Drink to Your Health! gấc superfruit blend with lipocarotenes tm g3 is a nutrient-rich juice from the prized gấc “superfruit” of Southern Asia whose nutritional benefits have been scientifically demonstrated to promote general wellbeing by boosting antioxidant intake and supporting normal cell growth and maintenance. g3 Evolution • Pharmanex® has leveraged research and data from 2 million BioPhotonic Scans to design and develop g3™. • By using the Pharmanex BioPhotonic Scanner Technology, we were able to determine those fruits which are classified as superfruits. Gấc: Fruit from Heaven • Natives of Southern Asia have long prized the Gấc fruit for its ability to promote longevity and vitality. • Savouring this “fruit from heaven,” indigenous people have long believed this ceremonial fruit provides health and wellness. Traditional Uses • Used in Southern Asia for internal and external health. The antioxidants in gấc: – promote tissue growth – promote and maintain good vision – promote growth in children – assist pregnant and nursing mothers • Xoi Gấc – Rice steamed with gấc pulp, served at weddings and new year celebrations. Betacarotene content of gấc 10X more than carrots (μg/g wet wt.) 800 718 700 600 500 400 300 200 100 48 76 79 0 Spinach Carrot Sw.Potato Gac aril Source: Vuong, LT. Under-utilized beta-carotene rich crops in Vietnam Lycopene content of gấc 70X more than tomatoes (μg/g wet wt.) 2500 2227 2000 1500 1000 500 31 54 41 0 Tomato Watermelon Guava Gac aril Source: Ishida et al., J Agric Food Chem 52:274, 2004 Science of Lipocarotenes™ • Modern research shows gấc naturally encases unusually concentrated amounts of a unique, highly bioavailable form of carotenoids lipocarotenes™. • The long-chain fatty acids in lipocarotenes™ attract and bind important antioxidants and nutrients to facilitate their absorption. Exponential Benefits of g3 g3 = gấc + 3 superfruits • The g3 formula was developed with 3 additional superfruits - Chinese lycium, Siberian pineapple, and Cili fruit. • With this combination, the benefits grow exponentially. Chinese Lycium • 2000 years of traditional use by Chinese/ Tibetan people for growth and maintenance of – healthy vision – kidney function – liver function • High amounts of polysaccharides, vitamin C & A, including carotenoids. Zeaxanthin in Chinese Lycium 40X more than corn (μg/g wet wt.) 2500 2500 2000 1500 1000 500 30 45 71 Orange Kiwi 0 Mandarin Cili Siberian Pineapple – Wonder Plant • Over 2000 years of traditional use, such as: – healthy liver function – eye health – immunity support – high in carotenoids, flavonoids and Vitamin C • 110 studies on Siberian Pineapple • Contains 190 active substances Cili – King of C • A form of rosehip • Traditional use in high mountain ranges of China (Guizhou region) – Unique polyphenols - Roxburghic Acids – Supplies potent antioxidants – “King of C” Vitamin C content of cili 60X more than oranges (mg/100g wet wt.) 2500 2500 2000 1500 1000 500 30 45 71 Orange Kiwi 0 Mandarin Cili Primary Benefits of g3 • Provides highly-bioavailable antioxidants to reduce free radical attacks • Contains unique lipocarotenes™ which attract and bind important antioxidants and facilitate their absorption into the body • Helps support cellular growth and maintenance • Potent formula synergistically provides exponential benefits through the maintenance of strong vascular and cellular systems • Supports healthy immune function • SCS Certified™ - improves Skin Carotenoid Score with the Pharmanex® BioPhotonic Scanner Who Should Take This Product? Got Gấc? Adults and children who: • need to increase their daily servings of fruits & vegetables. • are frequently exposed to free radical cellular damage from air pollution, cigarette smoke, stress, or poor eating habits. • are interested in boosting their antioxidant intake. • are interested in raising their Scanner score. Recommended Serving Size • Drink 30 mL twice a day with morning and evening meal or 60 mL once a day with a meal • Shake well to ensure proper mixture of