Scarlett Entertainment- Case Study

Scarlett Entertainment
Global Entertainment Specialists
 Introduction to Scarlett Entertainment
 Company USPs
 Mission & Vision
 Last 12 months at Scarlett
 Company Achievements
 Difficulties
 Support
 Plans for 2014-2015
 Any Questions
Scarlett Entertainment
 We are a global destination entertainment specialist based in
Newton Abbot
 Over 5,000 acts based across the world
 Book entertainment for corporate events, weddings and parties
 Launched in 2009 by brother and sister Ben and Rebecca Marks
Company USPs
 One stop for clients booking global events
 Multi lingual team
 Speed of response- 24 hour proposals
 Logistics- Flights, Visas, Shipping
 Proactive and keeping up with industry trends
Mission & Vision
 To be the World’s leading and largest
entertainment agency
 To represent over 10,000 of the World’s top
 To deliver top quality entertainment for World
class events
Last 12 months at Scarlett
 From 5- 15 staff
 Turnover has doubled year on year
 Number of events increased
 Website visitors has doubled
 Percentage of international business increased to
over 70%
 Waiting list of over 1000 acts to join our roster
Multi Award Winning
Herald Express Business Excellence Exporter of the Year Award Winner 2014
UK Blog Awards Best Event Blog Winner 2014
Middle East Event Awards Best Entertainment Production Shortlisted 2014
Vertical Fashion Show on World’s Tallest Building
We sent our German aerial team into Dubai for the performance
Attracted global media coverage for World’s first on the Burj Khalifa
Contracted by Dubai Government
Spiderman Premiere 2014 in Berlin for Sony
Sent our Lightning Rider in from New Zealand to perform
Jamie Foxx tweeted about our act to 3 million followers
Attracted huge social media coverage
Bahrain Formula One Entertainment
Provided entertainment for Bahrain F1 for 3 years running
Sent teams from across the UK to perform
Provided Children’s Entertainment that attracted Middle East media coverage
A selection of our clients
Car launches for Ferrari, Range Rover, BMW, Lincoln, Ford
VIP parties for Prada, Ted Baker, Tiffany & Co, River Island
Entertainment for TV shows on HBO, ITV, Sky, BBC
Reasons for Growth
 Decision to specialise in global entertainment
 Client focused- excellent service
 Well optimised website and online strategy
 Focus on sales and increasing market presence
 International VAT & Tax
 Currency exchanges & bank fees
 Language barriers & cultural differences
 Entry into China- Communication & Marketing
 Finding staff in the local market
 Copycat Competitors
 Training Partnership & Totnes European School
 UKTI & South Devon Export Network
 Online resources
Plans for 2014/15
Proactive new business strategy
Launch into China
Increase bi-lingual staff
Website relaunch
Speakers division

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