Rogers Communications Inc. November 24, 2010 Michael Masotti Ana Maria Cubillos-Torres Vincent Galland Celine Chesnais Edouard Ringuet Today’s Presentation Company overview and historical position External challenges and competition Internal capabilities and challenges Adopted strategic direction and why/how it impacts Rogers Where Rogers is going and why? growth alternatives implementation Black swans Brief Overview Year 2009 ROE ROA Net Income Rogers 34.59% 8.68% $1.5 Billion BCE 11.48% 4.29% $1.6 Billion Telus 13.23% 5.21% $1 Billion Market Share in 2009 29.62 % 38.59 % 31.24 % Over the past 3 years: -Sustainable and growing financial trend for Rogers -Competitors’s difficulty to maintain regularity in their figures - Almost unchanged market position for those 3 leaders. Rogers BCE Telus History 1900-1939: E.S.Rogers, a pionner in Canadian telecommunication industry: 1921: Ted Rogers participated in a contest sponsored by the American Radio Relay League, and was the only Canadian succesfull in sending a signal to a small town in Scotland. 1924: Rogers invents the world's first alternating current (A/C) tube which allows radios to operate from regular household electricity rather than batteries, eliminating the need for recharging, and allowing a clearer sound from the radio. 1928: Rogers Batteryless Radios merged with Majestic Electric Radios, a leading radio manufacturer in Chicago in 1928. 1931: Obtains the first experimental television license in Canada. History After 1960, the family business is revived by Ted Rogers Junior After Rogers Sr’s death in 1939, Rogers Radios were managed by his wife and business partners. 1960-1973: Roger Jr buys CHFI, acquires Bramalea Telecable, and efficiently enters the cable market, due to the great succes of those latter. Launches “cable TV converter in Toronto”, providing more channels for its customer. 1979-1981: Rogers goes public, after acquiring Canadian Cablesystems, and enters the US market with different acquisition and franchises strategies. 1985-1989: Launches its first cellular service with Cantel (former Rogers Wireless), formation of Rogers Communication Inc., becomes largest video rental stores in Canada with Rogers Video, and finally all its US cable assest for $1billion to invest in wireless sector. 1991-1999: Rogers continues to diversify and strenghten its portfolio, a pay-per-view cable,first all-news radio station in Canada (680 news), Rogers Cablesystems launches Digital Cable Television service – offering more channels and enhanced services to subscribers. Microsoft, AT&T and British Telecom invest in Rogers. History The years 2000: Major moves that maintained Rogers as leader of the market. 2000-2003: Rogers acquired Cable Atlantic for $151.8 million, after it was out-bid by Quebecor for the purchase of Videotron. Acquires control of Sportsnet from CTV renamed Rogers Sportsnet, launches HDTV, GSM network, video on demand… 2004: Rogers buys back AT&T's interest (34%) in Rogers Wireless for $1.8 billion, $1.6 billion deal to purchase wireless provider Microcell (Fido). Rogers became Canada's largest wireless operator and only GSM provider. Rogers Communications repurchased the shares of Rogers Wireless that were publicly held and proceeded to take the company private. 2005-2010: More acquisitions of TV channels across Canada, magazines, sports team launches the Apple revolutionnary iphone in 2008. Ted Rogers passed away the same year, Alan Horn becomes acting CEO of Rogers Communications Inc., as well as retaining Chairman duties.In 2009 Nadir Mohamed becomes President & CEO of Rogers Communications Inc.