Toria Baker, Sabrina Fischer, and Emily Jackson
Watson’s Early Days
Born in South Carolina; grew up on a farm
Was a rebel when younger but had an ambition
that made him want to go to college
Went to Furman University at age 16 and then went
on the the University of Chicago
Later became a professor of experimental and
comparative psychology at Johns Hopkins University
His Early Work
1913- published an article about his new ideas that
animals responded to events according to their
"wiring," or nerve pathways that were conditioned
by experience
This was very different and new
 Watson
disagreed with Freud
 Didn’t think that the heredity of a person shaped their
His Findings
Watson’s experiments were interrupted by WWI
where he served as a psychologist
Realized that he hated the military
Went back to Johns Hopkins where he continued his
academic career until some unfortunate events
happened and he was asked to leave the university
And now onto the experiment!
Watson’s Inspirations
Russian physiologist Ivan Pavlov
 Studied
animal learning
 Noticed
dogs salivate before being
presented with food
 Taught the dogs to salivate when
he rang a bell by presenting food
 Had discovered classical
Watson’s Ideas
Watson wanted to apply
classical conditioning to children
 Taught
11 month old Albert
to fear a rat by making
loud noises whenever he
touched the rat
 Albert developed a fear of
the white rat
John Watson
 Albert
developed a fear of
white fur and even Watson’s
white hair.
 Because Albert’s fear was so
apparent, people thought it
was morally corrupt and
considered cruel and changed
the ethics of studies such as
Albert developed a fear of the
animals used in the experiment such
as rats and avoided them all his
Watson’s Beliefs
Watson defined
behaviorism as what
people do.
“Life’s most complicated
acts are but
combinations of these
simple stimulus-response
patterns of behavior”
~John Watson
Origin of the Theory
Happened after World War I
During the roaring 20’s
Flapper era
Large social hierarchy
During the time where children should be seen but not
Continuing Development
Albert’s responses to the experiment/rat gradually
increased with his age placing the experiment as a
continuous experiment
Contributions to Society
Found a new way for parents
to raise their children
Also gave moral boundaries
to experiments
By Molding their behavior
using Watson’s theory
Testing on children, cruelty,
ethics, etc.
Example: children do
something bad, they get
Taught the children to not do
anything bad or they would be
“Watson concluded that environment is the supreme
force in development and that adults can mold
children’s behavior by carefully controlling stimulusresponse associations” (Burke,17).
Berk, Laura E. Infants, Children, and Adolescents.
Boston: Allyn and Bacon, 1996. Print.
"John B. Watson." Psychology History. N.p., n.d.
Web. 15
Sept. 2013.
"John Watson." PBS. PBS, n.d. Web. 15 Sept. 2013.
Simpson, Joanne C. "Johns Hopkins Magazine -April 2000."
Johns Hopkins Magazine. N.p., Apr. 2000. Web. 15 Sept. 2013.
"Watson and Little Albert." Education Portal. N.p., n.d.
15 Sept. 2013.
"Watson Behaviorism Rayner Baby Albert." Beta
Noodle. N.p.,
n.d. Web. 15 Sept. 2013.
Bibliography cont.

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