American Legion Baseball ...more than just a game

Report
Our History
A winning tradition since 1925
 Over 10 million players have played American Legion Baseball
 Over half of professional baseball players played American
Legion Baseball
 55 American Legion Baseball players went
on to the Baseball Hall of Fame
Today’s winners
 The American Legion Baseball Player of the Year is honored
each year at the Hall of Fame Game
 The American Legion Baseball National Championship team is invited
and honored at a game during the Major League Baseball World Series.
Winning moment
American Legion
National
Championship
team is honored
by Major League
Baseball prior to
Game 1 of the
2010 World
Series. Baseball
Hall of Famer
Frank Robinson
presents the
award.
Community Involvement
American Legion youth programs and relationships
 The American Legion High School Oratorical Scholarship Program:
A Constitutional Speech Contest
 American Legion Boys State and Boys Nation Programs
 The American Legion Junior Shooting Sports Program
 The American Legion Child Welfare Foundation
awards $600,000 annually.
 Major contributor to the Children’s Miracle Network
 Membership in U.S.A. Baseball
 Member of the U.S. Olympic Committee
 Leading expert on Flag Etiquette
Veterans helping Veterans
The American Legion is the largest veterans
organization in America
 Disabled veterans and all veterans in need receive support
and assistance from our many programs
 Operation Comfort Warrior program provides non-governmental aid to
troops. Comfort items such as phone calling cards, iPods, laptops,
personal DVD players and sweat pants help troops around the world.
 Members meet and greet veterans returning home from
Iraq and Afghanistan
 Sponsorship and support of programs to help veterans
find jobs and start businesses
The American Legion
Youth Programs by the numbers
 2.3 million members
 14,000 American Legion posts around the world
 5,000 American Legion Baseball teams
 2,500 Little League, Pony League and Babe Ruth League teams are
sponsored by their local American Legion posts
 2,400 Boy Scout Troops are sponsored by a local American Legion post
Graduate of the Year
The Baseball Graduate of the Year is an award presented to American Legion
Baseball Alumni who demonstrates outstanding community involvement
2011 Corey Hart, Milwaukee Brewers
2010 Brandon Inge, Detroit Tigers
2009 Lyle Overbay, Toronto Blue Jays
2008 Justin Verlander, Detroit Tigers
2007 Chris Carpenter, St. Louis Cardinals
2006 Albert Pujols, St. Louis Cardinals
2005 Scott Rolen, St. Louis Cardinals
2004 Darin Erstad, Anaheim Angels
2003 Jeff Bagwell, Houston Astros
2002 Luis Gonzales, Arizona Diamondbacks
2001 Todd Stottlemyre, Arizona Diamondbacks
2000 Chipper Jones, Atlanta Braves
1999 Steve Finley, Arizona Diamondbacks
1998 Tony Gwynn, San Diego Padres
1997 Mo Vaughn, Boston Red Sox
1996 Paul Molitor, Minnesota Twins
1995 Bob Tewksbury, San Diego Padres
1994 Gregg Maddux, Atlanta Braves
1993 Billy Swift, San Francisco Giants
1992 Terry Steinbach, Oakland A’s
1991 Sid Bream, Atlanta Braves
1990 Harold Reynolds, Seattle Mariners
1989 Alan S. Trammell, Detroit Tigers
1988 Roger Clemens, Boston Red Sox
1987 Don Mattingly, New York Yankees
1986 Dale Murphy, Atlanta Braves
1985 Jeff Reardon, Montreal Expos
Graduate of the Year
The Baseball Graduate of the Year is an award presented to American Legion
Baseball Alumni who demonstrates outstanding community involvement
1984 Ryne Sandberg, Chicago Cubs
1983 Andre Thornton, Cleveland Indians
1982 Jim Sundberg, Texas Rangers
1981 Gary Carter, Montreal Expos
1980 George Brett, Kansas City Royals
1979 Mike Flanagan, Baltimore Orioles
1978 Ron Guidry, New York Yankees
1977 David Winfield, San Diego Padres
1976 Rick Monday, Jr., Chicago Cubs
1975 Carlton Fisk, Boston Red Sox
1974 Wilbur Wood, Chicago White Sox
1973 Johnny Bench, Cincinnati Reds
1972 Al Kaline, Detroit Tigers
1971 Steve Carlton, St. Louis Cardinals
1970 Dave McNally, Baltimore Orioles
