Gihong Kim (부산대학교 경제학부 교수) To give lots of questions, not answers 1. What does it mean by Steve Jobs? 2. Changes within 5- 10 years in the digital economy 3. What will be most important? Steve Jobs in Apple Home Page What does it mean by this picture? Perspective from the product ◦ ◦ ◦ ◦ ◦ ◦ Simplicity: 단순성, 간결함 Based on 1) sympathy Based on 2) design, particularly minus design Based on 3) consistency Based on 4) contents Based on 5) the harmony between hardware and software Innovation as creative destruction ◦ From feature phone to smart phone ◦ From PC to Post-PC (Mobile PC) The maturity of the information economy ◦ IT revolution and/or internet revolution is entering to the peak status. Entrance to the mobile gadget: smart phone Entrance to the Post-PC: ipad Emphasis on contents; I-tunes; two edgedsword; evolution to apple-TV Focus on imagination, design; creativity Hardware is important, but software is more important 2011 ◦ The subscriber of the internet: 20억(world pop.70억) ◦ The subscriber of the cell phone: 45억명 (2010, 12) 2016 to 2020 ◦ ◦ ◦ ◦ Expectation of subscribers World Population: 77억 - 85억(2020, UN) Cell phones: 50~60억(estimatied); 2/3 smartphones Internet users: 조만간 30억명 돌파 Really connected world The digital revolution has been finalized, at least, till 2200. 베스트베리 에릭슨 회장: 2020년까지 500억개의 디바이스가 서로 연결될 것 ◦ Especially by mobile devices Mobile everything; the realization of ubiquitous computing Cloud computing is a general term for anything that involves delivering hosted services over the Internet. These services are broadly divided into three categories: Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS) and Software-as-aService (SaaS). The name cloud computing was inspired by the cloud symbol that's often used to represent the Internet in flowcharts and diagrams. Machine-to-Machine (M2M) refers to technologies that allow both wireless and wired systems to communicate with other devices of the same ability. The expansion of wireless networks across the world has made it far easier for M2M communication to take place and has lessened the amount of power and time necessary for information to be communicated between machines. Wired and wireless Communication and broadcasting Mobile and the internet Convergence among different industries; banking? Broadband network convergence; Network as common commodity: IT does not matter ◦ The importance of platform; 개방과 폐쇄; android and mac os Media big-bang; what will be the next? Ernest Stengerg; Icons’ economy ◦ The concept of information economy is absurd. New wave of change is coming: not information but ‘image’. New factor of production will be ‘meanings, and new value will be added when story and event will be combined.. Rolf Jensen: the Dream Society ◦ Three wave in IT: Hardware, Software(Now, we live in), and Contents; Humankind will move from the age of letter-dependent to the age of audio-visual image. The icon of the dream society will be a person similar to steven spielberg. Picture will be a min vehicle of connenction in the dream society. Joseph Pine and James Gilmore: the Experience economy ◦ Information will not be a source of new economy, ‘experience)’ will be a new source of wealth and job. 체험은 이전에 명확하지 않았던 새로운 경제 산출방식의 한 장르로 나타날 것. Virginia Postel: the substance of style ◦ 우리는 지금 시대의 전환점에 서 있다. 100년 이상 동안 조금씩 만들어진 작은 경제적 발전들은 이미 한계에 도달 했다. 최근의 경제 기술적 변화는 제품의 선택기준을 기 능(function)에서 외양(look)과 느낌(feel)로 이동시켰다. ◦ 디자인이란 개념을 넘어 감각과 정서적 매력이 접목된 스 타일(style)이 생산과 소비를 좌우하는 시대로 들어섬. Story Experience Meanings Event Image Picture Feeling FROM “THE AGE OF CREATIVITY AND INNOVATION” TO “THE AGE OF DREAM.” Singularity(특이점): 변화의 속도와 폭이 너무 커 서 더 이상 예측이 불가능해지는 시대. 지금 우리는 바로 이 singularity의 시대에 살고 있 음.