BFG Master - Workplace Futures Conference

Report
WORKPLACE
FUTURES
Coffee Break
THE CRYSTAL
February 12th, 2012
FMA Spring Golf Day – Goodwood Golf Course – 30th May 2013
To book your place see Dave Hurrell – Only a few places remain
Costs per fourball is £600 + vat, Cost per single player is £150 + vat.
Raising the Bar:
Enhancing the Strategic Role of Facilities Management
@ Workplace Futures 2013 #WF13
Tuesday 12th February
With thanks to RICS Research:
http://www.rics.org/uk/knowledge/research/research-reports/
Johnny Dunford; Global Commercial Director http://rics.org
© Copyright 2012 Occupiers Journal Limited. All rights reserved.
Paul Carder; Global Managing Director
Occupiers Journal Limited; http://occupiersjournal.com
12th February 2013
Who are we?
Johnny Dunford
Global Commercial Director,
London, UK
Paul Carder
Founder/Managing Director
Editor, Work&Place
Hong Kong / UK
RICS Research Reports
http://www.rics.org/uk/knowledge/
research/research-reports/
© Copyright 2012 Occupiers Journal Limited. All rights reserved.
RICS & OJL – a global perspective
=
© Copyright 2012 Occupiers Journal Limited. All rights reserved.
Raising the Bar (RTB) – “strategic” FM
 Findings from 30+ executive
interviews and almost 400
‘end user’ survey responses
 Outline the core issues of the
ongoing global study
 Ask for your engagement!
 Plus, to increase awareness of
RICS Research Reports
http://www.rics.org/uk/knowledge/
research/research-reports/
© Copyright 2012 Occupiers Journal Limited. All rights reserved.
An Occupier/“End User” Survey
The
Survey:
Occupiers /
end-users
only
n = 357
© Copyright 2012 Occupiers Journal Limited. All rights reserved.
Industry sectors – a good spread
The
Survey:
© Copyright 2012 Occupiers Journal Limited. All rights reserved.
Corporate HQ – globally representative
The
Survey:
© Copyright 2012 Occupiers Journal Limited. All rights reserved.
Is FM “strategic”?
On balance, is FM strategic?
vs.
How does the head of FM
allocate his/her time?
What does it mean to be “strategic”?
© Copyright 2012 Occupiers Journal Limited. All rights reserved.
Context: FM in a Spider’s Web
Critical Links with:







© Copyright 2012 Occupiers Journal Limited. All rights reserved.
the CEO/COO
SBU’s
Finance
IT
HR
CRE
Service Providers
Raising the Bar?
Where is
the bar
set now?
© Copyright 2012 Occupiers Journal Limited. All rights reserved.
Where Does FM Report?
The
Survey:
© Copyright 2012 Occupiers Journal Limited. All rights reserved.
# of employees vs. FM reporting line
© Copyright 2012 Occupiers Journal Limited. All rights reserved.
How Well-Aligned is FM with….?
The
Survey:
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Achieving Alignment
The
Survey:
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Michael Porter: “What is Strategy?”
Generating a competitive advantage
means:
1. Building a unique and valuable position
in the marketplace;
2. Choosing what not to do; and
3. Creating “fit” among a company’s
activities
* Michael Porter, “What is Strategy?” Harvard Business Review, Nov-Dec 1996.
© Copyright 2012 Occupiers Journal Limited. All rights reserved.
“Strategic” FM: some hypotheses
 Alignment with other functions is high
 Facilities design and strategy makes a meaningful
difference to the business
brand image
leveraging people (productivity)
 attracting and retaining talent
 saving money
 enhancing sustainability


 The Head of FM spends 50%+ of his/her time on
business strategy and planning
© Copyright 2012 Occupiers Journal Limited. All rights reserved.
Cause & Effect (e.g. service-value chain)
internal
external
Operating strategy and
service delivery system
Service
concept
Business
results
Loyalty
Satisfaction
Employees
Productivity
& output
quality
Customers
Service
value
Satisfaction
Quality and
productivity
improvements
yield higher
service quality
and lower
cost
•Attractive
value
•Service
designed &
delivered to
meet customer
needs
Loyalty
Profitability
Capability
Service
quality
•Workplace design
•Job design / decision-making latitude
•Selection and development
•Rewards and recognition
•Information and communication
•Adequate ‘tools’ to servce customers
Revenue
growth
© Copyright 2012 Occupiers Journal Limited. All rights reserved.
•Lifetime value
•Retention
•Repeat
business
•Referral
Recommendations
 Think Strategically
 Act Strategically
 Rebuild the FM organization
–and its role in the business
 Outsource as much as possible (maybe?)
 Study ‘cause & effect’ (e.g., service-value)
 Teach the business how to ask for FM
support
© Copyright 2012 Occupiers Journal Limited. All rights reserved.
The research question, now (RTB II)
What do facilities leaders have to
do differently to make FM a more
valued strategic resource?
© Copyright 2012 Occupiers Journal Limited. All rights reserved.
Progress / Next Steps
2012:
• Early highlights presented at CoreNet Global London Summit
• Panel discussion at IFMA World Workplace, San Antonio (2nd Nov.)
• RICS Research launch of ‘RTB’ report (2nd Nov.)
2013:
• Hold additional research workshops
–
–
–
–
–
–
–
–
N. America
S. America
Europe
Middle East
India
Africa
Asia
Australia
(San Francisco, NYC , Toronto)
(Sao Paulo)
(Brussels, Frankfurt, Amsterdam, Zurich, Madrid, London)
(Dubai, Abu Dhabi )
(New Delhi) - possible Mumbai & Bangalore
(Johannesburg) – possible Cape Town
(Hong Kong, Singapore, Beijing, Shanghai) – possible Tokyo
(Sydney , Melbourne)
• Pt.2 report (June)
© Copyright 2012 Occupiers Journal Limited. All rights reserved.
For Further Information
James P. Ware, PhD
Paul Carder
Johnny Dunford
Global Research Director
Occupiers Journal Limited
Berkeley, California
[email protected]
Founder / Managing Director
Occupiers Journal Limited
Cambridge, UK
[email protected]
Global Commercial Director
RICS
London, UK
[email protected]
RICS research:
www.rics.org/research
Website:
http://www.occupiersjournal.com
Blog:
http://www.occupiersjournal.com/blog
Twitter:
http://www.twitter.com/occupiers
http://www.twitter.com/jpwoccupiers
http://www.twitter.com/paulcarder
Linkedin:
search Groups for Occupiers Journal or ‘OJ’
© Copyright 2012 Occupiers Journal Limited. All rights reserved.

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