Project made by Jérémie Brun
For COMP 1631
Winter 2011
Table of content
 Introduction
 Facts
 Founder
 The Birth of ATI
 Products
 Ruby
 Competitors
 Fusion
 References
ATI Technologies Inc. was found in
1985 (as Array Technologies Inc.).
Kwok Yuen Ho. Although it’s main
products are graphics processing
units, ATI also makes :
• Personal computer platforms and
• Multimedia and digital TV products
• Console Graphics products
• Handheld chipsets
• High performance computing
 ATI is a subsidiary of AMD
 It’s main headquarter is located in Markham,
 The president of the company is Adrian Hartog
and the vice president is Rick Bergman.
 It is a semiconductor type of industry.
 In 2006, AMD acquires ATI to create a new,
innovative processing powerhouse.
Ho, ATI’s founder was born in 1950 in
China to a wealthy family. However, his
family became poor. Ho spent his early years
in life peddling vegetables. His father had to
go work in a factory in Hong Kong, sending
money to his family when he could. In 1962,
the family was together again in a one-room
flat in Hong-Kong.
Kwok Yuen
He attended National Cheng Kung
University and graduated from there with a
bachelor’s in Electrical Engineering in 1974.
He had several jobs related to his field of
studies such as Control Data Systems, Philips
Electronics, and National Semiconductor. He
then went on to be general manager at
Wong’s Electronics Co. Ltd., a pc
manufacturing and assembly house. He then
immigrated to Canada in 1984, where he
had trouble finding a position comparable to
what he had in Hong-Kong.
The birth of ATI Technologies
 With the help of two other Hong-Kong immigrant,
Benny Lau and Lee Lau, Ho started the company
focusing on graphic cards.
 They had trouble at first, with only their life savings
for money and no computer manufacturers were
willing to make business with them. After three
months, the had no more money.
 The Overseas Union Bank of Singapore loaned
them 300,000$ but was later increased to 1.5
The birth of ATI Technologies
 Their company was still in trouble. They needed
one design to be able to continue to run the
 Their first big break came later on in the year
when Commodore signed on. They were
ordering 7, 000 chips a week. They began to
make profit and by the end of the year, ATI had
10 million in revenues.
 Graphics processing units: ATI has had a number of
graphics processing units. Its most recent is the Radeon
series. It first launched in 2000 and was made for
consumers who wants 3D accelerator add-in cards. ATI
is currently working on EyeFinity and EyeSpeed. EyeFinity
consists of 6 monitors connected together to allow
surround-screen panoramic. EyeSpeed allows you to
experience games with true-to-life actions.
 Personal computer platforms and chipsets: The first
chipsets ATI invented was IGP 3x0, Mobility Radeon 7000
IGP. It included a DirectX 7-level 3D graphics processor.
Their latest products are the AMD 800 chipset series.
 Multimedia and Digital TV Products: ATI has a All-inWonder series which is a series of multimedia graphics
cards that incorporates TV tuner and Radeon graphics
cards all in one. This was discontinued but later
relaunched as All-In-Wonder HD in 2008.
 ATI also made TV tuners and a wireless remote control
series for ATI multimedia products.
 Console graphics products: One of ATI’s console
graphics products is Flipper. This contains a 3D
accelerator developed by ArtX. Flipper is used in the
Nintendo GameCube. Another product of ATI is Xenos,
which is used in Microsoft's Xbox 360. The third product is
Hollywood. Hollywood is part of the Nintendo Wii.
 Handheld chipsets: The first handheld chipset by ATI,
called Imageon, was introduced in 2002. It brings 2D
and 3D graphics to handheld devices, like cellphones.
Their second product, called Imageon TV, was
announced in 2006. Imageon TV allows handheld
products to receive digital broadcast TV signals.
 High Performance Computing: Started with ATI
Firestream, but later rebranded as AMD Stream
Processor. It utilize the stream processing concept,
together with Close to Metal hardware interface.
ATI’s fictional character : Ruby
In 2003, ATI was working on a demo to show the public just how
much their graphics hardware were strong and they needed a
story to prove. Ruby came along in the picture.
In order to developed storyboards for the plot and
script, ATI worked with their own FireGL workstation
graphics accelerators and Alias Maya 3D graphics
software. They also collaborated with RhinoFX.
 To make Ruby look as human as possible, they held
auditions. The actors auditioning had to perform martial
arts moves that would be digitized through a capture
 Working with the motion capture data, animators began
to rig skeletons to represent the story’s characters.
ATI’s competitor : NVidia
ATI and NVidia have been competitor for a long period of time.
Although NVidia has been known for better prices, ATI provides
better quality graphics cards. Another big difference is that ATI’s
graphics cards are used in Microsoft's Xbox 360 while NVidia's
graphics cards are used in Sony’s PlayStation 3.
In 2006, Advanced Micro Devices(AMD) took over ATI and
merged the two companies together. It still remained AMD but
with ATI’s technology in their products. They called their first
product Fusion. They merged a CPU and GPU on some of their
chips, thereby eliminating the requirement of a Northbridge chip
completely from the motherboard. In august 2010, they
announced that they will retire the ATI brand and go only with

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