kiss 105 - Bauer Media

Report
KISS 105-108
MEDIA PACK
Q3 2014
KEY HIGHLIGHTS – Q3 2014
• KISS 105-108 is commercial market leader, now reaching 425,000 listeners
each week and has a market share of 5.8%
• On average a KISS listener tunes into the station 6 hours each week,
equating to a total of 2.6m hours listened each week
• KISS reaches 293,000 Housewives and 220,000 ABC1 listeners each week
• KISS is number one for reach and share in the commercial market amongst
15-24s, 15-34s and 15-44s
• KISS is market leader in it’s TSA for 15-24’s with a 21.8% market share
reaching 160,000, 15,000 more than BBC Radio 1
• 15-44s are our strongest audience in which we reach 345,000 with a market
share of 13.3%
• Breakfast remains commercial leader with 194,000 and a market share of
5.1%
• Drive remains the number one commercial show in the region with 245,000
listeners
• KISS 105 is part of KISS UK which reaches 4.9 million adults across the UK
Source: RAJAR Q3 2014
KISS 105:
DEMOGRAPHIC PROFILE
48
54
Female
C2DE
45+
19
35-44
19
25-34
Male
46
ABC1
52
15-24
Sex
Source: RAJAR Q3 2014
24
Class
38
Age
WEEKLY REACH ALL ADULTS:
KISS VS. OTHER STATIONS IN ITS TSA
425
307
197
58
KISS 105
Heart East Anglia*
Heart
Cambridgeshire*
Heart Essex*
Source: RAJAR Q3 2014
* = Station TSA doesn’t cover all of KISS TSA
All stations on half yearly reporting period apart from KLFM and Star which are yearly
35
KL.FM 96.7*
MARKET SHARE ALL ADULTS:
KISS VS. OTHER STATIONS IN ITS TSA
5.8%
%
4.3%
3.4%
KISS 105
Heart East Anglia*
Heart
Cambridgeshire*
Source: RAJAR Q3 2014
* = Station TSA doesn’t cover all of KISS TSA
All stations on half yearly reporting period apart from KLFM and Star which are
yearly
1.0%
0.9%
Heart Essex*
KL.FM 96.7*
WEEKLY REACH 15-34:
KISS VS. OTHER STATIONS IN ITS TSA
262
000s
107
76
31
13
KISS 105
Heart East Anglia*
Heart
Cambridgeshire*
Heart Essex*
Source: RAJAR Q3 2014
* = Station TSA doesn’t cover all of KISS TSA
All stations on half yearly reporting period apart from KLFM and Star which are yearly
KL.FM 96.7*
MARKET SHARE 15-34:
KISS VS. OTHER STATIONS IN ITS TSA
16.5%
%
6.4%
5.3%
KISS 105
Heart East Anglia*
Heart
Cambridgeshire*
Source: RAJAR Q3 2014
* = Station TSA doesn’t cover all of KISS TSA
All stations on half yearly reporting period apart from KLFM and Star which are
yearly
1.8%
1.5%
Heart Essex*
KL.FM 96.7*
WEEKLY REACH 15-44:
KISS VS. OTHER STATIONS IN ITS TSA
345
000s
180
117
41
KISS 105
Heart East Anglia*
Heart
Cambridgeshire*
Heart Essex*
Source: RAJAR Q3 2014
* = Station TSA doesn’t cover all of KISS TSA
All stations on half yearly reporting period apart from KLFM and Star which are yearly
20
KL.FM 96.7*
MARKET SHARE 15-44:
KISS VS. OTHER STATIONS IN ITS TSA
13.3%
%
7.0%
4.9%
KISS 105
Heart East Anglia*
Heart
Cambridgeshire*
1.6%
1.3%
Heart Essex*
KL.FM 96.7*
Source: RAJAR Q3 2014
* = Station TSA doesn’t cover all of KISS TSA
All stations on half yearly reporting period apart from KLFM and Star which are yearly
KISS 105-108 TRANSMISSION AREA

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