Ubertrend 1- The Digital Lifestyle

Report
Übertrends
Technology reflecting changing paradigms not
just surface tastes
I am Richard Feinberg
Dept of Consumer Sciences
NEAFCS
Galaxy III Conference
2008
First Things First
• Thank you for inviting me
Big Trend 1- The Digital Lifestyle
The Marriage of Life and Technology
Cadillac CTS
Digital Grill from Fiesta
Whirlpool Central Park
Speech will drive all digital
Digital Products are extensions of self
Jewelry
The Digital World is Flat
Video Gaming
• 500 million in 1st week
Digital War
Voyeurgasm
IMing
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55 million
78% of teens
28% of parents are aware
30 kids per kid
50% kids IM to strangers
• 300 Million
• 4th largest country in world
Colbie Caillat
21 million downloads
Blog…cyberstalk…BACN…spam…poke…..scr
obble…mash…blirt…tweet…twitter…….pod
…rss…widgets…linkedin.…web2.0.…myspa
ce…facebook…craigslist…youtube…wiki’s
Our Brave New Digital World
The Digital Lifestyle is rewriting the rules of
how we live
Trend #2- Unwired
The Unwired Generation
The Digital Person
• Generation Y (Millennials)
• Only know digital technology
• 75 million strong in US
• 750 million globally (3 billion by 2015)
• 45% of world population by 2015
• 8.5 hours/day digitally connected
• 90% research, 50% purchase on Web g
Digital Client- Business in an Instant
‘Always-on, always connected’ is a Godgiven right !
Digital Ecosystem
DWT is the new DUI
Crackberry
Apple’s IPhone
The premier lifestyle enabler
Chanel on IPhone
1400+ IPhone applications
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LED banner
iCube
MPG
SugarTracker
Vnsea
MyEbay
Flashlight
iCrossword
PuzzleManiak
VoiceNotes
NetChess
FiveDice
Pianist
Books
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Genesis
Drummer
Tetris
Isolitaire
iRadio
NOIZ2SA
Pool
Yeti3D
Sketches
FPS
Tap Tap Revolution
Twinkle
iPhysics
MxTube
The Thumb Generation
Digital Lifestyle stores
MYSBUX (697386)
• Set to be worlds largest food chain- 40,000
• The drug of choice for millions each day
Business Readiness
• Buy online, pick-up in branch/store
• Check branch item availability online
• Cross-channel offers/promotions/gift cards
• Browse in-branch/purchase from website
• Register online/schedule branch consultation
• Cross-channel returns
• Online access to account/loyalty programs
Digital Client Readiness
Most
Ready
Least
Ready
AB
C
D E
F G
H
I
J
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1)
2)
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AAA
Amazon
Amtrak
Argus (insurance)
Circuit City
6) Delta Faucet
7) eBay
8) McGraw Hill (books)
9) Nike
10) T. Rowe Price
Digital Client Readiness
Most
Ready
A
B
_7 _2_
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Least
Ready
C
_9_
D E3_
_5
1) AAA
2) Amazon
3) Amtrak
4) Argus
5) Circuit City
F G_8_
_1_
H
I _4_
J
_ 6_ 10
6) Delta Faucet
7) eBay
8) McGraw Hill (books)
9) Nike
10) T. Rowe Price
KAGOY
6.7 versus 8.1
The good news
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Electronic payments
Shopping
Onstar
Anywhere anytime any way you want it
Making life easier
Biometrics
And finally
Richard Feinberg
765 494 8301
[email protected]
www.cfs.purdue.edu/richardfeinberg
look for “dir” called Galaxy

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