Post Graduate Diploma in
Healthcare Operations
Management (PGDHOM)
Batch 02
Broad Contours
Who Should Attend
Unique Features of the program
Program Modules
Detailed Program Contents
Program Features
• Designed with a mix of case discussions, assignments and
projects besides the lectures in class and online modules
• 6 Days of hands on learning in Apollo Hospitals
• Post Graduate Diploma awarded by Apollo Hospitals
Education and Research Foundation (AHERF)
• Opportunity to Network and Learn from a national
• Placement assistance shall be provided to all eligible
Broad Contours
Program Directors : Dr P Srinivasa Rao (Head – Operations, Medvarsity Online Limited)
and Dr Himabindu (Manager – Content Development, Medvarsity Online Limited)
Duration : 1 year
Eligibility : Graduates (10+2+3 or equivalent) with minimum 3 years work Experience
(one years relaxation for medical/paramedical/allied healthcare degree holders)
Schedule : Wednesday – 7:00 to 9:30 pm
Fees : Rs: 1,50,000/- + 12.36% Service Tax = Rs. 1,68,540/- (Payable in installments)
(Education loans can be availed)
Who should attend
Professionals seeking career in Healthcare
Executives in Hospitals Management and Healthcare
services sector
Professionals who have completed their education
in Medicine, Pharma or Allied sciences, seeking to
add management concepts to their knowledge base
Program Benefits
This program focuses on providing
• Strong conceptual and technical knowledge in
management to medical and non medical
• Cutting-edge inputs in the area of healthcare
operations, using latest pedagogy, to refine and
sharpen skills
• Prepare qualified and efficient administrators to
manage hospitals
Program Design
Program is 14 modules divided into 3
• First Trimester : Fundamental Modules
• Second Trimester : Intermediate Modules
• Third Trimester : Advanced Modules
Online modules + 50 online video lectures
6 days of Hospital contact classes at end of
the program
Program Modules
Information Technology
in Healthcare
Logistics in Healthcare
Quantitative Techniques
for Management
Accounting and
financial management
in Healthcare
Understanding a
Healthcare Organization
Planning for Healthcare
Service Delivery
Marketing Healthcare
Healthcare Operations
CRM in Healthcare
Healthcare Laws &
Medical Ethics
Quality Management in
Strategic Management
Risk and Disaster
Modules in detail
Quantitative Techniques for
Business Communication
• Introduction
• Organizational Communication
• Communication Channels
• Business Correspondence
• Reports
Functions & Progressions
Basic Calculus
Data collection, Presentation of Data
Measures of Variation
Correlation & Regression
Time series analysis
Probability Distribution-Concepts
Binomial & Poission
Normal Distribution
Decision Tree analysis
Testing of Hypothesis
Chi Square Testing
Modules in detail
Understanding a Healthcare Organization
• Organizations-Deliver Healthcare Services
• Need and Context for healthcare
• Leadership in Healthcare
• Organizational Behaviour in service
• Hospital as a organization
• Healthcare Environment Policy
• Patient Care Management
• Medical Tourism
• Pharmaceuticals Management
• Role of Hospital Administrator
• Enterprenuership in Healthcare
Marketing Healthcare Services
• Role of marketing in health care
• Defining health care system and its tradeoffs
• Health care industry & marketing
• Determinants of utilization of health care
• Strategy and market planning
• How health care buyers make choices
• Using market information systems &
marketing research
• Market segmentation, targeting,
positioning, and Competition
• Shaping & managing product & service
• Developing and branding new offerings
• Designing and managing health care
marketing channels
• Designing and managing integrated
marketing communications
• Personal marketing communications
Modules in detail
CRM in Healthcare
• Conceptual Framework of Customer
• Implications of Globalization on CRM
• Effective Customer Relation
• Issues and Strategies
• Winning Markets through Effective CRM
• Changing Patterns of eCRM Solutions
• How to Structure a Customer Focus
• Framework for Deploying CR
• Deriving Value of Customer Relationship
• The Evolution of Relationships
• Implementing a Technology Based CRM
• The Past Present and Future of CRM
• Characteristics of a Good Customer
• Give ‘em’ What They Want
• Organizing for Customer Relationship
Information Technology in Healthcare
• System Overview & Concepts
• Networks & Databases
• Design Tools
• Information systems
• Project Life Cycle
• Healthcare Management Information
• Decision Support Systems
• Hospital Information systems
• Electronic Medical Records
Modules in detail
Accounting and financial management
in Healthcare
Decisions on Investments
Decisions on Financing
Working Capital Mgmt
Tax Planning and Basics of Auditing
Management Control Structure
Management Control Process
MCS in Service Industry
Planning for Healthcare Service
• Introduction to Hospital Services &
• Public Health Service
• Emergency Services
• Outpatient Services
• Nursing Services
• Laboratory Services
• The Operating Department
• Dietary Services
• Central Sterilization and Supply
• Linen and Laundry Service
• Radiologic Services
• Hospital Waste Management
• Hospital Hygiene and Infection
Modules in detail
Healthcare Operations Management
• Introduction
• Process Engineering and Optimization
• Optimizing Patient and Process Flows
• Productivity & Performance Management
• Project and Change Management
• Planning for Operational Excellence
• Return on Investment Models
