearance Call Forwarding (All, Busy, NA) Call Transfer - Attended and blind Call Pickup - Selective and Group Intercom and paging (5 groups) Do Not Disturb Three Party Conference Calling Call Park and Retrieve Extension status monitoring Call Hunt Groups Direct Inward Dialing 2.1 add (Europe): AT, DE, E, FR, IE, IT, PT Cisco Confidential 12 Typical Key System Cisco UC320 Key System Functionality PBX System Functionality ? Wireless Voice Network Extra $ Integrated Voice Mail Extra $ Integrated Auto Attendant Extra $ Advanced UC Messaging/Applications Data Network Add’l UC Features Downloaded, No Hardware Wireless Data Network Simplified GUI for Setup (60 minutes setup) Price © 2010 Cisco and/or its affiliates. All rights reserved. $ - $$ $ Cisco Confidential 13 • Enhanced reboot behavior • Scheduled configuration • Class of Service • Authorization Codes • Cloud-based uploading of Auto Attendant prompts and custom Music on Hold files © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14 Target: Small business with up to 138 phone users looking for a more advanced voice / UC, platform that includes data, wireless and security. From your Small Business Specialized Partner • Target customer: 8 to 100 users (up to 138 phones) • Fully-featured UC system built for small business • Provides a high degree of flexibility and customization • Robust configuration and management tools • Improves your customers’ competitive advantage through: • • Lower operational costs • Increased productivity and efficiency • Ability to respond to customers faster Delivered and supported by Cisco, the trusted leader in networking and communications © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16 Products: UC540/560 Switches: Sx300 Security: SR520 or SA500 End-points: SPA300, SPA500, Unified IP Phones 6900, 7900 Wireless: Cisco AP541N Cisco Configuration Assistant Deliverables: www.cisco.com/go/partner/smartdesigns/sbcs SMART Design for SBCS includes: • Solution overview & bill of materials • Overview presentation • Design guide • Implementation guide • Application Notes: • Adding remote workers • Multi-site deployment • Advanced security (with SR520-T1) • Adding Small Business 300 Series switches © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17 • www.cisco.com/go/uc300 • www.cisco.com/go/uc500 • www.cisco.com/go/ccme • www.cisco.com/go/cmbe6000 • www.cisco.com/go/smartdesigns © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18 Small Business Switches Switching Positioning • Advanced QoS, security • Next-generation Cisco SBTG Feature-rich, stackable switches that support growing small businesses at an affordable price and availability • 24–52-port models up to Gigabit Ethernet – POE and non-POE Stackable Managed Switches • Managed entire stack as one • 10 Gig* and 5 Gig stack options Cisco 300 Series • Enhanced QoS, security, • Simplified configuration Price–Performance 500/500X (NEW) Broad portfolio of managed switches with an optimal mix of features and performance at an affordable price Cisco 200/200E Smart switches offer a basic set of Layer 2 managed switch features at a lower cost and with simpler management and availability • 8- to 48-port 10/100 and 10 to 52 10/100/1000 models with PoE options • Basic QoS, security, and availability • Simple, basic webmanaged interface and troubleshooting • Designed for small office wide infrastructure • 24- and 48-port 10/100 and 18- to 50-port 10/100/1000 models with PoE options Cisco 100 Series (NEW) • Ready-to-use simplicity; • Unmanaged Layer-2 switches, no device management Reliable, easy-to-use unmanaged switches that are ready to work out of the box and deliver basic connectivity customization • No security or VLANs 5 to 24 port, FE and GE models • Desktop and rack-mount • EEE Support – one of the first! • Zero configuration; zero Function, Flexibility, Scalability C97-651576-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20 One Portfolio: A Spectrum of Choices Catalyst 2960 Series Switches with LAN Base and LAN Lite Cisco 500/500X series Managed Stackable Switches Functions Cisco 200 & 200E Series Smart Switches Cisco® 100 Series Unmanaged Switches Cisco 300 Series Managed Cisco IOS® Software Solution Optimized / CCA Integrated Cisco SMARTnet® Support PDF, OIP, VIP VxWorks Small Business Support PDF Cost C97-651576-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Reliable Advanced Easy-to-Use Switches LAN Switching Cisco Confidential 21 Small Business Switches Cisco Catalyst Scalability • Single site management • Solution capabilities • Cisco IOS Software end-to-end • Extensive Management • Lifecycle Management Extensibility • Integrated solutions • Minimal upgrades • Stacking (SxE) • Cisco IOS Software roadmap • 1G and 10G with FlexStack • Cisco CCA, CDP and SmartPorts Intelligence (some models) • Energy Efficient • Cisco FindIT • Borderless Networks • Enhanced Security (Trust Sec) • Smart Operations (Smart Install) • Energy Management (EnergyWise) • MediaNet • Enhanced QoS for voice-aware features Support • Limited Lifetime Warranty • Small Business Support Center • Small Business Support Service C97-651576-00 | © 2011 Cisco and/or its affiliates. All rights reserved. • Limited Lifetime Warranty • Cisco TAC • SMARTnet Cisco Confidential 22 One portfolio—a spectrum of choices Fixed Stackable Fixed Standalone New Functionality Catalyst 3750 Catalyst 3560 300 Series Managed Catalyst 2960-S LAN Base 500 Series Switches Catalyst 2960 Switches Cost © 2010 Cisco and/or its affiliates. All rights reserved.All rights reserved. C97-651576-00 | © 2011 Cisco and/or its affiliates. Cisco Confidential 23 Power the Phones Using PoE Zero-Touch Deployments • Learns the Voice VLAN from UC3xx/5xx or IAD via CDP/LLDP • Instruct phones via CDP/LLDP on Voice VLAN and QoS parameters to use • Automatically assign Voice VLAN on all relevant ports in the network Links between Switches Links to UC and IAD Links to Phones Links to APs • Automatically set security levels for different types of devices with Auto smartports Number of devices, Storm Control, Port mode, VLAN, Spanning Tree Managed by CCA C97-651576-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco UC500 and IP Phone Cisco Confidential 24 Supported Only with Cisco 500, 300, and 200 Switches Automatic setup Call Control UC or HSB 5 Switch Configures port Fa1 with optimal parameters for IP Phone 1 CDP Advertises Voice VLAN 100 2 Gi4 4 Instruct phone which Voice VLAN and QoS to use—LLDPMED or CDP Switch 1 Gi5 Fa1 VLAN 100 created on switch— assigned to port Gi4 and Gi5 No Manual Config! Network Adapts Automatically To: Advertizes Voice VLAN 100 and QoS parameters via VSDP to switch 2 6 • • 3 7 Recognize phone— CDP/LLDP-MED Instruct phone which Voice VLAN and QoS to use—LLDP-MED or CDP • Fa1 Switch 2 10 8 Recognize phone— CDP/LLDP-MED C97-651576-00 | © 2011 Cisco and/or its affiliates. All rights reserved. • Gi1 9 True Zero Touch Deployment | AUTO VLAN 100 created on switch— assigned to port Gi1 and Fa1 Switch Configures port Fa1 with optimal parameters for IP Phone • Voice VLAN changes QoS rule changes in network If Voice VLAN on switch 2 not set same as switch 1 If QoS on Switch 2 not set same as switch 1 Even when different call control devices advertizing different Voice VLANs connected to the network Working on Patent Application Cisco Confidential 25 DHCP Auto-Configuration • A way to deploy switches en-masse • Uses DHCP Options 66 and 67 • Switch automatically loads its config from a TFTP Server • LLDP—standards-based discovery mechanism similar to CDP LLDP-MED + CDP • Switch learns devices attached to specific ports • Switch notifies endpoint which Voice VLAN to use, QoS parameters to set, etc • Smartports—pre-created macros to speed up deployments Auto Smartports • Auto Smartports—Apply appropriate Smartports role to port based on discovered device Network-Wide Auto Voice VLAN • Dynamic creation and propagation of Voice VLAN and QoS across TextView CLI • Text-based Command Line Interface to ease mass deployment C97-651576-00 | © 2011 Cisco and/or its affiliates. All rights reserved. the network Cisco Confidential 26 Product Overview Next-generation Cisco SBTG Stackable Managed Switches 24–52-port models up to Gigabit Ethernet – POE and non-POE 802.3af POE and 802.3at POE+ True stack – configure/troubleshoot/manage stack as a single unit Green energy-efficient technology (EEE and others) Enhanced features including