Marketing Plan 2012 LED for retail & hospitality

Report
Turn up Ambience and Tone Down
Energy Use with Philips BR30 DimTone
Bo Chen
Ambience is Critical for
Restaurants
• The right restaurant ambience can lead to
more enjoyable dining experiences and
positive attitudes toward food and overall
satisfaction
• Lighting and music can play an integral role in
creating a restaurant’s ambience and a
relaxing dining experience
• Research conducted by Dr. Brian Wansink of
Cornell University and Dr. Koert van Ittersum
of Georgia Institute of Technology showed a
restaurant’s ambience with a relaxed
atmosphere using soft dimmed lighting and
music led guests to dine longer and rate food
more enjoyable 1 .
1. Wansink, Brian and van Ittersum, Koert. “Fast Food Restaurant Lighting and Music can Reduce Caloric
Intake and Increase Satisfaction.” Psychological Reports: Human Resources and Marketing (Aug. 2012):
Volume 111, Issue 1, pp.228-232.
2
Energy Regulations and
New Alternatives
• Restaurants often use incandescent lamps
to create a warm and relaxing atmosphere
similar to that of candle light
• However, certain commonly used
incandescent lamps are being phase out by
government (EISA) legislation
• Hospitality owners and managers now have
new lamp options available to meet energy
requirements
– IR Halogen
– CFLi
– LED
3
Balancing Ambience and
Energy Savings
• Legislation compliant halogens reproduce the
incandescent dimming effect, but may deliver
limited energy savings compared to CFLi and LED
• CFLi can provide increased energy savings to
legislation compliant halogens, but do not have
the light quality and dimmability of incandescents
• Standard LED retrofit lamps provide enhanced
energy savings and meet lighting requirements
for many applications; however, they do not
replicate the warm incandescent dimming effect.
•
The dimmability of LEDs make them particular
attractive in the restaurant segment. Philips
introduced the first BR30 LED retrofit lamp in the
US to create a warm ambience while delivering
the energy savings of LED lamps
4
Choosing the Right Color for Your Ambience
CFLi and Standard LED Retrofit Lamps Emits Light with
Constant Color Temperature When Dimmed
2700K LED/CFLi
3000
Color Temperature (K)
2500
2000
1500
LED/CFLi
1000
500
0
100%
2700K LED/CFLi lamp example
80%
60%
40%
20%
0
Light Level
(dimming)
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Philips BR30 DimTone Replicates Incandescent
Dimming to Create the Preferred Warm Ambience
Example: Standard incandescent 65W BR30
CCT vs. Dimming Level
2800
2700
2600
Incandescent 65W BR30
BR30 DimTone LED
2500
2400
2300
2200
100%
80%
60%
40%
20%
0%
Example: Standard incandescent 65W BR30
Flux Level vs. Dimming Level
100%
80%
60%
40%
20%
0%
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
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Philips BR30 DimTone
Features
Benefits
Create ambience with warm color
Dimmable 2700K CCT to 2200K light, like an incandescent
Dimmable down to 10%
Flexibility to control the light level
85 Color Render Index
Excellent light quality
80% Energy Savings 1
Save money on energy bill
25,000 hrs rated average life2
Low maintenance/labor
Instant 100% light output
No warm up time to full output
No IR
Increase guest comfort
No UV
Reduce color fade
No Mercury
Better for the environment
1 Compared with a Philips 730 lumens 13W BR30 DimTone LED versus a Philips 650 lumen standard incandescent 65W BR30
2 Rated average life based on engineering testing and probability analysis.
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Longer Life, More Light, and Less Energy
Philips 730 Lumens 13W BR30 DimTone (25,000 RAL1) Compared to Philips
650 Lumens 65W BR30 Standard Incandescent (2000 RAL2)
12.5x longer life
12% more light
80% energy savings
RAL
Lumens
Wattage
DimTone
Incandescent
DimTone
Incandescent
DimTone
Incandescent
65
730
25,000
650
13
2,000
RAL (hrs)
Lumens
Wattage
1.Rated average life based on engineering testing and probability analysis.
2.Rated Average Life (RAL) is the length of operation (in hours) at which point an average of 50% of the lamps will still be operational and 50% will not.
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Restaurants and Hotels
Luminaires
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Delivering Ambience
and Savings
• Many restaurants use BR30 lamp recessed
and track lighting for general lighting
• Philips BR30 DimTone can provide the light
quality of standard incandescent and the
energy savings of an LED
• With 80% energy savings1 and long life Philips
13W BR30 DimTone can reduce energy and
maintenance – that can go to increasing the
bottom line while enhancing the guest
experience
1. Compared to a Philips 650 lumen 65W BR30 standard incandescent
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