lipocarotenes™ • For optimal results take with LifePak® Packaging & Pricing • • • • 750 mL per glass bottle Sold as 2 bottles a pack 12.5 servings per bottle (serving size: 60 mL) 25 servings per pack Less than $4.00* a day! * Daily cost calculated based on wholesale price at recommended serving size Shelf Life & Storage • Refrigerate after opening • Best consumed within 14 days after opening • Shelf life is 12 months unopened • Store unopened bottle in a cool dark place Market Opportunity • Analysts predict that Australia's fruit juice industry will explode over the next few years • The Australia's juice industry turnover was expected to be $1 billion in 2005 • In the US, sales of functional foods have increased by around 7% a year between 1999 and 2004. Source: www.nutraingredients.com Competitive Advantage • • • • • • • First to market with gấc superfruit juice 100% juice blend of superfruits that have been time-tested through traditional use & proven efficacious by modern science Provides cellular benefits while supporting healthy immune function in a highly bioavailable form Unique red-orange colour signifies lipocarotene™ content not found in competitor products Highly bioavailable lipocarotenes™ facilitate absorption of antioxidants & nutrients Patent pending for g3 as a unique means of delivering nutritional antioxidants Great taste means all ages will enjoy and benefit each day from additional antioxidants in their diet Competitive Advantage • • • • Tastes better than competitors - proven by blind taste test Strong scientific support – 3 years of sourcing, design and development – 2 million BioPhotonic Scans data – Unmatched number of scientific studies compared to competitors – Its efficacy is proven by studies The Pharmanex 6S Quality Process guarantee the consistency of quality & efficacy g3 is a safe, well-tolerated supplement for all age – The French food safety authority warns consumers off Tahitian Noni juice due to its safety issue* * Source: www.nutraingredients.com, Oct 2005 Competitive Advantage • Proven by the Pharmanex BioPhotonic Scanner that g3 will significantly increase an individual’s Skin Carotenoid Antioxidant Score • g3 is working in your body – its outstanding efficiency over competitors is proven by studies with the Pharmanex BioPhotonic Scanner • Boosting your antioxidant intake with g3, watch your Skin Carotenoid Antioxidant Score increase • It is truly the measurable difference! Competitive Advantage #1 303 Studies on g3 350 300 Medline Citations (1966-2005) 303 250 200 150 100 110 74 50 39 30 0 g3 Mangosteen Noni Goji Acai Competitive Advantage #2 Taste Test • 202 subjects, blind mall intercept study • g3 is significantly preferred over Xango and Tahitian Noni Competitive Advantage #3 Carotenoid Content of Juices g3 Noni Xango Lycopene (mg) 5.7 N/D * N/D Beta carotene (mg) 1.2 N/D N/D * N/D = Not Detected Competitive Advantage #4 Proven by the Pharmanex BioPhotonic Scanner Competitive Advantage #4 Individual Subjects’ Responses to g3 Consumption Scanner Scores (RIUs) 50000 40000 1 2 3 4 5 6 7 8 9 10 11 30000 20000 10000 0 Week 0 Week 8 Scanner Score Increases with g3 Noni Xango g3 45000 *p<0.05 compared to wk 0 Scanner Score (RIUs) 37500 #, #p<0.05 compared to other juices #, #, * * 30000 * 22500 15000 7500 0 Week 0 Week 2 Week 4 Week 6 Week 8 * Scanner Score Increases with g3 16000 Scanner Units (RIUs) Noni Xango g3 #, #, 12000 8000 #, * * * * 4000 0 Week 0 *p<0.05 compared to wk 0 Week 2 Week 4 Week 6 #p<0.05 compared to other juices Week 8 40% Increase in Scanner Scores with g3 100 Noni Xango g3 80 #, 60 % #, * * 40 #, * * 20 0 Week 0 Week 2 Week 4 *p<0.05 compared to wk 0 #p<0.05 compared to other juices Week 6 Week 8 Do the Right Thing • g3 is classified as a juice, thus therapeutic claims are not allowed • Use information in this presentation, handouts and Pharmanex website as a guideline for g3 product claims • Do not make exaggerated health claims Drink to Your Health! gấc superfruit blend with lipocarotenes tm Where will g3 take you?