Competitive Profile Matrix

Report
GROUP # 3
曾冠瑋 H54006020
陸凱拉 H54017013
李星諭 H54001046
PROFESSOR
KUANG-CHIU HUANG
12/13/2013
Outline
SWOT Analysis
Competitive Profile Matrix
BCG Matrix
Q&A
SWOT Analysis – Strengths
•
•
•
•
Deploying a next generation wireless network
Strong incentives for employees
Only carrier to provide unlimited data plans
Strong Brand Recognition
SWOT Analysis – Weaknesses
• Lack of retaining subscribers has caused an increase in
capital expenditure and market share loss
• Poor LTE coverage
• D/E ratio much higher than its rivals
SWOT Analysis – Opportunities
• Increasing Demand for Mobile Broadband
• Strategic Alliance with Apple, Google and Microsoft
• Increasingly faster network speeds
SWOT Analysis – Threats
• Global Economic Slowdown
• Competitive pressures from the incumbent players
• Increased legal and administrative expenses
SWOT Matrix
Strengths-S
Weaknesses-W
1. Deploying a next generation
wireless network
1. Lack of retaining subscribers has
caused an increase in capital
2. expenditure and market share
loss
2. Strong incentives for employees
3. Only carrier to provide unlimited data
plans
4. Strong Brand Recognition
Opportunities-O
1. Increasing Demand for
Mobile Broadband
2. Strategic Alliance with Apple,
Google and Microsoft
3. Increasingly faster
network speeds
Threats-T
3. Poor LTE coverage
4. D/E ratio much higher than its
rivals
S1S3O1 Strategies
Deploy a next generation wireless
network to meet the demand for
mobile broadband.
W3T2 Strategies
1. Global Economic Slowdown
2. Competitive pressures
from the incumbent
players
3. Increased legal and administrative
Improve 4G LTE coverage to
compete with incumbent
players.
Competitive Profile Matrix
Competitive Profile Matrix
Sprint is considered weak. Since the average weighted score for
CPM matrix is 2.5, any company´s total weighted score that falls
below 2.5 is considered weak.
As the result show Verizon is dominating on critical success
factors because the total weighted score is high compare to
AT&T and Sprint.
Some points to improve are: coverage, customer base and
financial position.
Competitive Profile Matrix
• Financial Position, in 2013 increase their revenues
• Try to improve coverage
http://www.youtube.com/watch?v=CdLQ7uC7lLI
• Supports Students with New Programs and Services
will improve their customers base.
BCG Matrix
Sprint
Services
Revenues
USA
Voice
$92.4
billion
Data
($94.8
billion
Internet
$39.1
billion
Revenues
Sprint
(millions)
Market
share
Market
Growth
Rate
Relative
market
share
0.7%
-13.5%
31.8%
181
0.19%
-12.6%
8.6%
866
2.2%
-4%
100%
729
Relative Market Share Position
High 1.0
Low 0.0
Medium 0.5
High +20
Industry Sales Growth Rate
Stars II
Question
Marks I
Medium 0
Internet
Cash Cows
III
Low -20
Voice
Dogs
IV
Data

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