B.S. Business Administration with emphasis in Cinematic Arts (BCA)

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Marshall Undergraduate Business Administration Program
with emphasis in Cinematic Arts
BS in BCA sample four-year course plan
Freshman
Sophomore
Junior
Senior
Semester 1 Semester 2 Semester 3 Semester 4 Semester 5 Semester 6 Semester 7 Semester 8
BUAD 285b/286b
BUAD 311
BUAD285a/286a Accounting II (2)
Fund. Principles Applied Business Accounting I (4)
Operations
Management (4)
of Calculus (4)
Statistics (4)
MATH 118
BUAD 310
BUAD 425
BUAD 497
Strategic
Management (4)
BUAD 307
WRIT 150
Writing & Critical
Reasoning (4)
ECON 351x
Marketing
Fundamentals (4)
ECON 352x
Microeconomics Macroeconomics
For Business
for Business (4)
GE (4)
BUAD 302
GE (4)
Introduction to
Cinema (4)
Optional
Free Elective
(BUAD 105) (2)
CTCS 191
Introduction to
Television & Video
(4)
Free Elective
(GLP/LINC) (0-2)
GE (4)
CTPR 495
Internship (2)
CTPR 410
The Movie Business
(2)
Marshall
Elective
Marshall
Elective
Marshall
Elective
(4)
(4)
Diversity (4)
(4)
GE (4)
CTPR 385
WRIT 340
GE (4)
GE (4)
CTCS 190
Business
Finance (4)
Communication
Strategy in
Business (4)
BUAD 304
Organizational
Behavior &
Leadership (4)
BUAD 306
Data Analysis for
Decision Making (2)
Advanced Writing
for Business (4)
CNTV 463
CNTV 467
TV: Integrating Creative &
Business Objectives (2)
The future of
Digital Media (2)
Free Elective/
Minor (0-4)
Business and Mgmt
of Games (2)
CTIN 458
CTPR 460
Film Business
Proc and Dist (2)
Colloquium: Motion
Picture Production
Techniques (4)
Free Elective / Free Elective /
Minor(4)
Minor(4)
Optional
Free Elective
(BUAD 252) (2)
Total units = 128-130
Updated DMM 7/29/14
Bachelor of Science
Business Administration
Understanding
Business and its
Internal and
External Contexts
Macroeconomics*
Microeconomics*
GEs & Diversity
LINC/GLP
Understanding
Business Functions
and Processes
Communication,
Reasoning and
Decision Making
Skills
Statistics*
WRIT 150
GEs
Organizational
Behavior
GEs & Diversity
Minor
GEs & Diversity
IEP
Minor
Managerial
& Financial
Accounting*
Finance
Operations
Marketing
Business
Communication
GEs
Business Strategy
Writing 340
GEs
Minor
Business
Electives
IEP
Data Analysis for
Decision Making
* Designates foundational course
MARSHALL LEARNING OBJECTIVES
Our graduates will:
• Have an understanding of the key business areas and their interplay to effectively manage different types of modern enterprise.
• Have a global mindset demonstrating an understanding of the interplay of local, regional, and international markets, and economic, social and
cultural issues.
• Demonstrate critical thinking skills, decision-making, and problem-solving abilities to strategically navigate complex demands of business
environments.
• Demonstrate leadership skills aspiring to be informed, sensible, future-oriented leaders and innovators.
• Demonstrate ethical reasoning skills, understand social, civic, and professional responsibilities and aspire to add value to society.
• Effectively communicate in speaking and writing to facilitate information flow in organizational, social, and intercultural contexts.

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