As part of your Marketing Plan, you are required to create a promotional plan as described in the instructions. There are two parts: 1. A chart that explains the action item as shown in the following slide 2. Mock-ups of your ads or promotional materials as shown in the following examples As you’ll see, most of these are nothing more than PowerPoint slides created by students like yourself taking MKT 301. You are not expected to be design experts or graphic artists. Your instructor simply wants to see that you can demonstrate the concept of matching message, imagery, and choice of media to your target audience. Be creative and have some fun with this! Project Action Item Name Action Item What is the action item? Usually a sentence will be adequate. Description This should be a very specific and detailed description of the action item including, but not limited to, the medium, message, theme, visuals, activities and any other relevant information. The description should be sufficiently detailed that the item could be implemented based solely this information. The description of your action item is the most important part of the action plan. For example, writing that you are going to run a TV commercial is not acceptable. You must describe in detail what the commercial will be about, the theme, length, style and general content. This would apply to other mediums as well. Objective What do you hope to accomplish with this action item. Be specific. Target Market What segment are you targeting? You need to be specific but concise. Budget How much will this action item cost your firm? This need not be exact as this can be complicated. However, if you search the Net you will find examples of advertising costs. Metric How will you measure the success of the action item? The first three are for a non-profit providing low cost spay and neuter services. She has Mother’s Day four times a year Print ad Most of these kittens will die before their first birthday. All will be homeless, sick, and hungry. Help us stop overpopulation by donating your time and skills to Animal Coalition of Tampa. With your help, we can save a mom cat from being a mom cat. Mom cats can produce up to four litters a year. Which is four too many Contact information ACL Animal Coalition of Lutz It’s Cinco de Meow at ACT Direct mail postcard Tampa Animal Coalition performed over 5000 cat and dog sterilizations last year. But the need is so much greater. Your corporate table can help subsidize spay and neuter services to Tampa’s unprivileged kitties and puppies. Call 813-555-1212 to reserve your table. Join Mewguel and his friends for an evening of music, food, drink and prizes to help end pet overpopulation. ACL Date, time, place Animal Coalition of Lutz Billboard Low Cost Spay and Neuter 813-555-1212 www. address.org ACL Animal Coalition of Lutz The next two are for Elder Care, an in-home service for retirees. Print ad Taking care of our parents Elder Care “Say No to nursing homes and YES to in-home care” Call us at 1 800 555 1234 www.eldercare.com Elder Care We’ll do everything, so you don’t have to! Phone number Email Billboard The next two are for Kid Keeper, a device that allows parents to keep track of their kids in busy public places Print ad, billboard or online ad Kid Keeper, the latest in child tracking technology. Not only will it keep them safe, but they will love the fun colors and designs. Call today to receive special pricing! 1-800-596-7743 www.kidkeeper.com Print ad or movie theatre slide The next one is a bit unique. It is a hand drawn storyboard for a YouTube video promoting a summer camps for aspiring film makers. You are not expected to do anything this involved, but feel free to give it try. The one that follows it is a print or online ad for the same camp. This could be you one day… A summer camp to bring out your creative film aspects and unique ideas. Visit our twitter @BTSFILMcamp This is an amusing print ad or billboard for a pet boarding or daycare business. Note the cute logo. The last three are ads for Officer Friendly, a nonprofit associated with a police department. The last of the three is another hand drawn storyboard.