security, IPv6, VRRP*, RIP* 10 Gig* and 5 Gig stack options Network-wide Auto Voice deployment with Auto Smartports, CDP/LLDP, and VSDP (patent processing) Limited lifetime warranty w/NBD (where available) 3-Year SB Extended Service (available option) through SBSC * 500X C97-651576-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27 • 10 Gig Stack interfaces – 20 Gig Stack bandwidth • 10 Gig device connectivity • Dynamic Routing support – RIPv2 Minimized manual configuration of devices in the network • VRRP – L3 redundancy Delivers improved availability in L3 network Redundancy of default gateway servicing hosts on network • 802.3at POE (POE+) High power POE delivering up to 30W to endpoint devices Backward compatible with 802.3af Support power-hungry PoE devices like dual-band 802.11n access points, video-based IP phones, PD-powered POE switch, Cameras, office-in-box, etc C97-651576-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28 True Stacking Yes Yes Performance 1Gbps Stacking 5/10Gbps Stacking 802.3af Legacy Cisco PoE/802.3af/802.3at Static Static (500) /Dynamic (RIP)*; VRRP* (500X) OnPlus N/A Basic IPv6 IPv6 Gold IPv6 and USGv6 Energy Efficient No EEE Supports EEE Additional Gig ports (Gig models) Standard 4 additional Gig ports English only 7 languages—GUI, docs, suppt Network-wide Auto Voice + Auto Smartports + CDP No Yes Text View/CLI Mgmt No Yes Limited Lifetime Limited Lifetime with NBD FE Price Range SFE2000 ($328 WPL ASP) SFE2010P ($1071) SF500-24 ($372) SF500-48P ($1299) GE Price Range SGE2000 ($594) SGE2010P ($1616) SG500-28 ($633) SG500-52P ($1728) SG500X-48P ($3500) PoE L3 Routing Localization / Globalization Warranty C97-651576-00 | © 2011 Cisco and/or its affiliates. All rights reserved. * SG5xxx only Cisco Confidential 29 Sx500—5G Resilient Stacking • Low cost stackable switches • Gigabit and 10/100 versions • High power PoE (802.3at » 30W vs. 15W) Cisco SF500-48P SG500X—10G Resilient Stacking • SG500 features with 10G stacking/uplink SFP+ ports (Gigabit only) • Supports stacking or connections to server with 10G interfaces • SG500X adds: Dynamic Layer 3 switching 10 Gig Interfaces for stacking or Device connectivity VRRP—Virtual Router Redundancy Protocol (HSRP) C97-651576-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco SG500X-48 Cisco Confidential 30 • Single IP management • Troubleshoot, configure, and manage entire stack as single entity Spanning Tree, Port/VLAN mirror, LAGs, ACLs, QoS, etc. • Stack-plane Dual Ring Architecture High throughput Sx500 » 10 Gbps SG500X » 20 Gbps Stacking Resiliency—switch can be removed with minimal affect to rest of the stack C97-651576-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 31 Product Management Janet Moralde Joshua Burtenshaw Meredith Greep Order Processing and Purchasing Rachel Gilliland Kritika Gopal Tepa Pomare Config Team David Miller Abram Folau C97-651576-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Business Development Managers Hamish Burt Chris Stewart Richard Fata Inside Sales/Customer Services David Scott Joseph Maiava Brent Michie David Knight [email protected] [email protected] Cisco Confidential 32 • Cisco Small Business Switches http://www.cisco.com/cisco/web/solutions/small_business/products /routers_switches/ • Partner Central Small Business Switching www.cisco.com/go/smbpartner/switching • Cisco Small Business Support Community https://www.myciscocommunity.com/community/smallbizsupport • Cisco Switch Warranty http://www.Cisco.com/go/warranty • Cisco Small Business Service www.cisco.com/go/smbservices C97-651576-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 33 Small Business Sales & Advantage Now www.cisco.com/go/advantagenow www.cisco.com/go/advantage Channel Small Business Page on Partner Central: www.cisco.com/go/partners • Partner Marketing Central www.ciscopartnermarketing.com • Customized Partner Intelligence Newsletter http://www.cisco.com/web/partners/news/index.html • Cisco Small Business Support Community: www.cisco.com/go/smallbizsupport Go to www.cisco.com/go/ppe and enroll today! www.cisco.com/go/smb http://www.cisco.com/assets/sol/sb/product_chooser/index.html C97-651576-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 34 Thank you.