Implementation Culture AASHTO TIG LESSONS LEARNED Monica Worth, Voice Associates, LLC Where we were: TEAMS OF ENGINEERS AND TECHNICAL STAFF WERE CHARGED WITH PROMOTING BOLD NEW IDEAS IN A RISKAVERSE ENVIRONMENT Where we are: TEAMS OF INNOVATION AMBASSADORS FOCUS ON IMPLEMENTATION ASSISTANCE TO STRATEGIC PEERS AND STATES How we got there: IT’S A LONG STORY. BUT WE’LL MAKE IT SHORT. Ten years ago… Outreach and promotional tools Conferences and print material Benefits and challenges Typical Team Timeline Year 1 Year 2 (and beyond) Articulate the case Hit stride on outreach Submit documentation Help peers where requested Develop brochure, presentation, other aids Add to resource library Pass the baton Begin outreach Challenges Sales force Communications SME Results cycle Pace of information Life cycle of assignment/team Anecdotes Safe vs. safer Tri-fold brochures Information technology Sole source vendors Communication by committee What we learned: INFORMATION DOESN’T DRIVE IMPLEMENTATION VERY QUICKLY What we learned: TECH ASSISTANCE ACCELERATES ADOPTION What we learned: INNOVATION IS ADOPTED IN WAVES, DRIVEN BY A RELATIVE HANDFUL OF INDIVIDUALS What we learned: INFLUENCERS ARE KNOWN TO INNOVATORS What we learned: INNOVATORS EXPECT TO LEARN, NEED TO TEACH What we learned: INFORMATION ACCELERATES FINAL WAVES What we learned: PROMOTION ISN’T ALWAYS HIGH VISIBILITY What we learned: INFORMATION TECHNOLOGY DRIVES PACE OF ADOPTION What we learned: LEVERAGE BRAND. TEMPLATIZE RESOURCES. Is it working? CURRENT CASES: UPLAN AND EMBEDDED DATA COLLECTORS ACTION SPEAKS LOUDER THAN WORDS: Summary: • Hands-on tech assistance accelerates adoption CAN YOU HEAR ME NOW? • Information accelerates later waves of adoption PACE MATTERS • Summary: Investors want to trust you with the future STRATEGY MATTERS • Leverage proximity, “from,” brand to accelerate adoption Thank you. INNOVATION DRIVES THE STORY OF TRANSPORTATION. Questions? INNOVATION DRIVES THE STORY OF TRANSPORTATION.