Gartner User Guide for Academic

Report
Gartner User Guide for Academics
Teachers
Researchers
Students
Grenoble Ecole de Management
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Snapshot of the principal Gartner
Researches
Magic Quadrants
MarketScopes
 Easy-to-understand summaries of complex
ideas
 Extensive in-depth qualitative and quantitative
analysis
 Based on extensive testing
 Dynamic, continually refined frameworks
Hype Cycles
Vendor Ratings
Market Forecasts
1
Market Share
Example of Researches: « Social
Software »
Implications,
Scenarios and
Case Studies
Concepts defined
Research
Technologies and
Vendors
The Six Core Principles of SocialMedia-Based Collaboration
Top Use Cases and Benefits for
Successful Social CRM
Defining A Social Media Strategy:
Identify Audience and Engagement
Turn Information Into Insight With
Social Analytics
Maturity Model for Enterprise
Collaboration and Social Software
Case Study: Social CRM: How a
$5,000 Investment in Social CRM
Yielded $440,000 in Sales
Social Software Vendor References
Show the How and Why of Adoption
Case Study: Social Initiative
Dramatically Improves a Company's
Customer Support and Profitability (2)
Hype Cycle for Business Use of Social
Technologies
Avoid Five Critical Failures in Social
Media Projects
Social and the Nexus of Forces:
Supporting People's Interactions
Dealing With 'Stay-Behinds:' How to
Encourage Social Software Usage in
Conservative Organizations
A Concise Guide to Freemium Social
CRM Offerings
Magic Quadrant for Social Software in
the Workplace
IBM's Social Business Strategy in Its
Second Year
Portal, Contents & Collaboration Summit (19-20 Septembre, London)
Events (nonincluded)
Symposium/ITXpo (5-8 Novembre, Barcelona)
Cloud, Mobile, Social and Information Converge: Cool Vendors 2012 (25 Juillet 2012)
Webinars
Rethink Communication and Collaboration in the Social Network Age (30 Aout 2012)
User Experience Design: From Web to Mobile to Social (5 Septembre 2012)
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Example: Hype Cycle for Social Software
Hype Cycle:
A hype cycle gives
you an overview of
how a technology or
application will evolve
over time.
Each technology on
the chart is linked to a
detailled definition and
an explanation on its
position on the cycle.
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Exemple: Magic Quadrant for Social CRM
Magic Quadrants
A magic quadrant is a visual snapshot of
a market’s direction, maturity and
participants. It depicts markets in the
middle phases of their life cycle by using
a two-dimensional matrix that evaluates
vendors based on their completeness of
vision and ability to execute.
Each point on the matrix is linked to a
definition and an explanation about its
position.
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Example: Market Share for CRM Software
Total Software Revenue and of the 10 Leading CRM Vendors, 2010-2011 (Millions
of Dollars)
2010
2011 Share (%) 2010 Share (%) 2011
SAP
1,998.7
2,324.8
18.9
19.3
salesforce.com
1,476.3
2,006.5
13.9
16.7
Oracle
1,749.3
1,918.2
16.5
16.0
Microsoft
793.3
901.0
7.5
7.5
Amdocs
408.5
434.1
3.9
3.6
Adobe
310.4
425.9
2.9
3.5
IBM
223.1
358.4
2.1
3.0
SAS Institute
307.3
344.8
2.9
2.9
Cegedim
218.7
232.3
2.1
1.9
RightNow Tech
Others
Total
147.4
187.4
1.4
1.6
2,950.3
2,883.3
27.9
24.0
10,583.2
12,016.4
100.0
100.0
CRM Software Market Share by Region, 2011
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Market share
Allow you to access qualitative
and quantitative data to analyse in
depth the studied market.
Total CRM Software Revenue Forecast, Worldwide, 2009-2016
Gartner User Guide for Academic
How to optimize your search?
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Portal Presentation
Intuitive Research
Bar
Alerts setting
Browse by topics
Next events
Latest news,
research and reports
Browse by themes
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Search operators
•
Gartner Research Engine works as Google do.
•
The <Space> character defaults to “OR”
Operator
USE
Function
AND
Cloud AND Storage
Retrieves records containing all words listed
OR
Cloud OR SaaS
Broad search containing any of the words listed
NOT
Mobile NOT Laptop
Find entries that do not contain the word following NOT
“”
“Cloud Computing”
Search for words as a complete term
()
Social AND (Cloud OR SaaS)
Groups words or phrases for use with multiple operators
NEAR
Library NEAR Universities
Find words within 10 words of each other
BEFORE
CRM BEFORE Payroll
Find words in a relative order
AFTER
SAP AFTER Payroll
Find words in a relative order
*
Patent*
Truncation (wildcard), all forms of a root word
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Snapshot of the Result Page
Filter Zone
Check to include
Research older than
12 months
Research’s Title
Authors
Research Summary
Related Topics
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Tips: optimize your search
You can optimize your search of relevant
documentation using the following tips:
Query 1
Research 1
Query 2
1. Use the « Search Bar » checking « Include
Archive Research » for more extensive results
2. Keep an open-mind about terminologies and
vocabulary used by Gartner. It can sometimes be
very different from that used by the user.
3. Read and use the documents and definition
found in order to refine and improve your next
query.
100% Match & Results
4. Use the « Recommended Reading » and « Click
To Browse » to navigate among the 10,000+
Research and get better results
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