View from the private sector HESA Benchmarking July 2011 Alan Jenkins Exec. Vice President Kaplan Europe Agenda Overview of Kaplan Kaplan Europe Benchmarking University partners Pathways Open Learning Kaplan is the largest division of The Washington Post and has grown from a small test prep provider to become one of the worlds largest diversified education companies Overview of Kaplan Kaplan serves over 1 million students each year from Certificates through to Masters programmes on -campus and online •Established in 1938 •First European business in 2003 •30 Countries •600 campus locations •33, 000 employees •150,000 students in Europe Overview of Kaplan Kaplan established a major presence in the UK in 2003. We have evolved from a specialist accountancy trainer to become one of Europe's largest diversified education companies. Vertical Customers Delivery Levels Principal Countries Accountancy & Tax Domestic students Full time campus Masters UK – England, Scotland & Wales Business & Management Major employers Part time campus Bachelors Europe – Ireland & Spain English Language University partnerships Online training Professional awards Middle East – Abu Dhabi Law International students Blended learning CPD Other - US, Australia, NZ Engineering Government funded Publishing Vocational training Kaplan Europe The way we benchmark is a function of the quality of data, the scale of our operations and our strategic aims Sometimes it is easy….e.g. UK ACA training Vertical Customers Delivery Levels Principal Countries Accountancy & Tax Domestic students Full time campus Masters UK – England, Scotland & Wales Business & Management Major employers Part time campus Bachelors Europe – Ireland & Spain English Language University partnerships Online training Professional awards Middle East – Abu Dhabi Law International students Blended learning CPD Other - US, Australia, NZ Engineering Government funded Publishing Vocational training Benchmarking Aim •To maintain our position as market leaders by achieving above average pass rates and high client satisfaction External • Pass rates Internal • Pass rates sliced and diced by office, tutor, employer and delivery • Multiple student & employer satisfaction surveys In some other operations benchmarking is a challenge: Lack of external data sources in sufficient depth No confidence in external data sources Available data does not meet our strategic aims Measurement issues both externally and internally Lack of scale for effective internal benchmarking Benchmarking Every business unit need some form of effective benchmarking to continually improve Rigorous data collection and integrity Share targets at all levels of the organisation React Strategic aims Benchmarks matching our strategic aims are wide ranging meeting a range of educational, social and commercial targets including: • Best employer • Highest student satisfaction Use rational thinking to evaluate Benchmarking Measure against external and internal benchmarks • Market share •SEO ranking We aim to build high quality, lasting partnerships with good universities. A good university partnership for Kaplan means that the student, the university and Kaplan will benefit. Kaplan will use some aspect of its expertise and scale to do something that meets student demand and the strategic aims of the university. Before entering a partnership we seek to ensure: a) Strategic commitment at a senior level b) Collaborative and long term approach c) Desire to work together to maximise the student experience University partnerships Kaplan International Colleges partner with sixteen universities providing pathway programmes UAE: •Institute of Applied Technology UK: •Bournemouth University •City University •Cranfield University •University of Glasgow •University of Liverpool •Nottingham Trent University •University of Sheffield •Brighton University •Westminster University US: •North Eastern University •University of Utah China: •Northern Consortium Partner Australia: •University of Adelaide •Murdoch University We have other University partnerships in the UK and globally on non pathway programmes Pathways KIC looks at a range of indicators – external and internal Number of partners Growth in student numbers Nationality mix Progression rates Offer to registration Pathways Our first UK partner was Nottingham Trent University which has been a success for the university, our students, UK HE and UK plc Growth in student numbers – Student mix –Nationalities have increased to 46 from 13 Progression rates – CAGR of 72% - well ahead of intake growth Offer to registration – Now Pathways CAGR of 38% since 2005 running at 85% - 90% Kaplan Open Learning is a partnership with the University of Essex – It is online, data rich with few opportunities for external benchmarking Question Open Learning Target Excellent/ Good 1. How do you rate your Student Adviser 85% 95% 2. How do you rate your Tutor 85% 92% 3. How do you rate the assessment feedback from your Tutor 85% 88% 4. How do you rate the learning platform’s performance 85% 92% 5.How do you rate the quality of your online learning materials 85% 88% 6. How do you rate the quality of your textbooks 85% 91% 7. How do you rate the usefulness of the seminars 85% 66% 8. How do you rate the performance of WebEx 85% 56% 9. How do you rate your overall experience 85% 86% 10. Would you recommend KOL to a friend or colleague 85% 90% Data is reviewed regularly and reported either daily, weekly or monthly but compared to targets not benchmarks •Tutor response •Student satisfaction •Class size Academic support Open Learning Academic s & student support •Student satisfaction •Retention •Progression •Class size •Study speed •Visits •Leads •Cost per lead •Conversion •Retention •Student mix Marketing Any questions?