Farmers Development Center

Report
ONE STOP SHOP
FOR FARMERS AND FARM SUPPORT SERVICES
About eFresh
eFresh Portal is a private limited company incorporated on 10th November 2009
with the objective of
•
Empowering Agriculture, Food Processing and Food Safety by
providing information and knowledge through online and onsite platforms
•
It is the first of its kind in the market place.
An initiative that supports the concept of
“Farm to Plate” with the involvement of all the
stake holders in the food supply chain
Mission

Bring innovative crop production techniques, quality inputs and Good
Agricultural Practices to the door step of the farmers for increase in
income.

Provision of services and sale quality and reliable inputs to the farmers
through Farmers Development Centers.

Create effective and sustainable Market Linkages

Enhance production of secure, safe and quality food.

Capacity building through field exposure and training

Empowering women through skills development

Fair deal for farmers as well as consumers.
What We Do….
ONSITE
ONLINE
 Farmers Trainings
 Farmers Development
Centers
 Farmers Support
Services
 Consultancy Services









Market Linkages
E-Learning on Food Safety
Posting of Live Tenders
Farm Machinery Info Bank
Dairy
Solar Energy
Consumer - Food Safety
E-Commerce
Agri Dial
Advisory Council
eFresh management is assisted by an advisory council
 Mr. M. Gopala Krishna IAS (Rtd), Chairman, Confederation of the Kisan Organizations.
 Shri. P V A Rama Rao, Former M.D, NABARD.
 Dr. K. S. Ramesh, served at United Nations and as Consultant to World Bank, was Chair
Professor and Dean of Studies, Administrative Staff College of India.
 Dr. P. G. Chengappa, Former Vice Chancellor, UAS, Bangalore.
 Dr. T. D. Prasada Rao, Former Chief Scientific Advisor to ITC Limited,.
 Prof. Dr. Kumara Swamy, Former Professor & Head TNAU.
 Dr. K. J. Srivastava, Former Joint Director, National Horticultural Research & Development
Foundation.
KNOWLEDGE IS SUPPORTED BY
Other Important Sections for provision of information online :
Crop Technical
Commercial
Knowledge Hub
Services
Agri Tenders
Nuts
New Technologies
Spices
Vegetables
Govt Support Schemes Climate change
Innovative Farmers
Sheep Farming
Pulses
Input Suppliers
Organic Farming
Cereals
Service providers
Micro Irrigation
Oil Seeds
Cold storages
Watershed Mgt
Fibers
Warehousing
NPM
Flowers
Banks in Agri Sector
Plastic Mulching
Sees
Farm Tools and
Machinery
Green House
FSMS
Manuals
Plant Protection
Dairy
New Crop
Varieties
Food Processing Units
Chemical Fertilizer
Consumer Videos
Crop Insurance
Dairy Videos
Hi-Tech
Horticulture GM
Crops
Licensing Food
Operators
Food Safety and
Quality
Crop Info bank
Empowerment
Institutions in Agri
E-Commerce
Medical Plants
Others
Others
Organic
Farmers Training
Global GAP
Consultancy
Services
Video
Fruits
Nurseries
Clean Meat
Production
E-learning
FSKN
ISO 22000
Agri Films
Soil, Water and Leaf
Testing
Crop Video
Good Agricultural
Practices
FSSC 22000 Technical
Translation
New insights into
HACCP
Services
Manures and Fertilizers
BRC-6
Soil Water Testing Farm Tools and
Machineries
HALAL
Dairy Market
Prices
Farmer Success Stories
Weather Reports
Micro Irrigation
Farmers Health
Others
Market Linkage
 Suppliers data base with Food Safety
Certification Status for Organic
and
Processed Food Products .
 Visibility and connectivity between the
suppliers and the buyers
 Developed for India, USA, Germany,
Netherlands, Vietnam, Turkey, South
Africa and Thailand and in progress
for other countries.
 First of its kind in the market place.
Tenders
 eFresh is No:1 Portal for One Stop Source of Information on the commercial tenders
in the exclusive domain of Agriculture, Food Processing and Solar Energy.
 Facilities includes search through Tender Value, Product Category, Tenders Closing
Shortly etc.
 Useful for all the commercial players in the domain.
Agri Solar
• One Stop Source of Information Harnessing Solar Energy for the
benefit of the farmers, Rural
households and other stake holders
in the food Supply chain
Dairy
 A dedicated section for Integrated Dairy
Farming and Processing.
 Provides
information
on
Dairy
Farm
Management and Dairy Processors , Food
Safety
Certification
Schemes,
Project
Reports, Govt. Schemes, Animal Feed,
Animal Health, Animal Breeding, Latest
Technologies , Animal Prices etc.
e-Learning
The World’s Best Source of Knowledge on
Food Safety Management Systems
 Provides courses and related materials to the Food Safety programs for Agriculture, Food
Processing.
Farm Machinery info Bank
 Information on latest Farm Machineries
available in the market,
comparative
analysis,
approved
financial
prices,
facilities,
subsidies, dealer location, guidance on
product selection, etc.., are available in the
platform.
Agri Dial
“ A One Stop Source for location of Information and services ”
• Seed Companies
• Food Safety Certification Bodies
• Exporters / Importers
• NGO’s
• Cold Storages
• Farm machinery
• Govt. Bodies
• Agri Solar
• Food Processing Industries
• Organic Certification Bodies
• Accreditation Agencies
Consumer
Eat Safe Food and Live Healthy
•Healthy Living Through Kitchen
•Videos on Food Safety in Kitchen
•Good Hygienic Practices in Kitchen
•Healthy Living Through Food
•Healthy Living Through Care
•Food Safety Authorities
•Accredited Labs for Testing
•Consumer Rights
Rythu Ratham ( Mobile van)
To reach and teach the farmers at their door step -
eFresh introduced
Rythu Ratham, a mobile van equipped with audio, video, testing facilities ( soil & water)
and power backup. One Rythu Ratham proposed to cover 4 districts.
Rythu Ratham – Programs in the villages
Through Visual Media for better adoption
http://www.efreshglobal.com/eFresh/Content/Rythuratham.aspx?u=rythurathamonsite
Clients for General Trainings to the farmers
and extension officials:
• Coca Cola India & Jain Irrigation
• Govt. of GHANA
• IKP Centre for Advancement in Agricultural Practice
• NABARD
• BAIF/ITC
Farmers Development Center - FDC
 A center of excellence for
Agriculture, Food Processing and
Food Safety