• Supply Chain Management
• Purchasing and Materials Management
• Inventory Management and Accounting
• Classifying and Managing Products
• Supply Chain Collaboration
• Pharmaceutical Operations Management
• Operations Research- Introduction
• Linear Programming, Transportation &
• Network analysis
• Inventory & WaitingLine Models
• Queueing Models
• Game Theory & Simulation
Healthcare Laws & Medical Ethics
• Medical audit
• Medical Coding
• Laws applicable to Hospital
• Medical ethics
Modules in detail
Logistics in Healthcare
• Overview, Concept & Objectives
• External & Internal SC
• Logistics Management
• Hospital Supply Chain
• Components of SCM
• Sourcing
Strategic Management
• The Nature of Strategic Management
• Understanding and Analyzing the
General Environment and the Health
Care Environment
• Service Area Competitor Analysis
• Internal Environmental Analysis and
Competitive Advantage
• Directional Strategies
• Developing Strategic Alternatives
• Evaluation of Alternatives and Strategic
• Value Adding Service Delivery Strategies
• Value Adding Support Strategies
• Communicating the Strategy and
Developing Action Plans
• The Annual Strategic Plan Update
• Encouraging Strategic Thinking
• Future Challenges for Strategic Planning
and Planners
Modules in detail
Quality Management in
• Benchmarking
• Business Process
• Six Sigma
• Quality Circles
• Kaizen
Risk & Disaster Management
Hospital acquired Infection
Fire Hazard
Radiation Hazard
Security Organization and
Management in healthcare
• Safety in hospitals
• Disaster Management
• Process, spectrum of
disaster management,
planning & others
Last Batch Profile (Batch 01)
Experience level: 2 years to 26 years
- Johnson & Johnson
- Star Hospitals
- Global Healthcare
- Apollo Hospitals
- Max Hospitals
- Grecion Hospital
- Indian Army
- Medi Assist India
Role Profiles:
- Dental Officer
- Specialist In Pathology
- Sr. Staff Nurse
- Admin And Facility Manager
- Oncologist
- Sr. Optometrist
- Emergency Incharge
- Duty Doctor
- Practitioner
Selection Process
• Eligible applicants will be selected on the
basis of
– Performance in the Healthcare
Management Aptitude Test (HMAT) to be
conducted by NIIT Imperia
– The assessment of background and
motivation (Statement of PurposeAnnexure I of the application form) based
on the application form submitted.
Attendance Criteria & Fee Pattern
• Attendance Criteria for Successful Completion of
the program
– Minimum 50% Attendance in each module
– Minimum 80% Attendance in the entire program
• Program Fee: Rs. 1,50,000/- plus 12.36% Service Tax
Rs. 168,540/– The fee above is inclusive of all academic charges,
examinations, textbooks, study material
– All fees are non-refundable. Fees can be paid by
cash, or cheque/demand draft drawn in favour of
‘Medvarsity Online Ltd’
– A deferred payment facility exists.
• Students wanting to avail education loans click here
Eligibility Criteria
Working Professionals/self-employed
Graduates (10+2+3 or equivalent) in any discipline
recognized by UGC/AICTE/DEC/MCI
Minimum 3 years of work experience (full-time paid
employment) post graduation as on Jul 1, 2012 (one
year relaxed for MBBS, BAMS, BHMS, BDS, Unani
degree holders)
Sample Certificate
Facing Side
Sample Certificate
Non Facing Side
How to apply
Application period
• Last date for applying 22nd June, 2012
Application forms
• Application forms can be obtained from or at local
NIIT IMPERIA/Medvarsity Centres
Class would commence on or after July 2012
Documents Required for Application
• 2 Passport size photo affixed [Latest photo with light
• Proof of Date of Birth [DOB Certificate / 10th Std
Mark sheet]
• Proof of Graduation Completion [Provisional /
Degree Certificate]
• Proof of Graduation % [Graduation Marks sheets for
all years]
• Proof of Experience [Experience Certificates as
supporting documents for all the jobs mentioned in
the form]
• Proof of Current Employment [Letter from the HR
with current date / Latest Pay slip]
• Placement opportunities for PGDHOM graduates exist in
Insurance companies
Diagnostic centers
NGO’s and International Organizations
Clinical research organizations
Medical tourism
Pharmaceutical industry
Healthcare IT and Medical device companies
Market research firms
• Placement assistance through Medvarsity’s placement
cell provided to successful candidates
About Medvarsity
• Medvarsity, India’s first Medical e-learning venture
was established in April 2000, and launched its
official online portal in
October 2000. It is an initiative by Apollo Hospitals
Group, the leader in healthcare in Asia Pacific
Region, having the first JCI accredited hospital in
India. Medvarsity has already entered into MOUs
with four medical colleges and has nearly 25000
medical students and doctors registered on its
• For more information visit
NIIT Imperia – Technology Edge
Classrooms in 21 cities
Direct one-to-one interaction is ensured through
individual ICT systems for each student:
Classroom interactions & ambience are facilitated
by clusters of student-stations and camera &
projection systems that span the full classroom.
Learning Management System (LMS):
High-performance PCs
Audio system and microphone at each
workstation, connected directly to faculty at
supplementary e-learning
program-specific notices
online submission of assignments
reminder services
online testing
student records
Click here to view a virtual tour of Imperia
For any further queries,
Call Us At 18002660304
Write to [email protected]

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