Tribal Education & Outreach Consortium (TEOC) Overview Diddy Nelson, Executive Director, Oklahoma City Area Inter-Tribal Health Board (OCAITHB) Dee Sabattus, THPS Director, United South and Eastern Tribes (USET) TEOC Partners • Northwest Portland Area Indian Health Board (NPAIHB) • California Rural Indian Health Board (CRIHB) • Oklahoma City Area Inter Tribal Health Board (OKCAITHB) • United South and Eastern Tribes (USET) Purpose • Create materials for outreach and education to Tribes about Health Insurance Exchanges. • Make it possible to adapt materials by changing photos, artwork, contact information. Formative Research • Forum at TSGAC Annual Meeting • Forum at DST Annual Meeting • Focus groups • American Indian men 21-35 y.o. • Clinic staff • Tribal leaders • Individual interviews with consumers • Dissemination meeting Logo and Brand for TEOC • • • • • Native Exchange with X Four colors: Indian feel Not specific to any region, culture Contemporary, bold Stands out from other materials Materials Developed by TEOC • Various media • Print, video, web • Intended use • Consumer • Training • Tools • See list of products Consumer Strategies • Message: “Go to your clinic to see if you qualify.” • Print materials • Target: 21-64 y.o., low insurance literacy • Social media materials • Target: 21-35 y.o. men • Short, humorous videos (1-2 minutes) Tribal Health Directors • Health Directors are key to communicating with Tribal Council. • Give Health Directors tools for planning • Video of Fond du Lac experience • Case studies of Tribal Sponsorship • Tool for cost/benefit analysis of Tribal Sponsorship Other Materials • Designed for use in context of training • Not stand alone pieces • Combine with explanations from knowledgeable individuals • • • • Indian health focus Simplify complex issues Multi-purpose May need to be updated periodically www.nativeexchange.org • TEOC materials available to Tribal Health Directors on-line • Website maintained by NPAIHB • Consumers re-directed to other sites • Password for Tribal Health Directors Thank you! 2011 Canoe Journey participants, for photographs.