First of its kind in the market
place,
Farmers Development Center - FDC
 Conceived as an adjunct of eFresh Portal to bring the best practices as
well as sale of genuine Agri inputs / technologies at the door step of the
stake holders in the food supply chain starting from the farmers.
 Coming up in important crop production centers in India with two onsite
models.
 FDC’s at District level
 Mini FDC’s at Taluq / Mandal / PACS level
 Two FDC’s, at District level are operational in Guntur and Karimnagar in
the states of Seemandhra and Telangana.
 Four Mini FDC’s are coming up in Guntur and Karimnagar.
Farmers Development Center - FDC
 Beneficiaries of FDC include Farmers Clubs, Primary Agricultural
Cooperative Societies, NGOs, SHGs, Food Processors, Farm Machinery
and Technologies Suppliers, Suppliers of Agri Inputs, Traders, Exporters ,
Importers and Consumers.
Functional Model HQ  District Level:
Liaison with
Suppliers & Buyers
for Mkt. Linkages
Knowledge Collection
& Mgmt. - Central
Linkup with Innovators
& Successful Farmers
Liaison with Mfr. Of
Farm Machinery
Direct Linkup with
Suppliers of Farm
Inputs & Services
Database Mgmt. - Central
Capacity building
and Event Mgmt.
Initiatives
eFresh HQ
Monitoring and Overall
Functionality of FDC
R & D on
Innovations
Experts Database Central
Organizing
Training & Events
Soil/Water Testing
FDC at District
Level
Knowledge
Dissemination
Agri Inputs Sales
Co-Ordinate with
eFresh HQ on
Market Linkage
Field Visits to
Crop Production
Centers
FDC at Taluk / Mandal / Village / PACS Level – Model Diagram
Organizing
Training & Events
Soil/Water Testing
Co-Ordinate with
eFresh HQ’s on
Market Linkage
FDC at
District Level
Field Visits to
Crop Production
Centers
Knowledge
Dissemination
Agri Inputs Sales
On Site Capacity
Building
FDC at PACS /
Village Panchayats
Village
Demonstrable
Farm with GAP
Soil/Water Testing
Co-Ordinate with eFresh
District FDC Center on
Market Linkage
Agri Inputs Sales
Knowledge
Dissemination
Resource Management – Infrastructure
PACS /
Blocks/Village
Panchayats
FDC District Center
Internet Cloud
Mini Kit (Soil/Water
Testing Kit,
Projector)
Agri Inputs
Sale
Information
Dissemination
Soil/Water
Testing Lab
Events/Training
Room
Agri Inputs
Sale
Utilization existing building infrastructure for FDC
Capacity
Building
Co-Ordinate with
eFresh HQ on
Market Linkage
Sales and Services at FDC
1. Services

