DMS Strategy Nov 2012 V1.1

Report
March 2013
ALCATEL LUCENT ISRAEL
DIGITAL MULTIMEDIA SOLUTIONS
COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
ALCATEL-LUCENT — CONFIDENTIAL — SOLELY FOR AUTHORIZED PERSONS HAVING A NEED TO KNOW — PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
ALCATEL-LUCENT
AT A GLANCE
2,655
TR50
1000+
2012 revenues
€ 14.4 B
CUSTOMERS
Most
Innovative
Companies 2012
patents in
2011
29,133 active
patents
2011 Adjusted
operating
margin
3.9%
(NETWORK OPERATOR)
1M+
7 Nobel
prizes
NETWORKS
72,000
employees
100+
130+
countries
nationalities
Collaborate with
2011 R&D/Sales
250+ universities
15.7%
DJSI leader in
Technology
400G IP
DSL vectoring
Carrier cloud
Motive Customer
Experience
2
lightRadio
400G photonic
XRS Core router
ALCATEL-LUCENT ISRAEL
LEADING THE COMMUNICATION MARKET, STRONG R&D PRESNECE
•
Leading technology provider to all communication companies
(IP, Optical Transmission, xDSL (+Vectoring), FTTH, WiFi, Small Cells, Network Management
& Optimization).
•
LTE leadership serving the upcoming major mobile networks upgrades.
•
Works closely with the Ministry of Defense for it’s communication infrastructure.
Alcatel-Lucent Sprint Innovation Presence
Alcatel-Lucent Israel customer
3
COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
ALCATEL-LUCENT — INTERNAL PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
CLOUDBAND BUSINESS UNIT
•THE CLOUDBAND BUSINESS UNIT WAS BOOTSTRAPPED IN ISRAEL IN MID 2011
•THE TEAM IN ISRAEL, INCLUDES THE BU MANAGEMENT, R&D, PRODUCT MANAGEMENT,
SALES AND OPERATIONS
•TEAM INCLUDES PEOPLE WITH BOTH TELECOM AND IT/CLOUD EXPERTISE, MANY ARE
“RETURNING” ISRALIES THAT GAINED EXPERIENCE WORKING FOR OTHER MNCS
ABROAD
SETTING UP BUSINESS LEADERSHIP AND R&D IN ISRAEL DEMONSTRATE ALU’S STRONG BELIEF IN THE
TECHNICAL AND BUSIENSS CAPABILITIES IN ISRAEL
4
CloudBand Description
The Problem
Network Service Providers are looking to transform their business to achieve:
1. Agility – Ability to introduce and grow their services rapidly
2. Operational Simplicity – Planning, deployment, life cycle management
3. Cost Efficiencies – Reduction of HW & SW costs, manual processes and increased asset utilization
4. New Revenue Streams– Cloud services
Our Solution
Disruptive software-based platform that leverages cloud
architectures and network services to enable our customers to:
1. Move relevant network functions to run on distributed scaled-out
cloud platform
2. Provide end to end management, automation and E2E cloud
infrastructure
3. Differentiate cloud service offerings leveraging the network for
new revenues
CloudBand
Management System
Target Markets
1. NFV(Virtual Telco): Virtualization of network functions for business agility
and operational simplicity
2. Carrier Public Cloud: New revenue-generating cloud services targeted at
enterprises and consumers
CloudNode
Carrier PaaS
5
COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
ALCATEL-LUCENT — CONFIDENTIAL — SOLELY FOR AUTHORIZED PERSONS HAVING A NEED TO KNOW — PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
DMS BUSINESS SNAPSHOT
HEADQUARTERS:
 HAIFA, ISRAEL
BACKGROUND:
 BASED ON ACQUISITION OF THE ISRAELI (HAIFA) STARTUP, MOBILITEC, IN 2006
EMPLOYEES:
 120 ( 75 ISRAEL )
 THE TEAM IN ISRAEL, INCLUDES THE BU MANAGEMENT, R&D, PRODUCT MANAGEMENT, SALES
AND OPERATIONS
OVERVIEW:
 THE ALCATEL-LUCENT DIGITAL MEDIA SOLUTIONS (DMS) IS A MULTI-TENANT CLOUDBASED TECHNOLOGY PLATFORM DESIGNED TO DELIVER INNOVATIVE CONTENT
SERVICES FOR CONSUMERS AND ENTERPRISES.
 BECAME THE WORLDWIDE LEADER OF DIGITAL MEDIA SERVICES INCLUDING THE WORLD
LARGEST TIER-1 TELCOS
KEY CUSTOMERS:
Mobile
Nigeria
6
EVOLUTION OF DIGITAL CONTENT MERCHANDIZING
Mobile App Stores
Enterprise Mobile Content
Multi-content stores
WAP Content Store
IPTV VOD Store
Ringtone store
Mobilitec Founded
2000
2005
eBook Store
E-Campus stores
Acquired by ALU
2007
2009
2010
7
2011
2012
2013
THE COMPLETE DIGITAL MULTIMEDIA SOLUTIONS PLATFORM
SOLUTIONS
PLATFORM
DISCOVERY
Enables user-specific,
contextual, social, and
interactive discovery, and a
search experience tailored to
device being used.
DELIVERY
Optimizes delivery to any
device with support for video
transcoding/DRM, downloads
and streaming and personal
media lockers.
PAYMENTS
Supports flexible payment
mechanisms including rent,
buy, loan, ad-sponsored,
subscriptions, bundles,
discounts and in-app billing
CONTENT
MANAGEMENT
Ingests content, defines metadata structures, manages
catalogs, and leverages tools and
APIs for service creation.
SUBSCRIBER
MANAGEMENT
AND ANALYTICS
Leverages customer activity
to improve user experience.
MERCHANDISING
AND MONETIZATION
Promotes content usage with
tools for marketing,
campaigns, branding, etc…
Multimedia
Content Stores
Enabling users to
discover, purchase
and consume any
digital content.
Enterprise
Mobility
Enterprise private
App and Content
“Stores”. Working
with BYOD.
advanceTV
Augmenting TV
shows, live events
& advertisements
with targeted
content.
eCampus
Give students
access to
curriculum / course
content on any
connected device.
+ Future Solutions …
8

similar documents