Texas Parking & Transportation Association PayByPhone at Galveston Seawall Diane Burgess, Senior Sales Manager DISCUSSION TOPICS • Problems at Seawall • Solutions • Implementation • Enforcement About PayByPhone • Founded in 2001 in Vancouver, Canada • Recognized leader in mobile parking payments in USA, Canada, UK & France: San Francisco, Miami, Seattle, Dallas, New York Vancouver, Ottawa, London, Paris • C. 7.5 million registered users: Over 100,000 new users added every month 120 million payments processed in parking • Continued development: API to allow non parking payments Les Taxis Bleus (2nd largest taxi co. in Paris) 22.5m transactions in 2013 The Parking Industry (USA) – our estimate of the market • Estimated market: 4.5bn parking sessions; $22bn per year • Over 70 cities with 250,000 plus people & 10,000+ parking spaces; there are more than 40,000 parking facilities in the US • Long term potential to capture 75% of market via mobile payments • Translates to 1.7bn transactions p.a. • The top 5 states generate 51% of industry revenue: California; New York; Texas; Florida; Illinois Project Background Galveston Seawall Parking • Free Parking before 2013 • Revenues to Fund Amenities - Bathrooms and Sea Showers • Planners estimate the project would earn $1.55 million. Problem • City had not previously charged for Parking at the Seawall • Merchants voiced concerns about charging for parking • Costs to install Parking Meters would have run into millions Solution • Installing PayByPhone signage and educating parkers • Drivers offered a convenient cashless option – at no cost to the city • No expensive hardware • Immediate Revenue for City Implementation • Unique PayByPhone ‘Location #’ • Pay via smartphone app or IVR • Enforcement Integration: time paid is displayed on the enforcement officer’s handheld device • $0.35 convenience fee per transaction • PayByPhone is both a producer of transaction data & a consumer of rate update data Enforcement • Using Local Police Force • LPR Enforcement Technique • Success or Incomplete? The Launch “In 160 days, more than 50,000 successful transactions have taken place on Seawall Boulevard during an end-of-season time period. Additionally, the use of the PayByPhone for Parking option has skyrocketed for downtown parking.” – Lewis Rosen Mayor, City of Galveston, Texas The Ugly $0.25 Convenience Fee • Added to the price of parking The Bad Changing Habits • People are not used to paying • Most consumers only learn about PayByPhone at the sign • Trusting the system: ‘How does the officer know I’ve paid?’ The Good – Galveston loves it Massive uptick in revenue for Galveston • 34,000 new users in first three months with PayByPhone • $230,000 parking revenue as of February 2014 • 62,000 PayByPhone transactions as of February 2014 • 100% of Galveston’s Seawall parking revenue is from PayByPhone transactions The Good – consumers love it • In spite of the convenience fee, users LOVE the service • Favorite features include: Text message reminder before meter expires Ability to add more time without returning to the meter Online & Email receipts (for T&E) Managing multiple vehicles on a single account – corporate & fleet Next phase: In-app messaging & advertising • messages can be triggered by parking or sent to all users • can be configured to a specific area or location • offer content can be intelligent, based on previous responses Questions? “We feel great accomplishment in seeing this parking plan launch,” “This project has been complex and is the culmination of many staff hours and cooperation. We worked diligently to find the best solution and carry out the wishes of our voters and look forward to realizing the Seawall improvements in the future.” - commented Galveston Police Department Chief Henry S. Porretto.