1969 Harmon Killebrew, Minnesota Twins
1968 Mickey Lolich, Detroit Tigers
1967 Carl Yaztrzemski, Boston Red Sox
1966 Frank Robinson, Baltimore Orioles
1965 Eddie Fisher, Chicago White Sox
1964 Brooks Robinson, Baltimore Orioles
1963 Warren Spahn, Milwaukee Braves
1962 Bobby Richardson, Ney York Yankees
1961 Stan Musical, St. Louis Cardinals
1960 Ted Williams, Boston Red Sox
1959 No award was made
1958 John Lollar, Chicago White Sox
Hall of Fame Players
Yogi Berra
touches home
plate during the
1942 Regional
Tournament in
Hastings,
Nebraska
Hall of Fame Players
Legion Baseball Alumni inducted into the National Baseball Hall of Fame
2011 Roberto Alomar,
Bert Blyleven
2010 Joe Gordon, Whitey Herzog
2009 Jim Rice
2008 Dick Williams
2007 Tony Gwynn
2006 Bruce Sutter
2005 Wade Boggs, Ryne Sandberg
2003 Paul Molitor
2003 Eddie Murray, Gary Carter
2001 Dave Winfield
2000 Sparky Anderson,
Carlton E. Fisk
1999 Robin Yount, George Brett
1997 Phil Niekro, Nellie Fox
1996 Jim Bunting
1995 Richie Ashburn
1994 Steven Carlton
1993 Reggie Jackson
1992 Gaylord Perry
1991 Tom Seaver, Rollie Fingers,
Hal Newhouser
1990 Jim Palmer, Joe Morgan
1989 Carl Yastrzemski,
Johnny Bench
1988 Willie Stargell
1987 Jim “Catfish” Hunter
1986 Bobby Doerr
1985 J. Hoyt Wilhelm
1984 Pee wee Reese, Donald
Drysdale, Harmon Killebrew
1983 Brooks Robinson, George Kell
1982 Frank Robinson
1981 Bob Gibson
1980 Al Kaline
1978 Eddie Mathews
1976 Bob Lemon, Robin Roberts
1975 Ralph M. Kiner
1973 Warren Spahn
1972 Lawrence (Yogi) Berra,
Early Wynn
1970 Lou Boudreau
1969 Roy Campanella,
Stan F. Musial
1968 Joseph M. Medwick
1966 Ted Williams
1962 Bob Feller
Scholarships
Since 1996
 The American Legion has awarded on average $25,000 annually
to a “Player of the Year” from each state.
Since 1986
 American Legion Leadership award. Eight $1,000 scholarships
to Regional Players and $2,000 scholarship to American Legion
Player of the Year.
 George W Rulon Award winner invited to the National Baseball Hall
of Fame Game.
Internet opportunities
 1,087,100
Average monthly
page views for
entire website
 310,208
Yearly page
views for Baseball
home page
 410,195
Yearly page views
for the baseball
administration
page (coaches
registering teams)
Internet opportunities
 135 Games scored live
 Live Regional and
World Series coverage
2010 World Series Webcast opportunities
 104,690 unique
viewers
 187,575 visits
 30.79 minutes per
viewer
 3,224,007 viewer
minutes
E-newsletter opportunities
The American Legion Dugout
 Distribution: 10 times during
The American Legion Baseball season
 Circulation: 5,500
 Audience: Mostly coaches
The American Legion Online Update
 Distribution: Promotes top stories within
the Legion’s electronic portfolio 49 weeks
of the year
 Circulation: 270,000
 Audience: Individuals interested in receiving
American Legion news and program information
Print publication opportunities
The American Legion Magazine
 Distribution: a monthly publication covering
general interest topics as well as topics relative
to The American Legion and its programs
 Circulation: 2.3 million
 Audience: Members of
The American Legion
The American Legion Dispatch
 Distribution: Monthly tabloid-style newspaper
 Circulation: 18,000
 Audience: Local, state and national leaders
of The American Legion
Other marketing opportunities
Annual Scholarship Title Sponsorship
 $22,000 awarded annually (based on interest earned)
All Academic Team Scholarship Title Sponsorship
 $20,000 to be awarded
Webcast of World Series games
Live Scoring presence during Regional Tournaments
Mailing lists
 5,000 teams
 15,000 coaches
Other marketing opportunities
Presence on American Legion Baseball
landing page at www.legion.org
Link to Diamond Sports
Exposure in the National Baseball Rulebook
Attend American Legion World Series and
help select scholarship winners
Announce winners at Home Plate Ceremony
Announce winners during Webcast
Diamond Plaques presented to each scholarship winner

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