Knowledge dissemination and advisory services .

Acquaintance on latest inputs and farm machinery

Soil and Water testing.

Market Linkage

Linkages to Farm Machinery and Technology Suppliers

Drip maintenance

Support services for organic, global GAP, Warehouses and cold storages certification.

Farm management software for managing, monitoring of the specified good agricultural practices for market linking
of the remote farms
Sales and Services at FDC
2.
Sales

Agricultural magazines and Panchangam

Fertilizers, Pesticides & Bio-Fertilizers and Bio-Pesticides from reputed organizations

Seeds from reputed organizations

Solar of Products Eg. Like Sprayers, Lights, Solar Fencing etc.

Dairy Medicines and Feed supplements

Food Safety Equipment’s in the Kitchen, etc.

Tarpaulins

Spares Parts for Drip Systems and Farm Machinery

Tissue culture plants

Sale of Green SIM Cards

Anti-Venom kits for snake bites

Personal protective equipment

Remote controls for Agri Pump sets
Sales and Services through Rythu Ratham
1. Services
•
Training programs
•
Soil and water Testing
•
Advisory services
•
Booking for agri inputs, feed supplements, etc.,
Sales and Services through Rythu Ratham
2. Sales
•
Solar Products Eg. Like Sprayers, Lights etc.
•
Tarpaulins
•
Spares Parts for Drip Systems and Farm machinery,
•
Sale of Green SIM Cards
•
Personal protective equipment
•
Remote controls for Agri Pump sets
Recognition for eFresh from All Quarters:
“ eFresh is of great interest” – Dr. Mihir Shah, Member Planning Commission,
Govt of India
“ I I had a glance at the website and I feel that it could be very useful. Specifically it would be
appropriate to include machineries for production and post harvest operations” – Shri Pitam
Chandra, Director Central Institute of Agriculture Engineering, ICAR
““At the outset let me congratulate you and your team for establishing the expert portal
initiative to strengthen the agriculture development in the country”. - Shri. GV Ranga Rao,
Special Project , Scientist (IPM), ICRISAT.
“I looked to at this website some time back and I must Commend you all for the excellence
you have accomplished in production of this website.” - Shri. R.G. Dheshpande, World
bank.
“We are pleased to share with you that USAID has selectedRythu Ratham Success Story to
publish on their website” - USAID
Services offered by eFresh to the
organizations
At Farmers Development Centers :
• Use of FDC Training Center for organizing trainings, dealers meets
and product launches. eFresh can mobilize the targeted farmers and
resource person for the event.
• Sale of your products.
• Organization of demonstration plots in the farmers fields.
• Advertisement facilities for promotion of your products at FDC.
Services offered by eFresh to the
organizations
Through Rythu Ratham(Mobile Van):
• Training programs at the farmers door steps.
• Soil & Water testing services to the farmers.
•
Promotion of your products during training programs.
Services offered by eFresh to the
organizations
eFresh Web Portal:
• Advertisement facilities for promotion of your products and services in
eFresh Portal to reach the large number of beneficiaries.
Thank You for your
Attention
eFresh Portal (P) Ltd
Plot No. 69,
House No. 8-2-248/1/7/69/1,
Sri Nagarjuna Co-operative Society, Punjagutta,
Hyderabad 500 082, India,
Tel: 91-40-23301618; 23301554; 23301582
Fax:91-40-23301583;
email: [email protected]
www.efreshglobal.com

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