Note: The first two slides on reimbursement are the same as the past

Report
Food Industry University Coalition
Case Competition Rules
Las Vegas, Nevada
2015 NGA Convention
To Discuss September 26, 2014
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2015 Case Competition
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For 2015 the Asparagus Club has again
generously agreed to provide prize money for
the contest – Amounts to be determined by
12/01/2014.
This is the fifth year that the Club has
sponsored the competition.
Over the past four years the Club has awarded
almost $30,000 to the competition.
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2015 Case Competition
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NGA Participating Member: Wakefern
http://wakefern.shoprite.com/
Case Theme: What will be the next
generation of retail circulars?
Information/ Data: Will be provided by
NGA by 09/01/2014. Data will be made
available through Willard Bishop.
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2015 Case Competition
Main Question of the Case:
Printing and distribution of retail circulars are a
significant expense. If printed circulars are
eliminated, or if fewer circulars are printed and
delivered, how will the sales generated by
today’s retail circulars be replaced?
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2015 Case Competition
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Case Parameters: Retail circulars are an
integral of Wakefern’s retail marketing plan.
Wakefern and the Shoprite retailers are
committed to high/ low retailing.
Questions Raised by the Case: (1) What
will the next generation of retail circulars look
like, (2) how will shoppers use weekly
circulars in the future and (3) how can
independent retailers better communicate
with today’s consumer?
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2015 Case Competition
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Primary Research: Wakefern will electronically survey
2 million retail consumers with student supplied
questions in late October.
 Questions to NGA prior to 10/06/2014.
 Final survey and completed results provided to all
participating universities on or about 11/14/2014.
Supplemental Data: While students are encouraged
to develop additional information students are not to
contact Wakefern or individual Shoprite stores, their
suppliers or customers, or tour the company’s stores as
part of this activity.
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2015 Case Competition
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Each student team will have fifteen(15)
minutes to make their presentation to
the judges; and then the judges will
have approximately five minutes to
pose questions to the students.
Students may provide the judges with
printed (8.5”X11”) materials/ copies of
their presentation when they present.
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2015 Case Competition
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The Asparagus Club has asked that each
presenting student team consist of
between four(4) and six(6) undergraduate
students.
Graduate students and additional students
can “work on” the presentation and share
any prize money; however only four(4) to
six(6) students may present, advance the
PPT and respond to questions.
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2015 Case Competition
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There will be a LCD projector in the
competition rooms.
Each university should plan to provide
their own laptop computer (and remote
control if desired.)
On Sunday each school will have ten(10)
minutes to confirm system compatibility.
Internet access will not be available.
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2015 Case Competition
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Other than the previously identified
printed materials, additional easels,
displays, etc. are not allowed.
A university may record their
presentation if they wish to. No school
can record another school without the
presenting school’s consent.
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2015 Case Competition
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The competition is open to all NGA
Convention attendees.
Students participating in the
competition are not permitted to view
other students’ presentations.
Faculty, staff and non-participating
students are encouraged to attend
mind-full of the no coaching/ scouting
stipulation.
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2015 Case Competition
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The competition will be two rounds.
The first round will Sunday (potentially
starting at 11:00.)
The Finals will be on Monday afternoon.
The winning school will be expected to
present at a Tuesday morning
workshop.
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2015 Case Competition
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On Sunday afternoon before the
competition each school should provide
NGA with:
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A copy of their presentation in Power Point
or PDF for the NGA web site (another
program can be used in the competition.)
Signed “Permission to Record” forms
completed by all student presenters.
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2015 Case Competition –
Sunday – Competition Brackets
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16 schools – 4 schools per flight/ 4 flights –
each winner advances.
13-15 schools – 3 or 4 schools per flight/ 4
flights - each winner advances.
12 schools – 3 schools per flight/ 4 flights –
each winner advances.
9-11 schools – 3 or 4 schools per flight/ 3
flights - each winner advances.
8 schools – 4 schools per flight/ 2 flights –
top two from each flight advances.
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2015 Case Competition Sunday
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Schools will be grouped into flights
randomly using a deck of cards.
High to low card value/ Aces high.
Suit value – spades, hearts, diamonds,
clubs.
Presentation order will be high to low
within each flight.
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2015 Case Competition –
Judging Procedures
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Judges will be recruited from NGA
convention attendees.
Judges will be asked to disclose any
relationships with a participating
university (alumni, child attending, etc.)
Universities will be asked about
potential relationships with the judges.
Judging panels will be balanced.
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2015 Case Competition –
Judging procedures
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Each judge will individually, and without
discussion complete the provided evaluation.
Each judge will then rank the schools first,
second, third and fourth.
Rankings will be aggregated.
Anonymous evaluation sheets will be
provided to the universities at the end of the
competition.
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2015 - Participating Universities
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Arizona State
University
California State
University – Fresno
Louisiana State
University
Cornell University
North Carolina State
University
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Portland State University
University of Minnesota
Western Michigan
University
University of Illinois
Cal-Poly
University of Alabama
Oklahoma State University
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