디지털경제,_그_미래

Report
Gihong Kim (부산대학교 경제학부 교수)
To give lots of questions, not answers
1.
What does it mean by Steve Jobs?
2.
Changes within 5- 10 years in the digital
economy
3.
What will be most important?
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Steve Jobs in Apple Home Page
What does it mean by this picture?
Perspective from the product
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Simplicity: 단순성, 간결함
Based on 1) sympathy
Based on 2) design, particularly minus design
Based on 3) consistency
Based on 4) contents
Based on 5) the harmony between hardware and
software
Innovation as creative destruction
◦ From feature phone to smart phone
◦ From PC to Post-PC (Mobile PC)
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The maturity of the information economy
◦ IT revolution and/or internet revolution is entering
to the peak status.
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Entrance to the mobile gadget: smart phone
Entrance to the Post-PC: ipad
Emphasis on contents; I-tunes; two edgedsword; evolution to apple-TV
Focus on imagination, design; creativity
Hardware is important, but software is more
important
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2011
◦ The subscriber of the internet: 20억(world pop.70억)
◦ The subscriber of the cell phone: 45억명 (2010, 12)
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2016 to 2020
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Expectation of subscribers
World Population: 77억 - 85억(2020, UN)
Cell phones: 50~60억(estimatied); 2/3 smartphones
Internet users: 조만간 30억명 돌파
Really connected world
The digital revolution has been finalized, at
least, till 2200.
베스트베리 에릭슨 회장: 2020년까지 500억개의
디바이스가 서로 연결될 것
◦ Especially by mobile devices
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Mobile everything; the realization of
ubiquitous computing
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Cloud computing is a general
term for anything that
involves delivering hosted
services over the Internet.
These services are broadly
divided into three categories:
Infrastructure-as-a-Service
(IaaS), Platform-as-a-Service
(PaaS) and Software-as-aService (SaaS). The name
cloud computing was
inspired by the cloud symbol
that's often used to represent
the Internet in flowcharts and
diagrams.
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Machine-to-Machine (M2M)
refers to technologies that
allow both wireless and
wired systems to
communicate with other
devices of the same ability.
The expansion of wireless
networks across the world
has made it far easier for
M2M communication to
take place and has lessened
the amount of power and
time necessary for
information to be
communicated between
machines.
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Wired and wireless
Communication and broadcasting
Mobile and the internet
Convergence among different industries;
banking?
Broadband network convergence; Network as
common commodity: IT does not matter
◦ The importance of platform; 개방과 폐쇄; android
and mac os
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Media big-bang; what will be the next?
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Ernest Stengerg; Icons’ economy
◦ The concept of information economy is absurd.
New wave of change is coming: not information but
‘image’. New factor of production will be ‘meanings,
and new value will be added when story and event
will be combined..
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Rolf Jensen: the Dream Society
◦ Three wave in IT: Hardware, Software(Now, we live
in), and Contents; Humankind will move from the
age of letter-dependent to the age of audio-visual
image. The icon of the dream society will be a
person similar to steven spielberg. Picture will be a
min vehicle of connenction in the dream society.
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Joseph Pine and James Gilmore: the
Experience economy
◦ Information will not be a source of new economy,
‘experience)’ will be a new source of wealth and job.
체험은 이전에 명확하지 않았던 새로운 경제 산출방식의
한 장르로 나타날 것.
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Virginia Postel: the substance of style
◦ 우리는 지금 시대의 전환점에 서 있다. 100년 이상 동안
조금씩 만들어진 작은 경제적 발전들은 이미 한계에 도달
했다. 최근의 경제 기술적 변화는 제품의 선택기준을 기
능(function)에서 외양(look)과 느낌(feel)로 이동시켰다.
◦ 디자인이란 개념을 넘어 감각과 정서적 매력이 접목된 스
타일(style)이 생산과 소비를 좌우하는 시대로 들어섬.
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Story
Experience
Meanings
Event
Image
Picture
Feeling
FROM “THE AGE OF CREATIVITY AND
INNOVATION” TO “THE AGE OF DREAM.”
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Singularity(특이점): 변화의 속도와 폭이 너무 커
서 더 이상 예측이 불가능해지는 시대.
지금 우리는 바로 이 singularity의 시대에 살고 있
음.

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