DreamFar High School Marathon

RunOurCity 全城街馬
October 2013
We Are an NGO Focus On
- Sharpening teenagers’ body & mind
- Engaging community through street running
- Promote positive marathon spirits
Note: RunOurCity Foundation is currently in application of Ltd by guarantee and section 88 charity status
Founded by Experienced Social Entrepreneurs & Runners
Professional profile
Running experience
Currently Operating partner of Bain Capital
Asia; Previously MD of Global sourcing &
supply chain of Esquel Group.
Completed Trailwalker
1 of 3 Founders of 30s Group; founding
Director & Honorary advisor of SVHK
Completed 3 marathons in Tokyo, Brighton, & San
Completed 250km self supported Gobi March
MBA Harvard University
Currently executive in the Regal Hotel Group;
Previously General Sales Manager of San
Miguel; ~20 years in advertising, sales &
Completed >10 times Trailwalker
Completed 250km self supported Gobi March
Completed >15 marathons worldwide
Founding member of SVHK
Completed Sundown 100Km in Singapore
Doctoral candidate of HKPU; MBA University
of Adelaide;
Currently Founder and CEO of SVHK;
Previously Head of strategy of a listed
Completed >10 times Trailwalker
Honorary fellow of City University 2013;
Young Global leader of World Economic
Forum 2012; Top 10 outstanding young
person HK 2011
Completed ~10 Hong Kong marathon
Completed 250km self supported Gobi March
First HK resident to finish North Pole marathon
Completed Sundown 100Km in Singapore
What Are We Running For?
Through street running…….
…..We promote the marathon spirit
Build physique
Positive attitude
Can-do spirit
Community connectivity
Strengthen self confidence
Focus will & mind
Street running is easy, fun & cool
Two Prong Approach
School Program
Community 10km marathon
8 weeks to train teenagers
A goal for school programs
Volunteers from corporate,
university and alumni to
broaden students’ social
Engage community with
volunteers, audiences & fun
All costs covered
Pilot started with 8 teenagers
in Holland Hostel, Kwun
Tong on Sept 30
Raise fund & awareness for
community NGO
Raise awareness for the
To build positive momentum in the society!
The 8 Weeks School Program
Street running to know our
Fun & community
In school or stadium
Recording own running
Task games thro’ running,
Core muscles training
Know each other games
Basic stretching to avoid injury
Alignment & breathing
Speed and endurance training
Week 1
Body & Mind Training
Week 8
No elitism, but to learn, enjoy and eventually sustain running
as part of life for everyone!!!
How Does It Work?
What we provide
What we need from school
Detail program design
Recruit 10-15 voluntary
students for each program
2-3 volunteers from
corporate or university
Recruit Alumni who can help
as volunteers
Required transportation
Small souvenir for
Confirm logistics (e.g. day of
the week, time and etc.)
Consent from parents
The program builds students’ physique and their social
network through corporate & alumni participation
Other Countries’ Example - SRLA
Students Run LA
Students Run LA (SRLA) is a school-based mentoring and physical fitness program for at-risk middle and high school students in the Los
Angeles area. The mission of Students Run LA is to challenge these students to experience the benefits of goal setting, character
development, adult mentoring and improved health by providing them with a truly life-changing experience: The training for and
completion of the ASICS LA Marathon. Students who participate in SRLA learn to set and achieve goals, make new friends and become part
of a team, and gain leadership skills.
Each year, SRLA bring hundreds of middle and high school students to the ASICS LA Marathon, and each year, more than 95% of them
complete the entire 26.2-mile course. In March 2013, 99% of the 3184 SRLA runners completed the ASICS LA Marathon.
Each year the majority of seniors who complete the Marathon with SRLA graduate from high school. In June 2013, 99% of the 693 SRLA
seniors who completed the marathon with SRLA graduated from high school and 95% of them plan to go to college or university in
September 2013.
In our 24-year history, SRLA has served more than 51,000 students in the greater Los Angeles area. SRLA is fortunate to have the help of
more than 500 volunteer teacher/leaders who work closely with the students to help them succeed. And these students repeatedly tell us
that, after participating in SRLA, they know that they can succeed, saying, “If I can complete a marathon, I can do anything!”
The program kicks-off in September and every month the students participate in community races throughout Los Angeles. They start with a
5K kick-off event in September, and then progress to a 10K, a 15K, two half marathons and an 18-mile run, which are intended to safely
train and prepare them to run the ASICS LA Marathon the 3rd Sunday of March each year.
Other Countries’ Example – DreamFar High School Marathon
DreamFar High School Marathon
Dreamfar High School Marathon (DHSM) is New England’s first high school marathon training program.
We are a Greater Boston-based program that teaches high school students that anything is possible, even
completing a marathon. With hard work, perseverance and guidance from dedicated mentors, our
runners realize their potential as they train for the Cox Providence Marathon.
DHSM is modeled after the wildly successful Students Run LA program. The inaugural team was made up
of nine students from Newton South high school. They trained with DHSM to successfully complete the
Cox Providence Marathon in Rhode Island. Over the last four years the program added 1 to 2 new school
and experienced significant growth in student participation each year. To date, over 100 students from
six schools in the greater Boston area have trained for and run the Providence Marathon with DHSM.
Training officially begins in October. Completing one mile is the first of many goals the students will
accomplish. Each school trains in their own neighborhood during the week; starting in December all the
participating schools come together and meet as one team: Dreamfar High School Marathon!
The Proposed Community 10km Marathon – Kowloon East
Date: March 22, 2014 (Saturday afternoon) or March 23, 2014 (Sunday morning)
Time: Saturday 1600-2000 or Sunday 0900-1300
Route: 10km from Lei Yue Mun to Cruise Terminal (details in the next pages)
Foot Traffic - implication for public transportation:
1. Race pack pick up: March 21 Friday & 22 Saturday, >5,000 foot traffic in a
designated location in Kwun Tong
2. Event day estimated runners ~5,000; audiences along the route ~15,000;
participants at Cruise Terminal ~10,000
Crowd gathering points:
1. Lei Yue Mun start
2. 2 water stations along the route
3. Cruise Terminal
Route 1
鯉魚門牌坊  經茶果嶺道(天后廟) 經偉業街 海濱道 (九龍麵粉廠)零碳
天地 九龍灣國際展貿中心 啟德郵輪碼頭 (終點)
Easier for road blockage
Not enough distance requiring a loop run in the Cruise Terminal
Can still engage community along the route
Route 1
Route 2
鯉魚門牌坊 經茶果嶺道(天后廟) 經偉業街開源道 觀塘道 裕民坊
 折返觀塘道 開源道 海濱道 (九龍麵粉廠)零碳天地 九龍灣國際展
貿中心 啟德郵輪碼頭 (終點)
Ideal for community engagement
裕民坊 is iconic for the District, now a great moment for runners and the
community to witness its current and the future changes
Perfect distance
More complexity involved in blocking the road
Route 2
Kowloon East Community 10KM Marathon
Start & Finish
 Starting Arch, backdrop, stage
 Mobile toilet
 Other standard race requirements
 Finishing Arch
 Area for yoga relaxation
 Mini-concert
 NGO/social enterprise and local community booths
 Food stand
Marathon Du Medoc in France
Tokyo Marathon in Japan

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