Patented Beef Jerky Made in the USA March 22, 2012 DISTINCTIVE BRANDS, INC. Operates in $2.5 billion dollar meat snack category. Delivering a Difference to Meat Snacks Beef Jerky with patented tenderization process Using 100% US Beef and scalable production facilities Optimized and experienced organizational structure Multi-year brand success and development Founded in 2001 Go To Market Strategy 4 Keys to Building Brand Equity: 1. Patented Tenderization Process Patent 6,319,527 o Established in 2001 expires in 2021 Distinctive Brands, Inc. is the only beef jerky company to: o Use a natural enzyme to tenderize meat prior to smoking o Deliver a more tender snacking experience o Faster delivery of flavor o Increases production yield and sourcing options Go To Market Strategy 4 Keys to Building Brand Equity: 2. Focus distribution to heavy meat snack consumer. 3. “Right at Shelf” on packaging, pricing and promotional tools. 4. Measure consumer loyalty in micro examples of customer sales growth. Outdoor Channel Wild Ride holds the number 1 or 2 position in 3 of the top 4 retailers. Distinctive Brands Sales Trends 3 Year Sales Trend basis limited working capital 2011 Key Financial Improvements 16% reduction in logistics 45% reduction in SG&A Strong Sales Growth Sales to our top 5 customers in ’11 grew over 70% in ‘11. Fastest growing beef jerky in Convenience Stores as of June ’11. BRAND DESCRIPTION CONVENIENCE STORES CATEGORY WILD RIDE COWBOY STRIPS Dollar vol '11 $ % Chg 882,439,940 6.7 558,785 747% *Nielsen 52 Wk. Ending June '11 Convenience Store Sales. Strong Customer - Distribution Amazon.com Holiday Stores Super America Thorton’s 2 Year Use of Funds Plan Total Funds Needed: $1,000,000 $500,000 $1,500,000 Equity Working Capital Distribution Expansion 2 Year Spending Plan to expand distribution (shelf space) Adds an additional 25,000 plus Convenience Stores Investment delivers $9,000,000 in net sales in 2 years Exit Strategy Our exit strategy: In the next 24 – 36 months: Deliver sales in excess of $15 million Sell at a multiplier of 4 – 5 times top line sales Sale of organization valued at: $60 – 75 million Proven Brand Transitions Recently acquired snack and beverage brands Kellogg Co. (K) is taking the acquisitive route with its pending $2.7 billion deal for Pringles. General Mills also made a small deal, recently buying Food Should Taste Good Inc., to take advantage of the growth in snacks and natural products.* Organizational Experience Dean Mefford – Board Chair Over 45 years of CPG experience, former Pres. Ralston Purina Intl. and former President of Ocean Spray Jim Davis – CEO Over 25 years of cattle experience, creator of the patent and over 25 years of successful entrepreneurial company management. Carl Goedjen – General Manager Over 20 years of sales and marketing experience from Frito-Lay, Pillsbury Co and Anheuser-Busch. David Purser – Food Scientist 30 plus years of food research and development. Masters degree in Food, Animal Science and Chemistry. Roger Bordeaux – CFO 40 plus years of managing banks, mergers and acquisitions. Thank you for your time and consideration!