Galaxy Campaign – Presentation – FINISHED

Report
By
Shannon, Ben, Jadine and Matt
Introduction

 The Product
Original, Smooth Milk Galaxy.
Several different sizes, from 42grams to 390grams.
Various flavours, such as Cookie Crumble, Caramel and Caramelised Hazelnut.
 USP
Galaxy chocolate is very unique because of it’s silky texture.
Imprinted ‘G’ on each individual piece.
One of the smoothest in the confectionery industry.
Introduction

 Background
The company is privately owned by the Mars family
Founded by Frank C. Mars in 1911.
Galaxy chocolate was first launched in 1960, in Washington.
In various other countries of the world, such as America and Canada etc., Galaxy
chocolate is also known as Dove.
 Competitors
Galaxy has lots of competition
Similar to other brands in the chocolate industry.
Similar brands that are competition to Galaxy are Cadbury Dairy Milk, Hershey’s and
Milka.
Our Advertisement

 Synopsis:
Our advert revolves around two teenage boys purchasing a Galaxy chocolate bar.
 Our Key Message:
We used males instead of females to reposition the stereotypical judgement that only females
enjoy Galaxy chocolate. After surveying ten males, we found out that eight of them enjoyed
Galaxy chocolate, just as much as women do.
 Previous Advertisements:
In previous Galaxy campaigns, females have been used but we wanted to reposition this
stereotype, so we chose to use males in our adverts instead.
Survey

Do males like Galaxy?
Yes
No
We done this survey to see if males like Galaxy and here are the results!
Our New Advert

http://www.youtube.com/watch?v=yzPIPbl01h4
Target Audience

 Demographic
We are focusing on both males but wanted to show that men can enjoy Galaxy chocolate
just as much as women. They can enjoy luxuries such as Galaxy. Part time jobs too.
 Psychographic – Reformers Seeks Enlightenment
This is typically aimed at higher educated students, who would select good quality and
higher priced products.
Moodboard

The mood board is based on how heavenly galaxy chocolate is. We included angels and
bright, white colours to emphasise this. High quality images were used to make the mood
board stand out and be clear.
Target Audience

How does the advert appeal to the audience?
We have used younger male characters so we are able to reposition the stereotypical
gender that buys Galaxy chocolate.
17 year
old male
20 year
old male
18 year
old male
25 year
old male
Advertisement
Placement

Average Daily Reach
BBC 1
BBC 2
ITV
Channel 4
Channel 5
Advertisement
Placement

Viewing Figures For Emmerdale
6.95
6.9
6.85
6.8
6.75
6.7
6.65
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Advertisement
Placement

Viewing Figures For Food Channels
800,000
600,000
400,000
200,000
0
Food Network
Good Food
Production

Matt Ferrin – Producer
 It was my responsibility to manage the money for the advert. I also have to make
sure that everything in the adverts production is on time and completed to a good
standard.
Matt Ferrin - Editor
 Matts was also the editor. It is the editor’s job to have all the clips and put them into
one advert. I have to choose which clips to use and put them into the order, which
was on the storyboard.
Ben White – Director
 It was bens responsibility to organised the shots taken at what time and where. He
had to decide how it wants the advert to look when shooting by choosing where to
place the camera and what shots to use.
Production

Jadine Charlton – Sound operator
 It was Jadine’s responsibility to record sound for the advert. It’s the sound operators
job to ensure that all the sound is recorded and that there is no background sound.
Shannon Melville – Camera operator
 It was Shannon’s job to ensure that the camera was in correct position and that the
camera angles were matching up to the storyboard images. She needed to make sure
she had enough shot so that the editor had a wide variety of clips to choose from.
Evaluation

 Production Overview
We completed our work to the deadlines set.
Filmed within one day.
Editing took one week to complete.
 Was the production a success?
Production was rated a success.
Struggled at some points.
Adjusted advert ideas.
Evaluation

 What went well?
We managed to complete all of our written work to the deadline set, and were able to
finish our editing, and after a series of trial and error, we finally felt as though we had put
something good together. Chose Matts advert after a group discussion.
 What didn’t go well?
We had to go over our plans several times because our chosen idea didn’t go according to
plan as we were struggling to find a way to put a particular scene into the middle of our
advert.
 What would you do differently?
Think of a more stable idea so that we are able to create a more solid production.

similar documents