Making Business in Brazil (Sociaal-culturele verschillen tussen Brazilianen en Nederlanders kenmerken op het gebied van cultuur en leefgewoonten) Luewton L F Agostinho (PhD) – Wetsus/CEW/Parecer Brazil (Techno Consultancy) Bruno Bastos Sales (PhD) – Wetsus/Parecer Brazil (Techno Consultancy) Outline Introduction Cultural Aspects Why Brazil? Collaboration with Brazil Introduction A Portuguese Kingdom The Portuguese Kingdom in the World Holländish Brazïlie Heritage People Some Brazilian numbers Area: 8.5Mkm2 (205x NL) Pop: 193M p (15x NL) Dens: 22 h/km2 (0.05x NL) GDP: 11.8k$/cap (0.3x NL) Industries in Brazil 7 tips to avoid “cultural conflicts” Have an open mind Personal contact Business is a social activity in Brazil Brazilians are not very strict with time Titles and formalities are welcome Social outfits are appreciated Be prepared for physical contact (kisses, hugs, etc) Why Brazil? 1. Exponential growth; 2. Emerging market opportunities; 3. Slow-but-steady developments; (Matt Davies, FeDex Lating America sales manager) Exports Partners and overall economy The service sector is the largest component of GDP at 67%, followed by the industrial sector at 27.5%. Agriculture represents 5.5 percent of GDP (2011). Brazilian labor force is estimated at 100.77 million of which 10% is occupied in agriculture, 19% in the industry sector and 71% in the service sector. Biggest companies Scientific Collaboration Brazil has more than 2.368 universities. Including centres of excellence like USP, UFMG, IPT, ITA, etc. Financial Support Science without Borders 100.000 Brazilian Bsc. students were sent to Europe and USA 10M$ invested to bring highly educated professionals to Brazil. Outlook Brazil is a very multicultural country Be open mind Technology is a great market The 6th economy in this planet Scientific collaboration Muito Obrigado!