APPpresentationSpine

Report
DS MOBILE APP
DePuy Synthes Mobile App
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A single mobile application (app)
that delivers product information for
internal and external use
Application allows for downloading
of content for storage on the device
which allows offline usage
Single, Grouped or Bulk download
of assets
Content sourced from MediaBin
Digital Asset Management System
Update every seven days ensures
most recent content is available
Registration process/ID validation
for Sales Consultant only material
Form completion and submittal with
data and user intelligence
Indexed search of all content
Metrics tool – User and Content
data
DePuy Synthes Mobile App
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SAMM tool for content creation
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Utilize Limelight CDN for public
data, INETU secure server for
internal only documents
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Fully validated SDLC
Development, Validation and
Production environments
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US Launch - Oct. 2010
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International Launch - June 2011
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Incorporated legacy DePuy
content and private Spine users
June 2012
DePuy Synthes Mobile App
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Over 70,000 downloads (US/International), 20,000 activations in two
days following DePuy Synthes company launch
Spine private section access provided to legacy DePuy Spine
employees and Distributors only
Over 1500 registered internal users (450+ Legacy DePuy Spine
users since Day 1)
DePuy Synthes Mobile App
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TILT
Custom Calendar Creation – Public/Internal only Events
3D Models with Rotational Capabilities
Compliance Review Form
Spine/Trauma Sales Central
CODMAN NEURO/Mitek/Biomaterials/Power Tools Sections
Copy or link assets between Airwatch Apps and Public Apps
Testimonials
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“I just wanted to say my surgeons really like the app. Every surgeon I’ve told has
been impressed that we have one and with the amount of content. Thanks again and
keep up the good work.”
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“The new IPAD and Synthes App once again played a big part in my sales call today.
…The great thing about the app and using it on the IPAD are two fold. First they give
you the ability to have a fluid sales call. They allow you to provide the pertinent
information to the Surgeon, adjust to other products as the conversation dictates and
access files and information not in tech guides…You have unlimited product
information at your fingertips. It has definitely taken my calls to the next level …”
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“Thanx for putting this together. Its the most useful sales support tool that I've seen
since coming on board. Top shelf stuff.”
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“This app is exactly what the sales force needs. “
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“…Absolutely awesome. This is and will be the best tool we will have in the field: it
will also save money on all of the bone models…”
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“Impressive” Marc S. Menkowitz, MD
“…Anyway, I just wanted to say my surgeons really like the app. Every surgeon I’ve
told has been impressed that we have one and with the amount of content.
E Presenter Builder
Mobile Metrics
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Programmatic storing and normalization of offline data from the installed App
Track the menus that were accessed and media launched from those menus
Track access to individual content items
Track connection data including the type of devices, OS, Device ids,
Username, IP Address
Track usage of search feature and search terms
Generate reports based on company, date, and area of the App content was
accessed
Reporting data will be collected and available as a historical archive,
permitting system owners to capture, retain, and review utilization data ad
infinitum.
DePuy Synthes Mobile App – Metrics
US Stats Since Inception
Downloads - over 50,000
Unique Devices connecting so far 33,000
Home Screen : over 1,000,000
Trauma KYO - 771,000
Spine KYO/System Search - 245,000
CMF KYO - 88,000
Search - 229,000
Trauma Sales Two Minute Drills - over 3000
Popular search terms: Showing interest in DePuy Products (Spine mainly) and use (all in March)
Expedium 5,085
Viper 3,635
Bengal 3,125
Skyline 2,827
Mountaineer 2,824
Concorde 1,911
Mis Lateral Platform 1,574
Confidence 1,207
Vectra 1,114
Tfn 1,080
Uniplate 1,069
Synapse 939
Matrix 818
Screw removal 786
Xrl 751
Dbx 736
MilagroBR 682
Small frag 677
3/19/2013
3/19/2013
3/18/2013
3/15/2013
3/18/2013
3/19/2013
3/19/2013
3/13/2013
3/14/2013
3/13/2013
3/19/2013
3/18/2013
3/13/2013
3/11/2013
3/18/2013
3/14/2013
3/14/2013
3/17/2013
DePuy Synthes Mobile App – Metrics
OUS Stats Since Inception
Downloads – over 20,000
Home Screen : 284,000
Trauma KYO - 304,000
Spine KYO/System Search – 66,000
CMF KYO - 33,000
Popular search terms:
Pfna 277
EXPERT TIBIAL NAIL 204
Tomofix 197
Dls 187
PHILOS 180
Ria 164
Lcp 157
Dhs 155
3/3/2013
3/13/2013
3/18/2013
3/16/2013
2/22/2013
3/14/2013
3/14/2013
3/14/2013
DePuy Synthes Mobile App – Future Activities
In Planning/Production Stage
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New Private Sections
• International – Private section in development
• Biomaterials
• Revised Public Section – Early July
• Private Section - July
• Codman Neuro Private Section early July
• Power Tools
• Revised Public Section – Ongoing
• Private Section – Aug. 31
Joint Reconstruction Public Content – In devlopment
Copy or link assets between Airwatch Apps and Public Apps
IOS Content Management System enhancement to allow to select the
e-Presenter Logo (in process)
AD Security Integration-Permanent Self Registration of App
DePuy Synthes Mobile App – Future Activities
Future Planned Enhancements •Native Support for multiple iOS Displays (iPhone 5, iPad Mini)
•Native iOS 7 Support
•Release Current Updated PDF Viewer
•PDF Reader Enhancements (iBooks functionality)
•Push Notification of News, Announcements, Recalls, etc.
- User Target Messaging
•Support for multiple Mobile Devices Platforms
•Favorite Assets (Bookmarks)
•Download individual Asset from Asset Viewer Screen
•AD Security Integration-Automated Permanent Self Registration of App

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