The digital economy, big data and social media: implications for the practice of management research NEMODE PDW BAM Conference 9-11 September, 2014 Dr Richard Adams, University of Exeter Dr Mark Coté, Kings College London Dr. Albrecht Fritzsche, University of Erlangen-Nuremberg Dr Juan Mateos-Garcia, NESTA Dr Tobias Preis, Warwick Business School Dr Helene Snee, Manchester Metropolitan University Some challenges of big data and social media data for management research • Volume, variety, velocity (veracity) – A whole new mode of engagement with data? • Limitations of working with big data/social media data – Is big data universal data? • Research ethics – Do we need to reconsider our approach? • Researcher skills profile – Who needs help implementing a computational approach to their research? • Theory versus data mining – What is the role of theory in the big data/social media data context? • Presentation of findings – What is the life expectancy for the dominant dissemination paradigm? Discussion topics • Scholars may require a variety of different types of support in order to meaningfully integrate new practices into their research: what would be appropriate? – conceptual help in understanding how digital research activities and methodologies can be thoughtfully integrated into your research – technical support for implementing digital research activities and methodologies • (How) can big data/social media data be used as a resource for social scientists? • What can be the unique contribution of social scientists in an era of big data and social media data? • How do social scientists react to the mass of social data being generated, gathered and used by others?